“Black Literature is for Everyone” —Troy Johnson, President AALBC.com
Troy D. Johnson is the President, founder and webmaster of AALBC.com, LLC (The African American Literature Book Club). Launched in March of 1998, AALBC.com is now the oldest, largest, and most frequently visited website dedicated to books by and about people of African descent. In addition to AALBC.com, Mr. Johnson has founded several other internet based businesses including; Edit1st.com, a manuscript editing service; Huria.org, a website dedicated to providing information about independent, Black owned websites; and PowerList.info, which publishes the only national bestsellers list focused on books read by African-Americans. Through his “One-On-One Internet Consulting”, Troy shares his wealth of experience and knowledge with individuals and groups.
In addition, to his entrepreneurial ventures, Mr. Johnson has over 20 years of corporate experience, in roles ranging from designing wide area networks to managing international projects for companies including Goldman Sachs, United Technologies and PricewaterhouseCoopers.
As an educator, Johnson teaches web design at Baruch College’s Zicklin School of Business. He also teaches courses, at the Queens Library, to prepare adult students to earn their High School Equivalency Diplomas.
Johnson has presented at numerous conferences and seminars throughout the country including Book Expo America, The National Black Writers Conference, The Congressional Black Caucus Foundation’s Annual Legislative Conference, Sacred Circle/Spoken Word International Festival, The Antigua & Barbuda International Literary Festival, Small Press Center’s New York Round Table Writers’ Conference, The National Black Book Festival, Harvard African American Student Union and many others (see a partial list below). Johnson has also made numerous radio and television appearances including C-SPAN2’s BookTV.
Johnson has been recognized in articles that have appeared in Publishers Weekly, The Amsterdam News, The New York Times, Essence Magazine, Black Issues Book Review, The Network Journal, The New York Beacon, Emerge Magazine, Black Enterprise, The Philadelphia Sun, The Mississippi Link and many other publications. As a blogger his articles are often cited and referenced throughout the internet He has also written articles and provided content to publications ranging from Mosaic Literary Magazine, the Electronic Urban Report, and the Black EOE Journal.
Mr. Johnson has served on numerous advisory boards and committees including the Syracuse University Alumni Association Board, Literary Freedom Project, Harlem World Magazine, The Charlotte Book Fair, The African American Literary Awards Show, The Harlem Book Fair, Black American’s in Publishing and New York is Book Country.
He is also the recipient of many awards and honors. In 2012 Johnson received The Literary Trailblazers Award from the African American Literary Awards Show. He was presented with a Certificate of Appreciation from the City of Los Angeles for “Extraordinary Contributions to the Literacy Legacy of Los Angeles”, An “Outstanding Alumni Award” from Syracuse University, and a “Citation for Excellence” from Grumman Corporation as well as other honors and awards. His website AALBC.com was listed by EarthLink as one of “The 100 Best Web Sites for African Americans”. In 2005 he was named one of the 50 Most Powerful African Americans in Publishing by Black Issues Book Review magazine.
Mr. Johnson holds a BS in Electrical Engineering from Syracuse University, an MS from Polytechnic University, and an MBA from New York University’s Stern School of Business. He has also completed Stanford University’s Publishing on the Web course. He has two daughters and lives with his family in Harlem, New York.
1325 5th Ave, Suite 2K
New York, NY 10029
Troy’s Up Coming Events and Activities:
The National Writers Union’s Fifth Annual New York Conference - February 13, 2016 9 a.m. – 6:30 p.m. - New York, NY
Presentation on publicizing books.
13th National Black Writers Conference - March 31 to April 3, 2016 - Brooklyn, NY
Hosting a 2.5 hourt workshop to provide practical information on how to turn your manuscript into a quality book, and to get it inot the hands of readers.
