Advertising Price List Updated January 25, 2013

AALBC.com Advertising Rates

All advertisers who run campaigns which last three months or longer are entitled to a 25% discount on all AALBC.com services.

AALBC.com (the African American Literature Book Club) is uniquely positioned to display your online advertisement before a large and highly targeted audience of avid readers and those interested books, or about, people of African descent.  Launched in 1998 AALBC.com is the largest website dedicated to books by or about people of African descent.  Review AALBC.com's visitor demographics.

Contact Us Today!

To get started, review the information below. 
If you have any additional questions or call us at 212-692-2522 (office) or 866-603-8394 (toll free), or email us for more information.

AALBC.com
1325 5th Ave Suite 2K
New York, NY 10029

A Variety of Adverting Banners Supported

• Virtually all Banner Types Supported Including Images, Embedded Video, Flash, and Text
• 300 x 250 Banner Rectangle Banner
• Embedded Video (300 Pixels wide)
• Very Large Book Cover - 300 pixels wide (height proportionate to width)
• Book Cover - 75 pixels high (width proportionate to height)
• Large Horizontal (Leader board 728X90)
• Large Vertical (Skyscraper 160X600)
• Text Only Advertisement and hyperlinked content (Contact us of a quote)
• Non-standard sizes, Pop-up, Pop-under, Interstitial Options Available (Contact us for a quote)
• Annual Sponsorship Packages available - Contact us to Discuss Options
  

Banner Types

Pricing Structure

• Homepage Only Placement costs $79 per month -- for all Ad Types
• Run of Site Ads at Bottom of all Pages are only $79 per month (ROS ads are shown on virtually every page)
• ROS, Above the Fold Placement, costs $249 per month without reporting
• ROS, Above the Fold Placement, with reporting is $6 CPM ($6 for every 1,000 times your banner is shown).  You will be provided with a monthly report or an account for real-time reporting.  Contact us directly for more information.
• Embedded in Content costs $125 per month.  Many more views than the Homepage, but less than ROS — Click here to learn more
• Discounts available for multiple ads placed at the same time and for campaigns lasting 3 months or longer
• Geotagging your advertisement may be displayed only specific countries, states or cities, and my be restricted to specific times of the day.  This type of placement only available to advertisers who make CPM ad buys
• Monthly campaigns may start on any date and end at midnight, start date +1, on the month the campaign ends. (for example a 1 month campaign starting March 3rd will end midnight, April 4th; a 3 month campaign will end midnight, June 4th)
• Easy and secure credit card, check, debit card payments via PayPal (including financing for orders over $99)
• Certified check or money order payments accepted via mail (sorry no checks, without advance approval)
• All major credit card are accepted over the phone
• There is a 25% discount on all advertisements running 3 consecutive months (discount is applied to the 3rd month and each month thereafter for uninterrupted advertising campaigns).
  

Free Bonuses

• Advertisers are entitled to a free Author profile for any campaign lasting 3 months or more - just ask!
• Advertisers will be mentioned, at our discretion, on AALBC.com's social media platforms including; Twitter (+9.5K Followers), Facebook (+11K Fans) and eNewsletter (+17K Subscribers).
• Send us a photo of you with and an AALBC.com mug and get a free AALBC.com Advertisement like this one (Click for more information)

Check out our Power Campaign - $499 per month

Have your book prominently displayed on the homepage of three prominent websites AALBC.com (includes placement on home page, Blog, and Thumperscorner.com), Mosaicbooks.com and Cushcity.com.  Power Campaign also includes placement in the AALBC.com eNewsletter.

Discounts available when combined with other AALBC.com services. Click Here to Learn More

 

 

Related Resources

Publicist, Gilda Squire on how to market your book with a limited budget

Author Profiles $199

Your own web site on AALBC.com.  Your photo, bio, book covers with descriptions, excerpts and more.  Includes homepage placement for 1 full month!  AALBC.com author profiles are permanently displayed on the site.   

Author profiles are free for any author or publisher advertising for 3 months or more - just ask!

