Promoting the diverse spectrum of African American literature
Satisfying readers' book buying needs
Serving as a resource and vehicle of expression for aspiring and established writers
Introducing and making literature more accessible to a broader spectrum of readers
Providing a forum for the exchange of constructive opinions on literature and Black culture
Fostering an appreciation for reading.
Providing a platform for advertisers to reach
an African American Audience
AALBC.com (The African American Literature Book Club), is the largest and most frequently visited (Based on Alexa.com and others).web site dedicated to books and film by and about people of African descent. Founded in 1997, by Troy Johnson, AALBC.com is a widely recognized source of author profiles, book reviews, book recommendations, active discussions, writer resources, interviews, articles, videos, and film reviews.
AALBC.com offers multifaceted opportunities for advertising on our website,
social media platforms and eNewsletter.
Demographics: Our internet-savvy visitors are 84% female, 95% have attended college, and are a median age of 35. They reside in all 50 states and 51 countries.
Advertising & Author Promotion
We deliver content to 250,000 to over 900,000 visitors each month. We serve more than 5 million advertisements (all the standard banner ad sizes, customized book covers, video, flash) and we sell over 20,000 books every year. Leverage our unique position to reach our large, targeted audience.
We also collaborate with several important media properties that serve to extend our reach; including MosaicBooks.com (the first website dedicated to Black literature), CushCity.com (the largest African-American on-line retailer) and Harlem World Magazine (a quarterly print publication serving the Harlem community.
Small budget? No problem. AALBC.com offers a range of services with price points to meet every budget and maximize exposure per dollar spent. Learn more about advertising on AALBC.com.
Almost 2,200 unique titles were sold by us in 2009 -- the majority of which were written for the African-American audience. We sell books directly and through affiliate programs.
Our highly desired book reviews offer candid critiques of both fiction and nonfiction books. See a list of reviewed books.
By providing domain registration and forwarding, AALBC.com simplifies your ability to create a webpage and place your book online using your personal domain. Just register a domain name, yourname.com then forward it to AALBC.com profile page, aalbc.com/yourname.htm. This allows you to get your book online ASAP, eliminates the need for you to wait until you create your own website, and works so that yourname.com is what people will see in the browser. Additional web services include web site hosting and tools for creating web sites. 24x7 telephone support is provided for all web services. Learn More
As the founder and webmaster of AALBC.com, Troy Johnson is a public speaker in demand. He holds a degree in electrical engineering from Syracuse University, a MS in Information Systems Engineering from Polytechnic University, and an MBA from New York University's Stern School of Business. He has also completed Stanford University's Publishing on the Web Course. Troy speaks on a wide variety of topics including digital media, literature, and marketing. Click here to see a list a upcoming events.
AALBC.com Media Clips
AALBC.com References in Books
A Trip Down Memory Lane
Download AALBC.com Flyers and Promotional Material
Book Club Information
Includes Conversation on:
African-American Literature (Thumper's Corner)
AALBC.com Poet's Discussion Board (The Poetree)
Culture, Race & Economy (Cynique's Corner)
Visit Our Discussion Baord Archives goingback to 2002
Information on Founder & Website Designer, Troy Johnson
Explore AALBC.com and immerse yourself in the richness of the African American literary tradition.