Highlights of Troy Johnson’s Previous Events:

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Troy D. Johnson, AALBC.com, LLC Founder and President

Troy D. Johnson is the President, founder and webmaster of AALBC.com, LLC (The African American Literature Book Club).  Launched in March of 1998, AALBC.com is now the oldest, largest, and most frequently visited website dedicated to books by and about people of African descent.

Visit Troy’s Profile Page for a List of Upcoming Events

Troy has Appeared at the Following Events:

Book Expo America - May 12, 2016 - Chicago, IL
Panel Moderator: In Search of A Book Buyer - African American Women Top The List (Publishers Weekly, Chicago Defender)

13th National Black Writers Conference - March 31 to April 3, 2016 - Brooklyn, NY
Workshop: Three Hour Workshop, with Earl Cox and Carol Taylor, provide practical information on how to turn your manuscript into a quality book

Speaker: Kingston Book Festival - March 5 to March 12, 2016 - Kingston, Jamaica W.I.
Presentation: Using Social Media and Email to Promote Books.

Speaker: The National Writers Union’s Fifth Annual New York Conference - February 13, 2016 - New York, NY
Presentation on publicizing books.

Speaker: First Read Expo - Cobb Convention Center - November 21-22nd, 2015 - Atlanta, GA

Keynote Speaker: 9th National Conference of African American Librarians - August 5-7, 2015 - St. Louis, MO
The program for the Black Caucus of the American Library Association 9th Conference

Panelist: In Search of Diverse Book Buyers Panel Discussion at Book Expo America (watch video) - May 28, 2015 - New York, NY

Co-Host 9th Annual Black Pack Party - May 27, 2015 - Harlem, NY

How Bloggers Can Help Each Other Drive Traffic: Blogger Week 2015 - May 2, 2015 - Washington, DC

The Baltimore African American Book Festival — October 11, 2014 - 10am-5pm, Enoch Pratt Central Library 400 Cathedral St Baltimore MD 21201 - Panel Moderator
The Baltmore African American Book Festival

9th Annual CUNY Black Male Initiative Conference — On October 3, 2014, CUNY @ Baruch College, Panelist

Book Expo America — May 29 to May 31, 2014
Troy Moderated the Where are the People of Color in Children’s Books? - Panel Discussion
Troy Johnson, Patrik Henry Bass, Tonya Bolden, Regina Brooks, Bernette Ford, Wade Hudson, Vanesse Lloyd-Sgambati,

Troy Cohosted The 8th Annual Black Pack Party — Harlem, NY, May 29, 2014
Read the history of the Black Pack Party

Twelfth National Black Writers Conference — March 27 to March 30, 2014 - New York, NY
Troy was on The State of Publishing: A 2014 Odyssey panel where he explained that the rapid loss of platforms showcasing Black books is hurting Black publishing.  In the video clip below, he showed how many Black owned bookstore we’ve lost in recent years—Only 54 remain open in the United States.

AALBC.com also sponsored a reading featuring; Mukoma wa Ngugi author of Black Star Nairobi (Melville International Crime, May 29, 2013) and Kwei Quartey Murder at Cape Three Points (Soho Crime, March 18, 2014).

The 15th Annual Harlem Book Fair - Saturday, July 20th 2013

Troy at the 2013 Harlem Book FairThe weekend of July 19 marks the 15th anniversary of the Harlem Book Fair and we are asking you to join us for a most signature event. Along with our outdoor celebration of books, authors, and exhibitors, our author main stage, indoor author panel discussions, readings and workshops will offer surprising and engaging entertainment for every type of booklover.  

Troy also cohosted an "unpanel" conversation Technology’s Impact On Black Writers. 

2013 Black Pearls Literary Excellence Awards - Thursday, August 1st 2013

The award show will be held Thursday Night, August 1, 2013, at 7:30 pm EST at Shula's 347 Grill, Atlanta, GA 30326.  Each of the winners will be presented with their award during the annual ATL Chocolate Social event. Thank you all for voting on the 25 TOP literary supporters in the industry!  AALBC.com's Troy Johnson was one of 25 Honorees.

