Troy
JohnsonCompany: Troy Johnson
Location: New York, New York
Biography:
Troy Johnson is a
technology expert and industry
leader in marketing books on the
World Wide Web. Mr. Johnson is
the founder and webmaster of
AALBC.com, LLC (The African
American Literature Book Club).
AALBC.com was launched in 1998,
and is now the largest and most
frequently visited web site
dedicated to books by and about
people of African descent. In
addition, to his entrepreneurial
ventures, Mr. Johnson has over
20 years of corporate
experience; in roles ranging
from designing wide area
networks to managing
international projects.
Mr. Johnson has been recognized in articles that have appeared in Publishers Weekly, Essence Magazine, The New York Times, The Amsterdam News, Black Issues Book Review, Emerge Magazine, Black Enterprise and many other publications. He has also made numerous radio and television appearances including C-Span2's Book TV and The Black Family Channel's Literary Living; and in 2005 was named one of the 50 Most Powerful African Americans in Publishing by Black Issues Book Review magazine.
Johnson is a frequent panelist and public speaker. His subjects and events have included lecturing on;
Mr. Johnson has served on numerous advisory boards and committees including the The African American Literary Awards Show, The Syracuse University Alumni Association Board, Literary Freedom Project, Harlem World Magazine, The Harlem Book Fair, Black American's in Publishing and New York is Book Country.
Mr. Johnson holds a BS in Electrical Engineering from Syracuse University, an MS from Polytechnic University, and an MBA from New York University's Stern School of Business. He lives with his family, in Harlem, New York.
Availability:
Speaking Fee/Honorarium:
Contact:
Troy Johnson
AALBC.com, LLC
(866) 603-8394
Media
Interviews:
FREE
Connect with Troy Johnson & AALBC.com
Also Visit http://aalbc.com/aboutus.htm to Learn more about Troy and AALBC.com
A Few of Troy's Up Coming Events and Activities:
Host 2012 Black Pack Party - New York, NY - June 6th, 2012 - Londel's Restuarant
http://aalbc.it/bpp12Held annually at the start of BookExpo America (BEA) 2012 which will be held June 5-7, 2012 at the Javits Center in New York City
Book Expo America - New York - Thursday, June 7, 2012 from 9:30am — 10:30am
http://aalbc.it/beaauthoreventsThe REAL DEAL - Update on The African American Literary Marketplace - Moderator Vanesse J. Lloyd-Sgambati, The Literary Media and Publishing Consultant
Panelists: Marva Allen (CEO Hue-Man Bookstore & Cafe), Michael Baisden (Best Selling Author / Nationally Syndicated Radio Personality, Lynda Johnson (Co-Founder and Chair of Go On Girl! Book Club), Troy Johnson (President, AALBC.com, LLC)
AAfrican American books continue to thrive in an evolving marketplace. Urban web sites, social book clubs, special events and national radio shows are some of the marketing and promotional tools used to reach book buyers. A panel of experts will share their creative marketing tools on how to capture readers in an ebook world.
National Black Book Festival, June 8-10, 2012 - Houston, Texas
Marketing Your Book Effectively at NBBF Saturday, June 9 @ 8:00 a.m.
http://www.nationalblackbookfestival.com/seminar4.htm
The National Black Book Festival provides authors with a wonderful environment to sell their books. Yet, sales results vary based upon the author's selling techniques. Learn, from experienced marketing experts, how to get the most out of your experience at NBBF.
Moderator: Oswald Scott, Author and Attorney
Panelists: Brian Smith, Owner, Hollygrove Publishing, Troy Johnson, Founder, AALBC.com, and Dana Pittman, Nia Promotions
Bayou Soul Writers & Reader's Conference - July 5 - July 6, 2012 - New Orleans, Louisiana
http://www.bswconference.com/AALBC.com will be presented with the Carol Mackey Book Club of the Year Award
TTroy's Previous Events:
Harlem Book Fair in Newark - Newark, NJ - April 28, 2012
http://aalbc.com/tc/index.php?/topic/1363-videos-from-the-harlem-book-fair-newark-april-28-2012/Panel Moderator: The Writing Life Weaving Fact into Fiction?
