AALBC.com Advertising Rates
AALBC.com offers customized advertising programs to suit all advertisers regardless of size or budget.  We strive to remain the the best possible choice for exposing your book or product to African American readers.  The easiest way to get started is to email us for more information.


Self Published Authors, Small and Independent Presses

Simplified pricing and low cost alternatives.  Includes for homepage placement, newsletter insertion and special deals with Mosaicbooks.com, CushCity.com and more!

 Major Publishers and All Others

If you represent a recognized agency, or have a budget of more than $1,000, or are considering running a campaign longer than 3 months click the link above.  These options offer the greatest flexibility.

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The Top 10 Things You Need to Know about On-line Advertising
by AALBC.com Founder Troy Johnson

  1.  Adertise on sites that target your audience.
  2.  Advertise on sites that have high traffic.
  3.  Advertise on sites that can provide details on your advertising campaign (how many times was the ad viewed and clicked). This will enable you to compare how well your advertisement is performing relative to other sites or forms of advertising.
  4.  More is always better: The more targeted people who see your advertisement, the more people who will have an opportunity to take action (fill out a form, visit a website, view a video, or buy a book).
  5.  Your creative (book cover, ad banner, or video) must be visually appealing (text legible, no fuzzy images)
  6.  Your landing page (where you send visitors who click you ad) should be; visually appealing, free of errors, directly related to and provide more information on the advertised product.
  7.  On-line advertising (advertising in general) is not a 1 week proposition. It takes time to build a brand; and continuous advertising is required to maintain it: Coke, Apple, and IBM still buy advertising. Budget accordingly.
  8.  While the ultimate goal of your advertising campaign may be to sell a book; that is not the only reason you advertise (see #7).
  9.  On-line advertising does not replace promotion. Continue to promote your brand both on-line and off-line.
  10.  Ultimately, your business success is a function of your ability to maximize customers AWARENESS of your product that actually satisfies that customer’s NEED.