The 7th Annual Black Pack Party, Harlem, NY
Thursday, May 30th 2013

Held during BEA, the Black Pack Party is an annual celebration of book industry professionals, authors, and friends which is hosted AALBC.com, Linda A. Duggins, MosaicBooks.com, Written Magazine.

The African American Literary Awards Show 2012Annual African American Literary Award Show - Thursday, September 27, 2012 at 6:00 PM - Harlem, NY

The 8th Annual African American Literary Award Show will be hosted by celebrated award-winning actor Isaiah Washington. The event will take place on Thursday, September 27, 2012 6 pm to 11 pm at Melba's Restaurant located at 163 West 125th Street & Adam Clayton Powell Blvd. 3rd floor.

Troy was presented with the Literary Trailblazers Award.  Click here to read more about the event.

ReShonda Tate Billingsley & Pat Tucker - July 27, 2012 - Hue-Man Bookstore & Cafe - Harlem, New York

Reshonda, Troy and PatTroy moderated a Q & A Session with the authors about their work, writing in general and their film projects . 

Note: This was the last book event at HueMan's bookstore.  Hue-Man closed its current location on July 31, 2012.

Bayou Soul Writers & Reader’s Conference - July 5 - July 6, 2012 - New Orleans, Louisiana

AALBC.com was be presented with the Carol Mackey Book Club of the Year Award

National Black Book Festival, June 8-10, 2012 - Houston, Texas

Troy, Kayla, Harvey, Mary and EricMarketing Your Book Effectively at NBBF Saturday, June 9 @ 8:00 a.m.

The National Black Book Festival provides authors with a wonderful environment to sell their books. Yet, sales results vary based upon the author's selling techniques. Learn, from experienced marketing experts, how to get the most out of your experience at NBBF.

Moderator: Oswald Scott, Author and Attorney
Panelists: Brian Smith, Owner, Hollygrove Publishing, Troy Johnson, Founder, AALBC.com, and Dana Pittman, Nia Promotions

BEA 2012 PanelHost 2012 Black Pack Party - New York, NY - June 6th, 2012 - Londel's Restaurant 

Held annually at the start of BookExpo America (BEA) 2012 which will be held June 5-7, 2012 at the Javits Center in New York City

Book Expo America - New York - Thursday, June 7, 2012 from 9:30am — 10:30am

The REAL DEAL - Update on The African American Literary Marketplace - Moderator Vanesse J. Lloyd-Sgambati, The Literary Media and Publishing Consultant

Panelists: Marva Allen (CEO Hue-Man Bookstore & Cafe), Michael Baisden (Best Selling Author / Nationally Syndicated Radio Personality, Nakea Murray , Troy Johnson (President, AALBC.com, LLC)

African American books continue to thrive in an evolving marketplace. Urban web sites, social book clubs, special events and national radio shows are some of the marketing and promotional tools used to reach book buyers. A panel of experts will share their creative marketing tools on how to capture readers in an eBooks world.

Troy at Harlem Book fair NewarkHarlem Book Fair in Newark - Newark, NJ  - April 28, 2012

Panel Moderator: The Writing Life Weaving Fact into Fiction?
Panelists: Gloria Mallette, Moody Holiday, William Fredrick Cooper

The Eleventh National Black Writers Conference - Brooklyn, NY - Thursday, March 29 - Sunday, April 1, 2012

AALBC.com Hosted a Reading Series featuring authors Wahida Clark and K’wan

Troy was on The Role of Social Media: Black Writers Take Literature to the Web panel with Moderator: Grace Aneiza Ali  with panelists: Angela Dodson, Montague Kobbe, Akoto Ofori-Atta, and Laura Pegram

The 2011 African American Literary Awards - New York, NY - Thursday, September 22, 2011

Nominee, Book Club of the Year

Harlem Book Fair, New York, NY - July 23, 2011

Panel discussion 2011 Harlem Book FairKelly Martin, C. Jeffery Wright, Troy Johnson, Ad SmokeAALBC.com, HarlemTalkRadio.com & African Voices Hosted Live Video Broadcast Online at Harlem Book Fair 2011

Troy Johnson will also be a on the Going Digital: The African American Reader in an E-Book World panel
Download complete Harlem Book Fair Program Guide.