Panelists: Gloria Mallette, Moody Holiday, William Fredrick Cooper
The Eleventh National Black Writers Conference - Brooklyn, NY - Thursday, March 29 - Sunday, April 1, 2012
http://www.nationalblackwritersconference.org/AALBC.com Hosted a Reading Series featuring authors Wahida Clark and K’wan
Troy was on The Role of Social Media: Black Writers Take Literature to the Web panel with Moderator: Grace Aneiza Ali with panelists: Angela Dodson, Montague Kobbe, Akoto Ofori-Atta, and Laura Pegram
The 2011 African American Literary Awards - New York, NY - Thursday, September 22, 2011
http://www.literaryawardshow.comNominee, Book Club of the YearHarlem Book Fair, New York, NY - July 23, 2011
AALBC.com, HarlemTalkRadio.com & African Voices Hosted Live Video Broadcast Online at Harlem Book Fair 2011
Troy Johnson will also be a on the Going Digital: The African American Reader in an E-Book World panel
Download complete Harlem Book Fair Program Guide.
Bayou Soul Writers & Reader's Conference, New Orleans, LA - June 30 - July 1, 2011
http://www.bswconference.com/Panel Discussion: The Importance of Developing Strong Male characters: Troy Johnson Panelists Omar Tyree and Brian W. Smith
NY Book launch for Snitch - Hue-Man Book Store & Cafe - Friday May 27, 2011
Moderator for Q&A with author Booker T. Mattison
Book Expo America (BEA 2011) - Jacob Javitz Center - New York, NY - Thursday, May 26, 2011 at Noon
http://www.bookexpoamerica.com/AFRICAN AMERICAN BOOKS IN AN E-BOOK WORLD
Moderator - Vanesse Lloyd-Sgambati - literary contributor WURD-AM, founder The Literary Media/Publishing Consulting.
Panelists:
Eric Hamilton - Executive Director, The Web Academy
Guy LeCharles Gonzalez - Director, Content & Digital Product Development Company; Library Journals, LLC
Troy Johnson - Founder/Webmaster, African American Literature Book Club
Booker T Mattison - Author/Filmaker
C.Jeffrey Wright - CEO, Urban Ministries, IncClick here for detail of all the panels on the stages
The 5th Annual Black Pack Party 2011! - Harlem, New York - May 25th, 2011
http://aalbc.com/events/black_pack_party_v.htmlThe Black Pack Party is an anuual celebration of publishing industry professionals held annuall during Book Expo America.
Straight Talk: Real People - Bridgehampton , NY - March 24th, 2011
The Bridgehampton Child Care and Recreational Center launched Straight Talk: Real People- a series of community conversations that occur once a month at the Center. The series will continue on Thursday, March 24 at 7 pm. The guest speaker will be Mr. Troy Johnson.
Next Mount Morris Talks!
Harlem Branch Library Community Room, 3rd floor 9 West 124 Street - Nov. 2, 2010 7PM
http://mmpcia.org/site/2010/10/31/mount-morris-talks-to-troy-johnson/Harlem Art Walking Tour 2010
AALBC.com Gallery will be a stop on this wonderful tour. We will be feature
Marcia Wilson's Dripping Ink Photography exhibition. This is a free eventScreening of the Film "Kingergarten Shuffle" - Harlem, NY - September 23th 2010, 7:30PM
Director and Writer: Douglas Morse
Hosting an AALBC.com Brownstone Series Event
http://aalbc.it/kinshuAnnual Legislative Conference Author Pavillion - Washington, DC Convention Center - September 17th 2010
Congressional Black Caucus Foundation
Panelist: Emerging Leaders Series Present: A Brave New World: Social Networking Chronicles - 2 p.m. 4 p.m
Screening of the Film "Abraham's Children" by Nina Froriep - Harlem, NY - August 28th 2010, 7:30 PM
Hosting an AALBC.com Brownstone Series Event
http://aalbc.com/events/abrahams_children.htmlScreening of the Film "The Guilded Six Bits" by Booker T. Mattison - Harlem, NY - July 29th 2010, 8PM
