Category Archives: Publishing Professional

National Conference of African American Librarians

Authors and Publishers: Exhibit at the National Conference of African American Librarians


The Black Caucus of the American Library Association (BCALA) invites authors, publishers, vendors, educational and not-for-profit organizations, and businesses to exhibit during the 9th National Conference of African American Librarians (NCAAL). This bi-annual conference will be held August 4-8, 2015, in St. Louis, MO at the Hyatt Regency at the St. Louis Arch.

The 9th National Conference of African American Librarians offers participating exhibitors an opportunity to meet decision makers from libraries from across the country. More than 500 attendees representing a variety of public and private libraries, including the New York Public Library, The Library of Congress, Hampton University, Chicago Public Library, St. Louis Public Library, and others will be in attendance.

Authors and publishers, this is an opportunity to get your books into libraries across the country. This is a selling event.

Save 25% on the Regular Exhibitor’s Rate

Get 25% of rateContact BCALA President, Kelvin Watson (, tell him you learned about the conference from, you and you’ll save 25% on the regular exhibitor rate!

For over 40 years the BCALA have been advocates for promoting and improving library services to diverse populations and communities of color, and providing leadership for the recruitment and development of African American education and information professionals. Your participation will also help the BCALA’s legacy of championing diversity and inclusion within libraries.

Conference Call for Proposals Extended

The Black Caucus of the American Library Association (BCALA) is also seeking proposals for innovative projects and programs. The deadline for proposal submissions has been extended to Friday, February 6, 2015. The committee welcomes proposals from everyone; membership in BCALA is not required. Visit the BCALA to learn more.

The winter and spring are the busiest time of the year for our website. We currently have available advertising inventory. Please visit our for more information.

Troy Johnson
Founder & Webmaster,

March 26th 2013 – eNewsletter Highlights

Read Our Complete eNewsletter

news-chinua mourns the passing of Nigerian novelist and poet Chinua Achebe (November 16, 1930 — March 22, 2013) Author of classic novel Things Fall Apart

Best-Selling Books’s 25 Best-Selling Books January 1st through February 28th 2013



1. The Perfect Marriage by Kimberla Lawson Roby
2. I Dreamt I Was in Heaven by Leonce Gaiter
3. Scandalous by Victoria Christopher Murray

1. Sistergirl Devotions: Keeping Jesus in the Mix on the Job By Carol M. Mackey
2. Words Cross & Across: Word Search on Barack Obama By Dr. Eugene Williams Sr
3. Understanding Black Male Learning Styles By Jawanza Kunjufu

Check out all 25 Fiction and 25 Non-fiction Best Sellers

Authors You Should Know

nmewsCheikhAntaDiopDr. Cheikh Anta Diop

Born in Thieytou, Center Senegal, Dr. Cheikh Anta Diop (1923—1986) was born to an aristocratic Muslim Wolof family in Senegal where he was educated in a traditional Islamic school. Diop’s family was part of the Mouride brotherhood, the only independent Muslim group in Africa according to Diop. He obtained a bachelor’s degree in Senegal before moving to Paris for graduate studies, where he ended his scholastic education.

Diop teaches us in his best-sellin book, The African Origin of Civilization: Myth or Reality, that the Black Egyptians are the original settlers of KMT [Kemet]. “The native Sudanese are one of the original pigmented Arabs in that region. They are members of the same ethnic family with the ancient Egyptians, the Ethiopians, the Southern Arabians, and the primitive inhabitants of Babylon. All founders and sustainers of the mighty Nilotic civilization we still admire today.”

Fiction Book Reviews


Gift of Faith by Robert Fleming

This novel raises some conflicting concerns about the nature of faith in our daily lives, while it provides a brief but intimate peep inside the urban black church. In Gift Of Faith, the church is certainly not without its corruptions and venal leadership, as with any secular entity, but it also consists of truly dedicated individuals who struggle mightily with personal, moral, and social issues.

In this regard, Gift Of Faith sends a strong signal that not only is God not dead, but the black church is just getting its second wind as a carrier of the torch of light and truth in this age of quickening darkness.

Nonfiction Book Reviews

news-ramblersRamblers: Loyola Chicago 1963 – The Team that Changed the Color of College Basketball by Michael Lenehan

The civil rights movement is indirectly the focus of Ramblers, a fascinating opus about an integrated team of talented and dignified young men who not only ascended to the top of their sport but simultaneously helped change the color of college basketball once and for all. The book recounts in riveting detail how the Loyola players maintained their composure despite being spat on, cursed at and showered with garbage during NCAA Tournament contests hosted across the South including the Final Four on the floor of the ironically-named Freedom Hall in Louisville, Kentucky.

Written by veteran journalist Michael Lenehan, an award-winning editor at the Atlantic and the Chicago Reader, Ramblers is a worthwhile read chronicling a memorable upset and, perhaps more importantly, a triumph of character over cowardice that had repercussions way beyond the basketball court.