Highlights of Troy’s Previous Events:
Speaker: First Read Expo - Cobb Convention Center - November 21-22nd, 2015 - Atlanta, GA
9th National Conference of African American Librarians
- August 5-7, 2015 - St. Louis, MO
Panelist: In Search of Diverse Book Buyers Panel Discussion at Book Expo America (watch video) - May 28, 2015 - New York, NY
Co-Host 9th Annual Black Pack Party - May 27, 2015 - Harlem, NY
How Bloggers Can Help Each Other Drive Traffic: Blogger Week 2015 - May 2, 2015 - Washington, DC
The Baltimore African American Book Festival —
October 11, 2014 - 10am-5pm, Enoch Pratt Central Library
400 Cathedral St Baltimore MD 21201 - Panel Moderator
9th Annual CUNY Black Male Initiative Conference — On October 3, 2014, CUNY @ Baruch College, Panelist
Book Expo America — May 29 to May 31, 2014
Troy Moderated the Where are the People of Color in Children’s Books? - Panel Discussion
Troy Cohosted The 8th Annual Black Pack Party — Harlem, NY,
May 29, 2014
Read the history of the Black Pack Party
Twelfth National Black Writers Conference — March 27
to March 30, 2014 - New York, NY
Troy was on The State of Publishing: A 2014 Odyssey panel where he explained that the rapid loss of platforms showcasing Black books is hurting Black publishing. In the video clip below, he showed how many Black owned bookstore we’ve lost in recent years—Only 54 remain open in the United States.
AALBC.com also sponsored a reading featuring; Mukoma wa Ngugi author of Black Star Nairobi (Melville International Crime, May 29, 2013) and Kwei Quartey Murder at Cape Three Points (Soho Crime, March 18, 2014).
Annual Harlem Book Fair - Saturday, July 20th 2013
The weekend of July 19 marks the 15th anniversary of the Harlem Book Fair and we are asking you to join us for a most signature event. Along with our outdoor celebration of books, authors, and exhibitors, our author main stage, indoor author panel discussions, readings and workshops will offer surprising and engaging entertainment for every type of booklover.
Troy also cohosted an "unpanel" conversation Technology’s Impact On Black Writers.
2013 Black Pearls Literary Excellence Awards - Thursday, August 1st 2013
The award show will be held Thursday Night, August 1, 2013, at 7:30 pm EST at Shula's 347 Grill, Atlanta, GA 30326. Each of the winners will be presented with their award during the annual ATL Chocolate Social event. Thank you all for voting on the 25 TOP literary supporters in the industry! AALBC.com's Troy Johnson was one of 25 Honorees.
The 7th Annual Black Pack Party,
Thursday, May 30th 2013
Held during BEA, the Black Pack Party is an annual celebration of book industry professionals, authors, and friends which is hosted AALBC.com, Linda A. Duggins, MosaicBooks.com, Written Magazine.
Annual African American Literary Award Show - Thursday, September 27, 2012 at 6:00 PM - Harlem, NY
The 8th Annual African American Literary Award Show will be hosted by celebrated award-winning actor Isaiah Washington. The event will take place on Thursday, September 27, 2012 6 pm to 11 pm at Melba's Restaurant located at 163 West 125th Street & Adam Clayton Powell Blvd. 3rd floor.
Troy was presented with the Literary Trailblazers Award. Click here to read more about the event.
ReShonda Tate Billingsley & Pat Tucker - July 27, 2012 -
Hue-Man Bookstore &
Cafe - Harlem, New York
Troy moderated a Q & A Session with the authors about their work, writing in general and their film projects .
Note: This was the last book event at HueMan's bookstore. Hue-Man closed its current location on July 31, 2012.
Bayou Soul Writers & Reader’s Conference - July 5 - July 6, 2012 - New
National Black Book Festival, June 8-10, 2012 - Houston, TexasMarketing Your Book Effectively at NBBF Saturday, June 9 @ 8:00 a.m.
The National Black Book Festival provides authors with a wonderful environment to sell their books. Yet, sales results vary based upon the author's selling techniques. Learn, from experienced marketing experts, how to get the most out of your experience at NBBF.
Moderator: Oswald Scott, Author and Attorney
Panelists: Brian Smith, Owner, Hollygrove Publishing, Troy Johnson, Founder, AALBC.com, and Dana Pittman, Nia Promotions
2012 Black Pack Party - New York, NY - June 6th, 2012 - Londel's
Book Expo America - New York - Thursday, June 7, 2012 from
9:30am — 10:30am
Panelists: Marva Allen (CEO Hue-Man Bookstore & Cafe), Michael Baisden (Best Selling Author / Nationally Syndicated Radio Personality, Nakea Murray , Troy Johnson (President, AALBC.com, LLC)
African American books continue to thrive in an evolving marketplace. Urban web sites, social book clubs, special events and national radio shows are some of the marketing and promotional tools used to reach book buyers. A panel of experts will share their creative marketing tools on how to capture readers in an eBooks world.