Get your Own Domain Name
Click here to get your own URL http://domainsforauthors.com
Register an URL now, even if you do not have a web site --  You can redirect visitors to your AALBC.com Author Profile when they type in your new web site name. Learn How

AALBC.com Book Reviews
Click here to read how to have your book reviewed by AALBC.com

 

Video Distribution Service

You've done the hard part; spending time and money creating your book trailer or commercial. But if your audience does not have an opportunity to view your video all that effort will be wasted.

Take advantage of AALBC.com's Video Distribution Service and have your video placed on high value websites with the ability to reach your target audience. 

We can also create a book trailer for you if you don't already have one.  Click Here to learn More

 

 

 

Get Free AALBC.com Advertising and Promotion

Method #1 - Appear on Every AALBC.com Page with Your AALBC.com Coffee Mug

Have you photos appear on virtually every AALBC.com web page.  These photos will be displayed at the bottom of every AALBC.com page.  Your photos will be viewed thousands of times a month. 

To take advantage of this offer; (1) Order an AALBC.com mug or any AALBC.com Branded Product, and (2) email a photograph of you holding the mug, with your name, the title of your book, and a link to your website.  We will setup the rest (see examples below).

Method #2 - Use Our Discussion Forums

We have an active set of discussion forums.  One is dedicated to African American Literature and is called Thumper's Corner. 

You can sign up for an account (using Facebook or Twitter if you like).  Once your account is approved, you'll be able to share information about yourself and your work. 

You may shares photos, text, video, links back to your website.  The forums are feature rich and you can ever shares you posts using a variety of social media -- directly from the forum.

We also offer a forum for sharing press releases.  Simply copying and pasting your press release will allow you to share your press release while preserving the original formatting.

Please Note: Those who make the most of these platforms actually engage others.  The worst thing you can do is just post you promotional information over and over without contributing to the conversation or responding to others.  This is called "spamming", please avoid doing it.

 

Method #3 - Use Our Facebook Page

Feel free to share information about your work and books on our Facebook wall. 

 

Each of the 3 methods described above are great ways to get your book noticed by AALBC.com visitors.  AALBC.com also learn about authors and books through information shared and discussed on our website.

 

Additional Resources

Technically Savvy Troy Google Adwords?

Advertise on AALBC.com Pages using Google Adwords.  Not sure how to do it?  Lets us show you how to use Google to run a advertising campaign on AALBC.com and other websites.

 

The Top 10 Things You Need to Know about On-line Advertising
by AALBC.com Founder Troy Johnson

1. Advertise on sites that target your audience.
   
2. Advertise on sites that have high traffic.
   
3. Advertise on sites that can provide details on your advertising campaign (how many times was the ad viewed and clicked). This will enable you to compare how well your advertisement is performing relative to other sites or forms of advertising.
   
4. More is always better: The more targeted people who see your advertisement, the more people who will have an opportunity to take action (fill out a form, visit a website, view a video, or buy a book).
   
5. Your creative (book cover, ad banner, or video) must be visually appealing (text legible, no fuzzy images)
   
6. Your landing page (where you send visitors who click you ad) should be; visually appealing, free of errors, directly related to and provide more information on the advertised product.
   
7. On-line advertising (advertising in general) is not a 1 week proposition. It takes time to build a brand; and continuous advertising is required to maintain it: Coca Cola, McDonalds, and Apple still buy advertising. Be sure advertising is part of your budget.
   
8. While the ultimate goal of your advertising campaign may be to sell a book; that is not the only reason you advertise (see #7).
   
9. On-line advertising does not replace promotion. Continue to promote your brand both on-line and off-line.
   
10. Ultimately, your business success is a function of your ability to maximize a customer's AWARENESS of a product that actually satisfies that customer's NEED.

 

Maximizing the Effectiveness of Your Ad

Online advertising is an important tool to help expose your book to a large number of people at a relatively low cost. While increased exposure does not automatically guarantee a best seller (there are several factors which contribute to this); no exposure will certainly guarantee a flop.

The following information will help you understand how on-line advertising in general, and with AALBC.com in particular, can help increase your book's exposure and lead to more sales.