Bayou Soul Writers & Reader’s Conference, New Orleans, LA - June 30 - July 1, 2011

Panel Discussion: The Importance of Developing Strong Male characters: Troy Johnson Panelists Omar Tyree and Brian W. Smith

Booker & TroyNY Book launch for Snitch - Hue-Man Book Store & Cafe - Friday May 27, 2011

Moderator for Q&A with author Booker T. Mattison

Book Expo America (BEA 2011) - Jacob Javitz Center - New York, NY - Thursday, May 26, 2011 at Noon


Moderator - Vanesse Lloyd-Sgambati - literary contributor WURD-AM, founder The Literary Media/Publishing Consulting.

Eric Hamilton - Executive Director, The Web Academy
Guy LeCharles Gonzalez - Director, Content & Digital Product Development Company; Library Journals, LLC
Troy Johnson - Founder/Webmaster, African American Literature Book Club
Booker T Mattison - Author/Filmaker
C.Jeffrey Wright - CEO, Urban Ministries, Inc

Click here for detail of all the panels on the stages

The 5th Annual Black Pack Party 2011! - Harlem, New York - May 25th, 2011

The Black Pack Party is an anuual celebration of publishing industry professionals held annuall during Book Expo America.

Straight Talk: Real People - Bridgehampton , NY - March 24th, 2011

Click for larger image of event posterThe Bridgehampton Child Care and Recreational Center launched Straight Talk: Real People- a series of community conversations that occur once a month at the Center. The series will continue on Thursday, March 24 at 7 pm. The guest speaker will be Mr. Troy Johnson.  

Next Mount Morris Talks!
Harlem Branch Library Community Room, 3rd floor 9 West 124 Street - Nov. 2, 2010  7PM

Harlem Art Walking Tour 2010
AALBC.com Gallery will be a stop on this wonderful tour.  We will be feature
Marcia Wilson's Dripping Ink Photography exhibition.  This is a free event

Screening of the Film "Kingergarten Shuffle" - Harlem, NY - September 23th 2010, 7:30PM
Director and Writer: Douglas Morse

Hosting an AALBC.com Brownstone Series Event

Annual Legislative Conference Author Pavillion -  Washington, DC Convention Center - September 17th 2010
Congressional Black Caucus Foundation

troy at cbcfPanelist:  Emerging Leaders Series Present:  A Brave New World: Social Networking Chronicles  - 2 p.m. 4 p.m 

Screening of the Film "Abraham's Children" by Nina Froriep - Harlem, NY - August 28th 2010, 7:30 PM
Hosting an AALBC.com Brownstone Series Event

Screening of the Film "The Guilded Six Bits" - Booker T. Mattison’s Film - Harlem, NY - July 29th 2010, 8PM
based on the short story by Zora Neale Hurston
Hosting an AALBC.com Brownstone Series Event:

National Book Club Conference - Atlanta, GA - July 30 - August 1, 2010

Harlem Book Fair - Harlem New York - July 17, 2010
Workshop Presenter

  • Using a Website to Generate Business (Workshop I)
    12:00 PM - 1:15 PM (ET) Thurgood Marshall Academy (Classroom 211)
    View Slide Show Presentation
  • How to Use Facebook to Build Your Personal and Professional Brand (Workshop II)
    1:30 PM - 2:45 PM (ET) Thurgood Marshall Academy (Classroom 211)
    View Slide Show Presentation
  • What is Twitter All About? (Workshop III)
    3:00 PM - 4:15 PM (ET) Thurgood Marshall Academy (Classroom 211)
    View Slide Show Presentation
  • Social Media Beyond Facebook and Twitter (Workshop IV)
    4:30 PM - 5:45 PM (ET) Thurgood Marshall Academy (Classroom 211)
    View Slide Show Presentation

Winbrook Pride TV Program - Pleasantville, New York - May 25th 2010
Guest: Topic Social Media 

National Black Book Festival - Houston, Texas - Saturday, May 22, 2010
Seminar: "Marketing Your Book on a Limited Budget", and it will take place Saturday afternoon, May 22 at 4:00 p.m.