Harlem Book Fair in Newark - Newark, NJ
- April 28, 2012
Panelists: Gloria Mallette, Moody Holiday, William Fredrick Cooper
The Eleventh National Black Writers Conference -
Brooklyn, NY - Thursday, March 29 - Sunday, April 1, 2012
Troy was on The Role of Social Media: Black Writers Take Literature to the Web panel with Moderator: Grace Aneiza Ali with panelists: Angela Dodson, Montague Kobbe, Akoto Ofori-Atta, and Laura Pegram
The 2011 African American Literary Awards - New
York, NY - Thursday, September 22, 2011
Harlem Book Fair, New York, NY - July 23, 2011AALBC.com, HarlemTalkRadio.com & African Voices Hosted Live Video Broadcast Online at Harlem Book Fair 2011
Troy Johnson will also be a on the Going Digital: The African American Reader in an E-Book World panel
Download complete Harlem Book Fair Program Guide.
Bayou Soul Writers & Reader’s Conference,
New Orleans, LA - June 30 - July 1, 2011
NY Book launch for Snitch - Hue-Man Book Store & Cafe - Friday May 27, 2011
Moderator for Q&A with author Booker T. Mattison
Book Expo America (BEA 2011) - Jacob Javitz Center - New
York, NY -
Thursday, May 26, 2011 at Noon
AFRICAN AMERICAN BOOKS IN AN E-BOOK WORLD
Moderator - Vanesse Lloyd-Sgambati - literary contributor WURD-AM, founder The Literary Media/Publishing Consulting.
Eric Hamilton - Executive Director, The Web Academy
Guy LeCharles Gonzalez - Director, Content & Digital Product Development Company; Library Journals, LLC
Troy Johnson - Founder/Webmaster, African American Literature Book Club
Booker T Mattison - Author/Filmaker
C.Jeffrey Wright - CEO, Urban Ministries, Inc
The 5th Annual Black Pack Party 2011! - Harlem, New York - May 25th,
The Black Pack Party is an anuual celebration of publishing industry professionals held annuall during Book Expo America.
Straight Talk: Real People - Bridgehampton , NY - March 24th, 2011
The Bridgehampton Child Care and Recreational Center launched Straight Talk: Real People- a series of community conversations that occur once a month at the Center. The series will continue on Thursday, March 24 at 7 pm. The guest speaker will be Mr. Troy Johnson.
Next Mount Morris Talks!
Harlem Branch Library Community Room, 3rd floor 9 West 124 Street - Nov. 2, 2010 7PM
Art Walking Tour 2010
AALBC.com Gallery will be a stop on this wonderful tour. We will be feature
Marcia Wilson's Dripping Ink Photography exhibition. This is a free event
Screening of the Film "Kingergarten Shuffle"
- Harlem, NY - September 23th 2010, 7:30PM
Director and Writer: Douglas Morse
Hosting an AALBC.com Brownstone Series Event
Annual Legislative Conference Author Pavillion -
Washington, DC Convention Center
September 17th 2010
Congressional Black Caucus Foundation
Panelist: Emerging Leaders Series Present: A Brave New World: Social Networking Chronicles - 2 p.m. 4 p.m
Screening of the Film "Abraham's Children" by Nina Froriep
- Harlem, NY - August 28th 2010, 7:30 PM
Hosting an AALBC.com Brownstone Series Event
Screening of the Film "The Guilded Six Bits"
- Booker T. Mattison’s Film
- Harlem, NY - July 29th 2010, 8PM
based on the short story by Zora Neale Hurston
Hosting an AALBC.com Brownstone Series Event:
National Book Club Conference - Atlanta, GA - July 30 -
August 1, 2010
- Using a Website to Generate Business (Workshop I)
12:00 PM - 1:15 PM (ET) Thurgood Marshall Academy (Classroom 211)
View Slide Show Presentation
- How to Use Facebook to Build Your Personal and
Professional Brand (Workshop II)
1:30 PM - 2:45 PM (ET) Thurgood Marshall Academy (Classroom 211)
View Slide Show Presentation
- What is Twitter All About? (Workshop III)
3:00 PM - 4:15 PM (ET) Thurgood Marshall Academy (Classroom 211)
View Slide Show Presentation
- Social Media Beyond Facebook and Twitter (Workshop
4:30 PM - 5:45 PM (ET) Thurgood Marshall Academy (Classroom 211)
View Slide Show Presentation
Winbrook Pride TV Program - Pleasantville, New York - May 25th 2010
Guest: Topic Social Media
National Black Book Festival - Houston, Texas -
Saturday, May 22, 2010
Seminar: "Marketing Your Book on a Limited Budget", and it will take place Saturday afternoon, May 22 at 4:00 p.m.