based on the short story by Zora Neale Hurston
Hosting an AALBC.com Brownstone Series Event:
http://aalbc.com/events/the_gilded_six-bits.htmlNational Book Club Conference - Atlanta, GA - July 30 - August 1, 2010
http://www.nationalbookclubconference.com/Harlem Book Fair - Harlem New York - July 17, 2010
Workshop Presenter
http://aalbc.com/events/social_media.html
- Using a Website to Generate Business (Workshop I)
12:00 PM - 1:15 PM (ET) Thurgood Marshall Academy (Classroom 211)
View Slide Show Presentation- How to Use Facebook to Build Your Personal and Professional Brand (Workshop II)
1:30 PM - 2:45 PM (ET) Thurgood Marshall Academy (Classroom 211)
View Slide Show Presentation- What is Twitter All About? (Workshop III)
3:00 PM - 4:15 PM (ET) Thurgood Marshall Academy (Classroom 211)
View Slide Show Presentation- Social Media Beyond Facebook and Twitter (Workshop IV)
4:30 PM - 5:45 PM (ET) Thurgood Marshall Academy (Classroom 211)
View Slide Show Presentation
Winbrook Pride TV Program - Pleasantville, New York - May 25th 2010
http://aalbc.com/books/troy_and_ron_talk_social_media.html
Guest: Topic Social MediaNational Black Book Festival - Houston, Texas - Saturday, May 22, 2010
http://www.nationalblackbookfestival.com
Seminar: "Marketing Your Book on a Limited Budget", and it will take place Saturday afternoon, May 22 at 4:00 p.m.Annual Black Pack Party - Harlem, NY Wednesday, May 26th, 2010
Host with Mosaicbooks.com & Linda Duggins
http://aalbc.com/events/black_pack_party_iv.htmlBook Expo America 2010 - Author Stage Program - Jacob Javitz Convention Center - New York, NY, May 27, 2010
Panel Moderator: Black Bestsellers in an e-Book Age
http://aalbc.com/events/aa_pavilion_main_stage_bea_2010.htmlHarlem Pride 2010! - Harlem, NY Saturday, June 26th, 2010
Host
http://harlempride.orgSyracuse University - Syracuse, New York - Saturday 15, 2010
Convocation Speaker - L.C. Smith College of Engineering and Computer Science
Click here to read the speechThe Tenth National Black Writers Conference - Brooklyn, NY - March 25 to March 28, 2010
http://events.aalbc.com/the_tenth_national_black_writers_conference.htm
Salon Host, Panel Participant, and SponsorSelf-Publishing Symposium at the Schomberg Center for Research in Black Culture, Harlem, NY - March 7th 2010
http://aspicomm.com/selfpublishingsymposium
PanelistThe 2009 African American Literary Awards - Harlem, NY - September 24, 2009
http://events.aalbc.com/2009aalas.htm
AALBC.com - Best Book Club Award Nominee
Baltimore Book Festival - Baltimore, MD - September 25, 3:30PM - 4:15PM
http://www.baltimorebookfestival.org/index.cfm?page=schedules&id=381
Panelist: Black Money-Why the Urban Genre is Remaking the Book BusinessLiterary Salon (main stage) After facing rejection from agents and publisher many writers in the urban general went on to self-publish their books. Their experiences changed many of the ways urban fiction are promoted, sold and distributed. Many have gone to establish successful publishing entities. What other authors can learn from the business model of selling books in chicken shacks, barbershops and out of the trunk of your car. Will it stay this way? What's missing in their sales technique? Interesting: many of these authors go on to start their own bookstores, publishing companies. Only for urban fiction because of repeat customers? Marketing & distribution techniques. Panelists include, Troy Johnson, AALBC.com, Ellis L. Marsalis, founder, Obie Joe Media and Tracie Howard, Random House author, 7 novels, urban marketing expert.