Annual Black Pack Party - Harlem, NY Wednesday, May 26th, 2010Troy Johnson at BEA 2010
Host with Mosaicbooks.com & Linda Duggins

Book Expo America 2010 - Author Stage Program - Jacob Javitz Convention Center - New York, NY, May 27, 2010
Panel Moderator: Black Bestsellers in an e-Book Age

Harlem Pride 2010! - Harlem, NY Saturday, June 26th, 2010

Syracuse University - Syracuse, New York - Saturday 15, 2010
Convocation Speaker - L.C. Smith College of Engineering and Computer Science
Click here to read the speech

The Tenth National Black Writers Conference - Brooklyn, NY - March 25 to March 28, 2010
Salon Host, Panel Participant, and Sponsor

Self-Publishing Symposium at the Schomberg Center for Research in Black Culture, Harlem, NY - March 7th 2010

The 2009 African American Literary Awards - Harlem, NY - September 24, 2009
AALBC.com - Best Book Club Award Nominee

Troy Johnson at the Baltimore Book festivalBaltimore Book Festival - Baltimore, MD -  September 25, 3:30PM - 4:15PM
Panelist: Black Money-Why the Urban Genre is Remaking the Book Business

Literary Salon (main stage) After facing rejection from agents and publisher many writers in the urban general went on to self-publish their books. Their experiences changed many of the ways urban fiction are promoted, sold and distributed. Many have gone to establish successful publishing entities. What other authors can learn from the business model of selling books in chicken shacks, barbershops and out of the trunk of your car. Will it stay this way? What’s missing in their sales technique? Interesting: many of these authors go on to start their own bookstores, publishing companies. Only for urban fiction because of repeat customers? Marketing & distribution techniques.  Panelists include, Troy Johnson, AALBC.com, Ellis L. Marsalis, founder, Obie Joe Media and Tracie Howard, Random House author, 7 novels, urban marketing expert.

Troy Johnson at the National Book Club ConferenceNational Book Club Conference - Atlanta, GA - July 31 to August 2, 2009
Panelist - Discussion: What Makes Black Books Go - And Not Go

Hot Book Fun in the Summertime III (2009) - New York, NY - July 19, 2009
Event Sponsor

Harlem Book Fair - New York, NY - July 18, 2009
Author Talk Presenter - A Journal for Jordan: A Story of Love and Honor by Dana Canedy and Others

Book Expo America - African American Pavilion - New York, NY - May 30, 2009, 2 PM
Special Book Industry Award Recipient

Troy Johnson on C-Span2's Book TV3rd Annual Black Pack Party - New York, NY - May 30, 2009, 7 PM
Event Sponsor and Host

New Rochelle Public Library - Westchester, NY - June 2, 2009, 6:30p – 8:00p

Seminar Presenter: Getting the Word Out: Marketing and PR
New Rochelle Public Library
201 Pondfield Rd
Bronxville, NY 10708
(914) 632-7878

Program cost: Free to the Public

b- New York, NY - June 7, 2009, 2 to 5 PM

AALBC.com Gallery featuring Marcia Wilson’s Dripping Ink Exhibit and a reading by Cheryl Boyce-Taylor

HW Radio - internet Radio - May 8, 2009, 6:30PM
HW’s Speaks to Troy Johnson, AALBC.com

Troy Johnson at the National Black Book FestivalNational Black Book Festival - Houston, TX - May 16 & May 17, 2009
Event Sponsor and Seminar Presenter

Marketing Your Book On a Limited Budget
Moderator: Oswald Scott, Author and Attorney
Panelists: Troy Johnson, Founder, AALBC.com and Dana Pittman, Nia Promotions
Saturday, May 16 @ 4:00 p.m.

Book Club Meeting - One Spirit Book Club - March 7, 2009 - Silver Spring, MD
Discussing: No Matter What!: 9 Steps to Living the Life You Love by Lisa Nichols (watch video of event https://aalbc.com/authors/lisa_nichols.htm)

Off The Page on WBAI New York 99.5 FM - New York City - Friday March 6, 2009 at 11:35 AM

The 2009 ALA Midwinter Meeting - Denver, CO - Jan 23-28, 2009
Exhibitor: Supporting The Literary Freedom Project

The Fifth Annual Brother 2 Brother Literary Symposium - Houston, TX - November 21 - 22, 2008
Corporate Sponsor, Panelist - So you Wanna be a Writer? Ask the Authors!