Book Expo America 2010 - Author Stage Program -
Jacob Javitz Convention Center - New York, NY, May 27, 2010
Panel Moderator: Black Bestsellers in an e-Book Age
Harlem Pride 2010! - Harlem, NY
Saturday, June 26th, 2010
- Syracuse, New York -
Saturday 15, 2010
Convocation Speaker - L.C. Smith College of Engineering and Computer Science
Click here to read the speech
The Tenth National Black Writers Conference
- Brooklyn, NY - March
25 to March 28, 2010
Salon Host, Panel Participant, and Sponsor
Self-Publishing Symposium at the Schomberg
Center for Research in Black Culture, Harlem, NY - March 7th 2010
The 2009 African American Literary Awards - Harlem, NY -
September 24, 2009
AALBC.com - Best Book Club Award Nominee
Baltimore Book Festival - Baltimore, MD - September
25, 3:30PM - 4:15PM
Panelist: Black Money-Why the Urban Genre is Remaking the Book Business
Literary Salon (main stage) After facing rejection from agents
and publisher many writers in the urban general went on to
self-publish their books. Their experiences changed many of the ways
urban fiction are promoted, sold and distributed. Many have gone to
establish successful publishing entities. What other authors can
learn from the business model of selling books in chicken shacks,
barbershops and out of the trunk of your car. Will it stay this way?
What’s missing in their sales technique? Interesting: many of these
authors go on to start their own bookstores, publishing companies.
Only for urban fiction because of repeat customers? Marketing &
distribution techniques. Panelists include, Troy Johnson, AALBC.com, Ellis L. Marsalis,
founder, Obie Joe Media and Tracie Howard, Random House author, 7
novels, urban marketing expert.
National Book Club Conference
- Atlanta, GA - July 31 to August 2,
Panelist - Discussion: What Makes Black Books Go - And Not Go
Hot Book Fun in the Summertime III (2009) - New York, NY -
July 19, 2009
Book Expo America - African American Pavilion - New York, NY -
May 30, 2009, 2
Special Book Industry Award Recipient
3rd Annual Black Pack Party - New York, NY - May 30, 2009, 7
Event Sponsor and Host
New Rochelle Public Library - Westchester, NY - June 2, 2009, 6:30p – 8:00p
Seminar Presenter: Getting the Word Out: Marketing and PR
New Rochelle Public Library
201 Pondfield Rd
Bronxville, NY 10708
Program cost: Free to the Public
York, NY - June 7, 2009, 2 to 5 PM
AALBC.com Gallery featuring Marcia Wilson’s
Dripping Ink Exhibit and a reading by Cheryl Boyce-Taylor
HW Radio - internet Radio - May 8,
HW’s Speaks to Troy Johnson, AALBC.com
National Black Book Festival - Houston, TX - May 16 & May 17,
Event Sponsor and Seminar Presenter
Marketing Your Book On a Limited Budget
Moderator: Oswald Scott, Author and Attorney
Panelists: Troy Johnson, Founder, AALBC.com and Dana Pittman, Nia Promotions
Saturday, May 16 @ 4:00 p.m.
Book Club Meeting - One Spirit Book Club - March 7, 2009 - Silver
Discussing: No Matter What!: 9 Steps to Living the Life You Love by Lisa Nichols (watch video of event http://aalbc.com/authors/lisa_nichols.htm)
Off The Page on WBAI New York 99.5 FM - New York City - Friday
March 6, 2009 at 11:35 AM
The 2009 ALA
Midwinter Meeting - Denver, CO - Jan 23-28, 2009
Exhibitor: Supporting The Literary Freedom Project
The Fifth Annual Brother 2 Brother Literary Symposium
Houston, TX - November 21 - 22, 2008
Corporate Sponsor, Panelist - So you Wanna be a Writer? Ask the Authors!