National Book Club Conference - Atlanta, GA - July 31 to August 2, 2009
Panelist - Discussion: What Makes Black Books Go - And Not Go
http://events.aalbc.com/nbcc_2009.htmHot Book Fun in the Summertime III (2009) - New York, NY - July 19, 2009
Event Sponsor
http://events.aalbc.com/hot_book_fun_3.htmHarlem Book Fair - New York, NY - July 18, 2009
Author Talk Presenter - A Journal for Jordan: A Story of Love and Honor by Dana Canedy and Others
http://events.aalbc.com/harlem_book_fair_2009.htmBook Expo America - African American Pavilion - New York, NY - May 30, 2009, 2 PM
Special Book Industry Award Recipient
http://reviews.aalbc.com/book_expo_america_recap.htm
3rd Annual Black Pack Party - New York, NY - May 30, 2009, 7 PM
http://events.aalbc.com/3rd_annual_black_pack_party.htm
Event Sponsor and HostNew Rochelle Public Library - Westchester, NY - June 2, 2009, 6:30p � 8:00p
http://events.aalbc.com/newroc_pub_lib_prof_pub_sem.htmSeminar Presenter: Getting the Word Out: Marketing and PR
New Rochelle Public Library
201 Pondfield Rd
Bronxville, NY 10708
(914) 632-7878
Program cost: Free to the Publicb- New York, NY - June 7, 2009, 2 to 5 PM
http://events.aalbc.com/2009_mosaic_spring_benefit.htmAALBC.com Gallery featuring Marcia Wilson's Dripping Ink Exhibit and a reading by Cheryl Boyce-Taylor
HostHW Radio - internet Radio - May 8, 2009, 6:30PM
http://www.blogtalkradio.com/harlemworld
HW's Speaks to Troy Johnson, AALBC.com
National Black Book Festival - Houston, TX - May 16 & May 17, 2009
http://www.nationalblackbookfestival.com
Event Sponsor and Seminar PresenterMarketing Your Book On a Limited Budget
Moderator: Oswald Scott, Author and Attorney
Panelists: Troy Johnson, Founder, AALBC.com and Dana Pittman, Nia Promotions
Saturday, May 16 @ 4:00 p.m.Book Club Meeting - One Spirit Book Club - March 7, 2009 - Silver Spring, MD
Discussing: No Matter What!: 9 Steps to Living the Life You Love by Lisa Nichols (watch video of event http://aalbc.com/authors/lisa_nichols.htm)Off The Page on WBAI New York 99.5 FM - New York City - Friday March 6, 2009 at 11:35 AM
http://aalbc.com/off_the_page.htmThe 2009 ALA Midwinter Meeting - Denver, CO - Jan 23-28, 2009
http://www.ala.org/ala/conferencesevents/upcoming/midwinter/home.cfm
Exhibitor: Supporting The Literary Freedom Project
The Fifth Annual Brother 2 Brother Literary Symposium - Houston, TX - November 21 - 22, 2008
http://www.b2bls.com
Corporate Sponsor, Panelist - So you Wanna be a Writer? Ask the Authors!
The Antigua & Barbuda International Literary Festival - Antigua, West Indies - November 7 - 9, 2008
http://www.antiguaandbarbudaliteraryfestival.com
SpeakerWHCR 90.3 FM, New York - September 19, 2008, Time 6PM
African American Literary Awards Show - New York, NY - September 25, 2008
http://www.literaryawardshow.com
Advisory Board MemberComing Back Together (CBT) IX - L.C. Smith Student NSBE and SHPE- Syracuse University - September 26, 2008
http://progdev.syr.edu/CBT/cbtwelcome.aspx
Panelist: Panel Discussion, Voices of Experience, Academics to AccomplishmentsNational Book Club Conference - Atlanta, GA - August 1 - 3, 2008
http://www.nationalbookclubconference.com/itinerary.aspx
ParticipantHarlem Book Fair - Harlem, NY - July 19, 2008
http://www.qbr.com
Panel Moderator: Gay And Lesbian Writers: Breaking SurfaceHot Book Fun in the Summertime II - New York, NY - July 20, 2008
http://events.aalbc.com/hot_book_fun_2.htm
SponsorBlack Writers Reunion & Conference - Tampa, Florida - June 19-21, 2008
http://www.blackwriters.org/
Sponsor
WHCR 90.3 FM, New York - What's in Your Hand - Radio Program with Host Ricky Young - June 15, 2008, 6AM
http://www.whcr.org/SHOW_PROFILE/whats_in_your_hand.htmlBook Expo America - Los Angeles Convention Center - May 29 - June 1, 2008
http://events.aalbc.com/bookexpo_america_2008.htm
Exhibitor - African American Pavilion
Panelist - Subject: Children's Books
Seminar- The Real Deal on On-line Book PromotionNational Black Book Festival - Houston, Texas - May 17-18, 2008
http://www.nationalblackbookfestival.com
Seminar: "Marketing Your Book on a Limited Budget", and it will take place Saturday afternoon, May 17 at 4:00 p.m.The Ninth National Black Writers Conference - Brooklyn, NY - March 28 - 30, 2008
http://events.aalbc.com/the_9th_national_black_writers_conf.htm
SponsorThe 3rd Annual Self-publishing Symposium - Schomburg Center for Research in Black Culture - New York, NY - Sunday, March 9, 2008
Panelist: "The Real Deal about Book Deals!"
