Category Archives: Troy’s Rants

Simon & Schuster Gives Racist Troll $250K Book Deal, But Boycotting Them Makes No Sense

Editor’s Note: Subsequent to the publication of the article, a video of Milo making comments condoning sex between children and adults was widely circulated.  As a result, his book deal with Simon & Schuster was pulled.  He also stepped down from his role as an editor with Breitbart News.


dangerous.jpgMilo Yiannopoulos is laughing all the way to the bank.  The interviewer from CNN (shown in the first video below), despite her faux outrage, is greatly helping this Milo’s profile.  CNN is doing this because these interviews generate rating and money for their company.  The hypocrisy is sickening.

This is solely about money.  Milo is no different than Twitter, CNN, and CNBC. This is the exact same thing that raised Trump’s profile. Outrageous statements are profitable.  Milo is simply the latest capitalistic troll to exploit the dysfunctional of our culture.

Now I appreciate I’m is actually feeding into the frenzy of Milo, but I do this because I know full well I’m not going to make money from this effort—corporations own that market. I just hope to make some points that will help readers think about the platforms they consume “information.”

Milo Yiannopoulos’ has a book Dangerous coming out in June.  It was already #30 on Amazon’s bestsellers list on February 14th—not in some miscellaneous sub-category either.  It is #30 overall!  The book is published by Threshold Editions, an imprint of Simon & Schuster.

Yesterday I posted a link to AALBC.com about a fascinating book, Never Caught: The Washingtons’ Relentless Pursuit of Their Runaway Slave, Ona Judge by Erica Armstrong Dunbar, which is also published by Simon & Schuster.  I received the following in reaction,

The crazy thing is that I had no idea who Milo Yiannopoulos was prior to Emanuel’s comment. Milo is apparently the guy who spearheaded the racist trolling of Leslie Jones on Twitter. We previously talked about Leslie’s Twitter trolls on our discussion forum, without ever mentioning Milo.  Leslie threatened to leave Twitter and Twitter booted Milo in reaction (presumably).

While we (or least I) was unaware of Milo extreme trolling, corporate media were obviously paying attention and anxious to capitalize off Milo’s racist attacks.  In the process they raised MIlo’s profile; which of course boosts rating—adverse cultural impact be damned!

Simon & Schuster even offered him a $250K book deal!  Imagine a quarter of a million dollar book deal, apparently for being racist enough to get thrown off Twitter?

But then Milo is not your garden variety troll; he has Breitbart News as a platform, he is very clever, media-savvy, and funny.  I have been personally been the target of Trolls.  Not only did it not bother me I found some it kinda funny and even posted examples.  But my trolls don’t write for Breitbart, and I’m not a celebrity.  For me, it is just another day on the web: I ban my trolls and keep it moving.  No interviews on CNN, no book deals, no outrage on Twitter, indeed no attention at all.  But celebrities and the trolls are a different matter.

There was a spate of angry tweets leveled against Simon & Schuster and others announcing boycotts:

This is all very powerful stuff. Roxanne Gay caught my attention by pulling her next book which was also being published by Simon & Schuster.  The book’s title is How to be Heard.  A curious title, given Gay’s reaction is exactly the opposite of the title connotation silencing a troll

Honestly, I’m not a big fan of Simon & Schuster.  Indeed, I’d seriously considered banning them in my own personal boycott because they are the only publisher of significance to never spend a penny, in advertising, with AALBC.com.  This is despite the fact that Simon & Schuster has the top selling imprint on AALBC.com, Atria Books.

Now I would be more than happy to boycott Simon & Schuster.  In fact with the website’s new design, I could remove all of Simon & Schuster’s titles from my website by changing a few lines of code.

But I’m not going to ban Simon & Schuster’s books, not for this reason.  Simon and Shuster is a massive corporation Milo’s imprint Threshold Editions has nothing to do with the imprint 37 INK, who publishes some important books. It makes no sense boycott 37 INK’s titles because another imprint decides to publish the rantings of some racist troll.  It is the reason I still carry Simon and Shuster’s books even though they won’t break down and support the site with ad revenue.

The real problem is not Simon and Schuster, or even Milo. Both are simply capitalizing on the fact that, in America, skilled trolling is profitable.  One could argue that MIlo and Threshold Editions are behaving perfectly rationally given the environment.

We live a culture were saying outrageous things is not only very profitable but can get you into the Whitehouse.

 

 

 

 

 

The Willie Lynch Letter is a Hoax!

As a book seller, my primary goal is to connect readers with books that they will enjoy and learn from.  Having a reader thank me for introducing them to a book or an author they appreciated is one of the joys of running this website.

In a recent conversation we discussed the growing number of publishers publishing the book, Willie Lynch Letter and the Making of a Slave.  I asked, “Why is anyone still publishing this book when it is common knowledge that the letter is a hoax?”  Of course the answer is self-evident; the book is profitable.  Immediately, I was forced to ask myself, why am I providing a platform to sell this book, and helping to perpetuate a lie?

Death of the Willie Lynch LetterI searched the AALBC.com database and found five versions of the Willie Lynch letter, all from different pubishers, and all AALBC.com bestselling books.

I thought about removing the books from the website altogether, but realized it would be better to keep the book and update the pages to reflect that fact that the letter is indeed a hoax and change the book’s category from nonfiction to fiction. I also provide a link to another book, Death of the Willie Lynch Speech: Exposing the Myth by Manu Ampim which explains why the letter is a hoax and even shares an email exchange with the author of the letter, Kwabena Faheen Ashanti, PhD.

