About AALBC.com (We Are Upgrading Your Website)

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We are in the process of a massive website overhaul. We are migrating thousands of pages of static content, and incorporating new information, into a customised content management system. This will allow us to provide readers with a wide variety of rich content related to Black literature. This website, AALBC.com, will become the new AALBC.com. We plan to complete our upgrade during the spring of 2017. Please forward any suggestions or comments to us at troy@aalbc.com.

Explore AALBC.com and immerse yourself in the richness of the African American literary tradition.
AALBC.com (African American Literature Book Club) is the oldest, largest, and most frequently visited, web site dedicated to books by or about people of African descent. Started in 1997, AALBC.com is a widely recognized source of author profiles, book and film reviews, book recommendations, event information, discussion forums, writer resources, interviews, articles, videos, and more.

Download a PDF Version of Our Marketing Kit

Mission & Goals

  • Promote literature and literary nonfiction from Africa and the African Diaspora to readers of all backgrounds and ages
  • Satisfy readers’ book buying needs
  • Serve as a resource and vehicle of expression for aspiring and established writers
  • Provide a forum for the exchange of opinions on Black literature and culture (aalbc.com/tc)
  • Foster an appreciation for reading and literacy
  • Assess and report on the reading habits of African Americans
  • Advocate for web equality and independence


  • Advertising & Author Promotion
    AALBC.com offers multifaceted opportunities for advertising on our website and eNewsletter which includes free social media promotion.  We deliver content to over 250,000 visitors each month.  More than 5 million advertisements are served to our visitors in a variety of formats including, many of the standard banner ad sizes, our unique very large book covers, video, and a very sophisticated ads formats.  Leverage our unique position to reach our large, targeted audience.

    We also collaborate with several important media properties that serve to extend our reach.

    Small budget? No problem. AALBC.com offers a range of services with price points to meet every budget and maximize exposure per dollar spent. Learn more about advertising on AALBC.com.

  • Book Sales
    We sell a lot of books.  Since 2010, more than 5,600 unique titles were sold -- the majority of which were written by authors of African-descent. We sell books directly, for authors and through affiliate programs. 

  • Book Reviews
    Our highly desired book reviews offer candid critiques of both fiction and nonfiction booksLearn how to have your book reviewed by AALBC.com.

  • Film Reviews
    Check out our film reviews and news on films from independent filmmakers and the major studios.

  • Manuscript Editing
    Edit 1st Manuscript Editing Services (www.edit1st.com) : We provide a full range of editing services, including, proofreading, copy-editing, developmental editing and more.

  • Speaking
    As the founder and webmaster of AALBC.com, Troy Johnson is a public speaker in demand. He holds a degree in electrical engineering from Syracuse University, a MS in Information Systems Engineering from Polytechnic University, and an MBA from New York University's Stern School of Business. He has also completed Stanford University's Publishing on the Web Course. Troy speaks on a wide variety of topics including the Black publishing industry, independence on the web and Internet marketing (including SEO and social media). Click here to see a list a upcoming events.

  • One-On-One Internet Consulting
    The array of new and rapidly changing applications, websites, social media, and tools that comprise the modern Internet can be overwhelming.  Building and managing websites since 1996, Troy Johnson, is uniquely qualified to help you establish or better manage your online presence. 

Website Information

Discussion Boards

Download AALBC.com Flyers and Promotional Material

Book Club Archive (Our Book Club Was Active from July 1998 until December 2010)

Information on Troy Johnson, AALBC.com’s Founder and Webmaster

AALBC.com is Social*

email   facebook   Twitter   Pinterest   Google+    Redit    linkedin   vimeo   youtube   Klout      tumblr


*Well sort of; AALBC.com has decided to focus less on social media and more on the rest of web. As a content provider we recognize that social media does not generate its own content. Much of the content shared on social media originates on websites run by content providers. We also recognize for the web to remain a diverse and enriching place, websites maintained by content providers must thrive.

As a result, we are committed to engaging (commenting, visiting, sharing) on content provider’s websites, rather than their social media platforms. Read the related article, “The Results of a Decade on Social Media.”

“Social media is a tool to support our websites—not the other way around.” —Troy Johnson, Founder, AALBC.com LLC