The Antigua & Barbuda International Literary Festival
Antigua, West Indies - November 7 - 9, 2008
WHCR 90.3 FM, New York - September 19, 2008, Time 6PM
African American Literary Awards Show - New York, NY -
September 25, 2008
Advisory Board Member
Coming Back Together (CBT) IX - L.C. Smith Student NSBE and
SHPE- Syracuse University - September 26, 2008
Panelist: Panel Discussion, Voices of Experience, Academics to Accomplishments
National Book Club Conference - Atlanta, GA - August 1 - 3,
Harlem Book Fair - Harlem, NY - July 19, 2008
Panel Moderator: Gay And Lesbian Writers: Breaking Surface
Hot Book Fun in the Summertime II - New York, NY - July 20,
Black Writers Reunion & Conference
Florida - June 19-21, 2008
WHCR 90.3 FM, New York - What's in Your Hand - Radio Program
with Host Ricky Young - June 15, 2008, 6AM
Book Expo America - Los Angeles Convention Center - May 29 -
June 1, 2008
Exhibitor - African American Pavilion
Panelist - Subject: Children's Books
Seminar- The Real Deal on On-line Book Promotion
National Black Book Festival - Houston, Texas - May 17-18,
Seminar: "Marketing Your Book on a Limited Budget", and it will take place Saturday afternoon, May 17 at 4:00 p.m.
The Ninth National Black Writers Conference - Brooklyn, NY -
March 28 - 30, 2008
The 3rd Annual Self-publishing Symposium - Schomburg Center
for Research in Black Culture - New York, NY - Sunday, March 9, 2008
Panelist: "The Real Deal about Book Deals!"
Video of Entire Seminar Coming Soon
Harvard Business School: 36th Annual H. Naylor
Fitzhugh Conference: Panel Session 6: Authentic, Dynamic, & Real: Lessons Learned
Outside of the Boardroom - Boston, MA - February 23, 2008
DuEwa Frazier's Rhymes, Views & News Show - February 24, 2008
Authors, artists, events & more!
HOT BOOKS in '08!! Interview with AALBC.com Founder, Troy Johnson
Brooklyn Technical HS Young Entrepreneur Association: Career
Day, January 19, 2008
Outstanding Alumni Award
- Award Recipient
Friday October 12, 2007 Syracuse, NY
The Outstanding Alumni Award is presented each year to Syracuse University alumni. This award offers the opportunity to honor not only the prominent achievers, but also the unsung "champions." The award can be in recognition for an individual’s outstanding service to the university, and may also include their civic achievements and career achievements. This award is presented during Homecoming Weekend held each year in the
Troy Johnson Interviewed on Winbrook Pride Arts and Entertainment TV
October 23, 2007
Harlem Book Fair: Panel Discussion Book Reviews
Saturday, July 21, 2007 Harlem, NY
Over the past five years, book coverage at dozens of newspapers has been cut back or slashed altogether, puffed up with wire copy, or generally treated as expendable. How does this impact the marketing of books targeted to the African American reader, which already suffers from paltry recognition in the mass media? Authors can purchase a review in some black book review publications. Is this an unethical abuse of reader trust or simply a necessary business tool for ad-starved publications?
PMA University Panel: Success Strategies for the African American Book
Market - Instructor
Wednesday, May 30, 2007 in New York City
BookExpo America 2007,
African American Pavilion - Speaker and Exhibitor
John Jacob Javits Convention Center, New York City, May 31- June 3, 2007
harlemworld Magazine Celebrates Books - Host
An exclusive celebration of literature and the hottest authors who define it. - Wednesday, March 28th at 7PM
Small Press Center’s Third Annual New York Round Table Writers
- April 2007 - Panelist (Get the Word Out: Marketing and PR)
General Society Library, 20 W. 44th St., NYC, April 14 at 9:00 am
Second Annual Self-Publishing Symposium at the
Schomberg Center for Research in Black Culture - March 2007 - Panelist
(Session I : Truths about Self/Independent Publishing)
…and many, many, more