http://www.aspicomm.com/selfpublishingsymposium/
Video of Entire Seminar Coming SoonHarvard Business School: 36th Annual H. Naylor Fitzhugh Conference: Panel Session 6: Authentic, Dynamic, & Real: Lessons Learned Outside of the Boardroom - Boston, MA - February 23, 2008
http://www.hbsaasu.com/custpage.cfm/frm/15007/sec_id/15007#news3292DuEwa Frazier's Rhymes, Views & News Show - February 24, 2008 5:00 PM
Authors, artists, events & more!
HOT BOOKS in '08!! Interview with AALBC.com Founder, Troy Johnson
http://www.blogtalkradio.com/DuEwaFrazierShowBrooklyn Technical HS Young Entrepreneur Association: Career Day, January 19, 2008
http://www.bths.edu
Speaker
Outstanding Alumni Award - Award Recipient
Friday October 12, 2007 Syracuse, NY
The Outstanding Alumni Award is presented each year to Syracuse University alumni. This award offers the opportunity to honor not only the prominent achievers, but also the unsung "champions." The award can be in recognition for an individual's outstanding service to the university, and may also include their civic achievements and career achievements. This award is presented during Homecoming Weekend held each year in the
http://archives.syr.edu/archives/awards/alumni.htmlTroy Johnson Interviewed on Winbrook Pride Arts and Entertainment TV Show
October 23, 2007
http://video.google.com/videoplay?docid=-2076696642808489379&hl=enHarlem Book Fair: Panel Discussion Book Reviews - Panelist
Saturday, July 21, 2007 Harlem, NY
http://www.qbr.com/page8946.asp
Over the past five years, book coverage at dozens of newspapers has been cut back or slashed altogether, puffed up with wire copy, or generally treated as expendable. How does this impact the marketing of books targeted to the African American reader, which already suffers from paltry recognition in the mass media? Authors can purchase a review in some black book review publications. Is this an unethical abuse of reader trust or simply a necessary business tool for ad-starved publications?PMA University Panel: Success Strategies for the African American Book Market - Instructor
Wednesday, May 30, 2007 in New York City
http://www.pma-online.org/pmau2007/1.cfm
BookExpo America 2007, African American Pavilion - Speaker and Exhibitor
John Jacob Javits Convention Center, New York City, May 31- June 3, 2007
http://events.aalbc.com/bookexpo_america_2007.htmharlemworld Magazine Celebrates Books - Host
An exclusive celebration of literature and the hottest authors who define it. - Wednesday, March 28th at 7PM
http://events.aalbc.com/hw_celebrates_books.htmSmall Press Center's Third Annual New York Round Table Writers - Conference - April 2007 - Panelist (Get the Word Out: Marketing and PR)
General Society Library, 20 W. 44th St., NYC, April 14 at 9:00 am
http://www.writersconferencenyc.org/Second Annual Self-Publishing Symposium at the Schomberg Center for Research in Black Culture - March 2007 - Panelist (Session I : Truths about Self/Independent Publishing)
http://events.aalbc.com/self-publishing_symposium_07.htm...and many, many, more
Related Links
Troy Johnson's Blog
http://troyjohnson.name
Troy Johnson's Facebook Profile Page
http://facebook.com/aalbc