Liberia: An African-American Colony in Africa By Keleti Sanon

In 1817, the American Colonization Society (ACS) was formed with the support of Kentucky politician Henry Clay; Francis Scott Key, author of The Star Spangled Banner; Bushrod Washington, nephew of President George Washington and Supreme Court Justice; and William Thornton, architect of the U.S. Capitol. All were slave owners with moderate politics. Quakers also supported the effort, believing emancipation of slaves impossible. Land in Africa was purchased from local tribes for the purpose of creating a colony for slave owners to ship their slaves back to Africa. In 1822, approximately 86 freed slaves voluntarily boarded a ship bound for Africa. Over the next 40 years, nearly 20,000 former slaves would arrive in Liberia.

Film Reviews

Olnews-olympus-has-fallenympus Has Fallen – Starring Morgan Freeman and Angela Bassett

Directed by Antoine Fuqua, Olympus Has Fallen is a derivative action flick which might be best described as a cross of Die Hard (1988) and In the Line of Fire (1993), except that instead of Bruce Willis or Clint Eastwood, we have Gerard Butler playing the invincible, two-fisted protagonist. The fast-paced film is engaging and entertaining enough to come recommended provided you’re willing to put your brain on hold and not question any of the picture’s implausible plot developments.

Featuring pyrotechnics worthy of a 4th of July fireworks display, Olympus Has Fallen is an eye-popping, patriotic, high-octane adventure that leaves no doubt about who’s the vindicated hero that kept the world safe for democracy. The Butler did it! Gerard Butler, that is.

Top Ten Selling DVDs for 2012

thebestsellingdvd1. What Black Men Think
Produced and directed by Janks Morton, What Black Men Think is an in depth view of how myths, stereotypes and misrepresentations render Black men non-necessities in their communities and families.

2. Zane’s Sex Chronicles Season 1
Based on a set of erotic short stories from best-selling author Zane, this urban adult series follows five alluring women who enthusiastically embrace their sexuality, engaging in arousing trysts with their husbands, boyfriends, ex-lovers and total strangers.

Click out the other Top Ten Selling DVDs for 2012


news-terrance-howardTerrence Howard – The “Dead Man Down” Interview

In 2006, Terrence Howard received an Academy Award nomination for his lead role in John Singleton’s Hustle & Flow, and the song which he performed in the film became the first rap song ever to receive an Academy Award. That same year, he was also a member of the all-star cast (along with Sandra Bullock, Don Cheadle, Thandie Newton and Matt Dillon) of Crash, the Oscar-winning Best Picture.

Here, he talks about his latest film, Dead Man Down, where he plays crime boss Alphonse Hoyt opposite Colin Farrell, Noomi Rapace and F. Murray Abraham. You’ll also find Terrance’s earliest memory very interesting. Recommends


Love on the Run by Zuri Day – Voted One of Publishers Weekly’s “Best Books of 2012 – Romance”

Day hits her stride with the enchanting Morgan Men series kickoff. The chemistry is

instantaneous between “forever-grooving-always-moving female magnet” sports manager Michael Morgan and his new client, phenomenal sprinter Shayna Washington. However, the sworn bachelor is uncomfortable dating clients, and Shayna’s self-confidence has been damaged by her stalking ex-fiancé, Jarrell Powell, and her manipulative, selfish mother. When Jarrell beats Shayna and she turns to Michael for help, he realizes his feelings go beyond the professional.

Readers will cheer for the hero and heroine to find a happy ending, especially given Shayna’s heartbreaking past. Day’s characters reach out to the reader from the first page to the last. The story brims with tension, charm, and the power of love. Contemporary romance fans will savor this book while awaiting the next Morgan story.


Save the Date for the Black Pack PartyThe Black Pack Party is an annual celebration of book industry professionals, authors, and friends. It is hosted by, Linda A. Duggins,, and Written Magazine.

Learn About More Book Events

  • Queens Spring Book Fair, April 20, Jamaica, NY
  • 1st Annual Bronx Literary Festival, May 18, Bronx, NY
  • Go On Girl! Book Club – Annual Awards Weekend, May 31 to Jun 2, Atlantic City, NJ
  • Bayou Soul Writers & Readers Conference, July 3, New Orleans, LA
  • Baltimore Urban Book Festival, July 14, Baltimore, MD
  • The QBR Wheatley Book Awards, July 19, Harlem, NY
  • The 15th Harlem Book Fair, July 20, Harlem, NY
  • National Book Club Conference, Aug 2-4, Atlanta, GA
  • Onyxcon V, August 16-17, Atlanta, GA
  • L.A. Black Book Expo, August 17, 2013, Los Angeles, CA
  • Charlotte Book Fair, Oct 5, Charlotte , NC
  • National Black Book Festival, Oct 24-26, Houston, TX

You may easily share information about your events (anywhere in the world), by posting the information on our discussion board and events calendar. Announcements’s Founder, Troy Johnson

Generally people are often surprised to know that I’m the only one who has ever managed the website, blogs, discussion forums even the eNewsletter you are reading now. I started more than 15 years as a learning exercise and it quickly became my life long passion. Visit to learn a little more about me. Be sure to say, “hello” to me at my next event :-) Advertising Rates

Launched in 1998 is the largest and most fr


equently visited website dedicated to books by or about people of African descent. is uniquely positioned to promote your book or product to a highly targeted audience.