Why do myths like the Willie Lynch Letter persist?  

Hollywood would never be confused with an entity concerned with the accurate portrayal of Black history and culture.  However if you consider Denzel Washington’s compelling diatribe in the 2007 film, The Great Debaters, it is easy to understand why one would be moved to believe such fiction as the Willie Lynch Letter.

Of course in our social media fueled World Wide Web, scandalous information, whether it is true or not spreads quickly, while the often less compelling truth tends to get lost.

Some argue that it does not matter that the letter is a lie, for it is the message that the letter conveys that matters. That argument is flawed. For critical people, it is clear that the truth is required to understand how the enslavement in Black people in America impacts us today, not some 21st century hoax.

Don’t be lulled into thinking that the spreading of lies like the Willie Lynch letter does not matter.  Please share this article, or information about Manu’s book, the next time someone presents you with the Willie Lynch Letter as an explanation for anything regarding Black people, with the exception of how we can be easily misled.

Why Black Owned Websites Fail

A few days ago a friend came across an article in, WhereItzAt Magazine. In the magazine was an article, “In defense of Black Bookstores,” addressed the loss of Black bookstores and why it mattered.  This is an issue I’ve covered extensively.  Indeed, I have published a directory of Black owned bookstores for as long as I have run this site.  My current coverage of Black owned bookstores is probably the most extensive coverage available on the web today.  So it goes without saying that I applaud WhereItzAt Magazine’s coverage of this important issue.

My friend took a photo of the article (shown below) and shared it with me, because AALBC.com’s website was mentioned as a resource where one msy find a list of Black owned bookstores.

Of course I was interested in sharing this article, but I decided to look for an online version which would make it possible for others to more easily read.  I found the article, but noticed that the online version did not mention AALBC.com at all?!

This just struck me as simply dumb.  Why would the website not mention and link to an online resource  to help readers discover the remaining Black owned bookstores—the very thing the article is purporting to support?  They were obviously aware of the resource; why would they decide to exclude it on the online version of their article?

I still shared the article, because the subject is important.  In fact, I even added WhereItzAt Magazine. to my listing of Black owned magazines.  I also added their website to my Huria Search engine which allows people to search Black owned websites exclusively.

Now, while I’m using WhereItzAt Magazine as an example they are the norm—and this is our biggest problem. Stated plainly, Black websites do not link to each other.

To illustrate this point, lets run a Huria Search on “aalbc.”  Again Huria Search’s only goal is to elevate Black websites by making their content easier to find.  In fact, the websites I own, including AALBC.com, are not included in the hundreds of sites that are indexed in Huria Search.

If you examine, the top results you will see that most are two years older or more.  There are none from the largest Black websites.  The one search result from a top Black website was Black Enterprise Magazine, where they credited AALBC.com for an image that they copied from my website.  Even here Black Enterprise they did not actually link back to the the AALBC.com page where they grabbed the image (looking at the page today, Black Enterprise even removed that reference).

You’ll also see from that query that there are 13,000 results.  Which may give you the impression that there are many links back to AALBC.com—and there, but they tend to be older links.  The problem I’m describing is relatively new.

When the web first started Black-owned websites were very likely to link to other sites. We all recognized that by helping visitors discover other interesting websites, that added value to our own websites.  In fact, before search, this was the primary way we discovered other Black websites.  This is why I continue to link to other websites and may be the reason I’ve been able to keep this website viable for 18 years

What changed?

Well some webmasters have been convinced that linking to other websites hurts their website: Some feel linking to other websites encourages people to leave their website. Others feel by linking to a potentially lower “quality” websites, hurts their website in terms of search engine optimization (SEO).  Of course there is the problem of the site they link to removing the page in the future, creating a broken link on their website, which is bad for SEO and the experience of their visitors.

But all of these reasons can be addressed—particularly by webmasters interested in the health and vibrancy of the Black web.  Relying on social media, or search, to elevate our sites and make them discoverable, is simply not working.

To compound this problem, when webmasters started linking to other websites, they began linking aggressively to social media websites. The result is that collectively we are uplifting social media and marginalizing our own websites.

This problem is further exacerbated by Google (who handles the majority of searches), whose search algorithm looks at our behavior, of linking to social media and not linking to Black websites, and makes the reasonable conclusion to elevate social media over Black websites in search engine results.

All of this has had disastrous results on the ability of websites to generate traffic and survive.  As a result, the web is far less rich—particularly as it relates to content generated by and for Black people.  We have lost some terrific website and potentially great ones are discouraged from even starting because of the difficulty of attracting visitors.

If you have read this far, I suspect this article has resonated with you.  If so, there is something you can do: Take every opportunity you have to link to another website.  You don’t need to have a website or blog to do this.  You can link to and share links to websites from your social media sites—a hyperlink to a website is much better for a website, than tagging or liking that website on a social media platform.  If you read an article which has a place for comments, and feel another website offers a related resource, link to that website in the article’s comments section.

Of course if you appreciated this article share it by linking to it or using the social media icons shown.

Footnote:
Immediately after publishing this article, I connected with the publisher of WhereItzAt Magazine; not only will they update their “In defense of Black Bookstores,” article to add a link to our bookstore database.  They have also expressed an interest in collaborating.

I’m pleased WhereItzAt Magazine received the article as intended.  I also look forward to working with them in a more constructive, and mutually beneficial, fashion.  As a result, you the reader, will be much better served.