 Antigua & Barbuda Literary FestivalThe Antigua & Barbuda International Literary Festival - Antigua, West Indies - November 7 - 9, 2008

WHCR 90.3 FM, New York - September 19, 2008, Time 6PM

African American Literary Awards Show - New York, NY - September 25, 2008
Advisory Board Member

Coming Back Together (CBT) IX - L.C. Smith Student NSBE and SHPE- Syracuse University - September 26, 2008
Panelist: Panel Discussion, Voices of Experience, Academics to Accomplishments

National Book Club Conference - Atlanta, GA - August 1 - 3, 2008

Harlem Book Fair - Harlem, NY - July 19, 2008
Panel Moderator: Gay And Lesbian Writers: Breaking Surface

Hot Book Fun in the Summertime II - New York, NY - July 20, 2008

Black Writers Reunion & Conference - Tampa, Florida - June 19-21, 2008

Troy Johnson WHCR RadioWHCR 90.3 FM, New York - What's in Your Hand - Radio Program with Host Ricky Young - June 15, 2008, 6AM

Book Expo America - Los Angeles Convention Center - May 29 - June 1, 2008
Exhibitor - African American Pavilion
Panelist - Subject: Children's Books
Seminar- The Real Deal on On-line Book Promotion

National Black Book Festival - Houston, Texas - May 17-18, 2008
Seminar: "Marketing Your Book on a Limited Budget", and it will take place Saturday afternoon, May 17 at 4:00 p.m.

The Ninth National Black Writers Conference - Brooklyn, NY - March 28 - 30, 2008

The 3rd Annual Self-publishing Symposium - Schomburg Center for Research in Black Culture - New York, NY - Sunday, March 9, 2008
Panelist: "The Real Deal about Book Deals!"
Video of Entire Seminar Coming Soon

Harvard Business School: 36th Annual H. Naylor Fitzhugh Conference: Panel Session 6: Authentic, Dynamic, & Real: Lessons Learned Outside of the Boardroom - Boston, MA -  February 23, 2008

DuEwa Frazier's Rhymes, Views & News Show - February 24, 2008 5:00 PM
Authors, artists, events & more!
HOT BOOKS in '08!! Interview with AALBC.com Founder, Troy Johnson


Brooklyn Technical HS Young Entrepreneur Association: Career Day, January 19, 2008

Troy Johnson presented with Outstanding Alumni AwardOutstanding Alumni Award - Award Recipient
Friday October 12, 2007 Syracuse, NY
The Outstanding Alumni Award is presented each year to Syracuse University alumni. This award offers the opportunity to honor not only the prominent achievers, but also the unsung "champions." The award can be in recognition for an individual’s outstanding service to the university, and may also include their civic achievements and career achievements. This award is presented during Homecoming Weekend held each year in the

Troy Johnson Interviewed on Winbrook Pride Arts and Entertainment TV Show
October 23, 2007

Harlem Book Fair: Panel Discussion Book Reviews -  Panelist
Saturday, July 21, 2007 Harlem, NY

Over the past five years, book coverage at dozens of newspapers has been cut back or slashed altogether, puffed up with wire copy, or generally treated as expendable. How does this impact the marketing of books targeted to the African American reader, which already suffers from paltry recognition in the mass media? Authors can purchase a review in some black book review publications. Is this an unethical abuse of reader trust or simply a necessary business tool for ad-starved publications?

PMA University Panel: Success Strategies for the African American Book Market - Instructor
Wednesday, May 30, 2007 in New York City

Troy Johnson with American Idol MandisaBookExpo America 2007, African American Pavilion - Speaker and Exhibitor
John Jacob Javits Convention Center, New York City, May 31- June 3, 2007

harlemworld Magazine Celebrates Books - Host
An exclusive celebration of literature and the hottest authors who define it. - Wednesday, March 28th at 7PM

Small Press Center’s Third Annual New York Round Table Writers - Conference - April 2007 -  Panelist (Get the Word Out: Marketing and PR)
General Society Library, 20 W. 44th St., NYC, April 14 at 9:00 am

Second Annual Self-Publishing Symposium at the Schomberg Center for Research in Black Culture - March 2007 - Panelist (Session I : Truths about Self/Independent Publishing)

…and many, many, more