We utilize a world class advertising server which allows us to target your banner ad to a specific location, from a country down to a zip-code) or to display to during specific times. Great for promoting local or regional events. provides customized services and is able develop an advertising campaign to display our book cover or advertising banner on a single page, throughout or even across multiple partner websites.

We provide offerings for any budget with campaigns starting as low as $49 per month.

We also over discounts to advertisers who run multiple ads at the same time or who run campaigns for 3 consecutive months.

We have the ability to display all IAB standard ad banners sizes, video and Flash banners throughout our website

If you need help just send us an email at It you need even more guidance I also provide private consulting services as well. Clients Make the NY Times Best Sellers List!

The Reverend's Wife by Kimberla Lawson Roby

#13 NY Times Best Seller, Hardcover Fiction May 20, 2012

I started 15 years ago this October.  Over years I’ve watched many writers for most, if not all, of their entire careers.  Their individual stories are all unique and very special to me.   Sharing their work and individual stories is one of the things that makes my job really special.

Like a proud uncle I share in their triumphs and struggles.   In reality, I’m probably more like a rabid  sports fan when it comes to “my” authors.  When they are struggling I work harder to help.  When they achieve success I celebrate as if that success was my own.  In a way their successes are my successes — all of our successes.

I’m invested in the success of Black authors because they tell our stories, they relate our history, from our perspective.   It was not long ago when there were very few Black authors being published.   Today there are more Black authors publishing books than ever before, but challenges remain.  We have fewer platforms to promote and celebrate Black books.  There are fewer book stores, magazines, and websites dedicated to Black books than there were just a few years ago.

There is always a reason for optimism.

Recently I received a few emails from authors informing me that they made “The List”, as The New York Times Best Sellers list  is often called.  Later it dawned on me that most of Black authors on The List are current clients .  Pretty cool, huh?


The Rich And The Rest Of Us: A Poverty Manifesto by Tavis Smiley & Cornel West

#34 NY Times Best Seller – Hardcover Fiction – May 20, 2012

May 20, 2012

#35 – THE REVEREND’S WIFE, by Kimberla Lawson Roby (Grand Central Publishing)


#13 – THE REVEREND’S WIFE, by Kimberla Lawson Roby. (Grand Central Publishing)

Kimberla, is just a class act professionally, personally and as a writer.  Her latest novel debuted at #13 on The List – her highest rank for a book.  Kimberla usually takes out our “Big Book Ad” This is perhaps our best bang for the buck advertisement — a very large book cover (same size as her cover shown above),  that appears on almost every page.  Lawson’s novel was also the #1 best selling book on for March/April 2012


Payback Ain't Enough

#27 NY Times Best Seller – Trade Fiction Paperback – May 13, 2012

#34 – THE RICH AND THE REST OF US, by Tavis Smiley and Cornel West (SmileyBooks)

SmileyBooks is a frequent supporters of  I say supporters because the relationship I have with SmileyBooks is one of mutual support.   Tavis Smiley tapped the brilliant Cheryl Woodruff run SmileyBooks.   Cheryl, is publishing icon in her own right and a socially conscious leader as well.  SmileyBooks is taking advantage of our Video Distribution Network.  A video featuring their book, THE RICH AND THE REST OF US is running throughout’s and a network of other websites.

May 13, 2012

#27 – PAYBACK AIN’T ENOUGH: PAYBACK #3, by Wahida Clark (Cash Money Content)

Wahida Clark, “The Official Queen of Street Lit” has been one of’s best selling authors for years.  She is one of the hardest working authors I know.  Even though she is a NY Times Best Selling author, she does not rest on her laurels.  When she does events (and she does a lot of them) she engages people and hand sells her work.   Clark is taking advantage of’s commissioned Book Review service.  Clark had four books, in the top ten, of all the book sold in 2011.



February 24 2012

Lose Weight Without Dieting or Working Out: Discover Secrets to a Slimmer, Sexier and Healthier You

#1, Feb 2, 2012


I thought it was worth mentioning a related accomplishment by another client, JJ Smith.    Smith’s book was #1 on Best Selling Books list, and remained in top 10 for a few days .  Yes, you read that right, her book was the top selling book of ALL of Amazon’s books — all genres, all formats!  This is quite an accomplishment.

JJ demonstrates a keen sense of marketing.  As an advertiser she is as sophisticated as any large client I’ve had.  She recognizes advertising is not solely about book sales, but something much broader — branding.   She also understands advertising is an on-going effort, not a 30 day affair.  This is one of the things that distinguishes JJ from most authors — and even the major publishing houses.   Over the years JJ has taken advantage of the Big Book ads, Video Placement, and various banner sizes.  She will swap ads based upon performance and uses well designed ads — really taking advantage of’s offerings.

I wish all of these authors, and all the others I’ve had the pleasure of working with, over the years and continued success.

If you are writer and feel it is too tough to continue just remember, There is always a reason for optimism.

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