Loading

Harlem Book Fair
Social Media Marketing Workshops
Come to the 2010
Harlem Book Fair

Harlem Book Fair - Harlem New York - July 17, 2010 

 

Workshop Presenters: Troy Johnson & Kara Smith

Location:
Thurgood Marshall Academy
Classroom 211
214 West 135th Street – Between 7th & 8th Avenues
New York, NY 10030

Cost: Each Workshop is $10 (register on-line now or on-site)

People who register for all 4 workshops (I - IV), will receive a free copy of the Whitepaper: "How to Jumpstart Your Social Media"

 

WebsiteWebsite to Generate Business (Workshop I)
12:00 PM - 1:15 PM
Visit http://pubuworkshp1.eventbrite.com to register on-line

We will discuss the importance of having a website. Since April of 1993 when CERN announced the World Wide Web is free to use by anyone, over a quarter of a billion websites have been created (according to Netcraft Web Server Survey, December 2009). More than 76% percent of the US population has internet access. Internet penetration will continue to increase as people gain access via cell phones and other mobile technology. The importance of a website is undeniable; this workshop will discuss: What are the most important characteristic of a website; should you build your own website or pay a professional; how to you get others to find your website.

 

facebookHow to Use Facebook to Build Your Personal and Professional Brand (Workshop II)
1:30 PM - 2:45 PM
Visit http://pubuworkshp2.eventbrite.com to register on-line

With more than 400 million registered users, you’re probably very interested in learning how to take full advantage of one of the fastest growing social media resources in the world. Facebook sees us as connected not just to other people – our friends — but to myriad things all over the Web. These things could be favorite bands, book authors, restaurants, or finding a law firm, It’s a potentially powerful idea – Facebook allows users to uncover all these interests and predilections and let us share them with our friends, find joint venture partners, and build relationships with strategic alliances and potential clients.

 

twitterWhat is Twitter All About? (Workshop III)
3:00 PM - 4:15 PM
Visit http://pubuworkshp3.eventbrite.com to register on-line

The amount of interest in Twitter continues to soar. But, even with its popularity most small to mid-size businesses still haven’t figured out how best to use it. Areas of Discussion include: How to use Twitter to generate traffic to your blog and website; the importance of sharing resources with Twitter; how to Educate Your Audience; using Twitter to Add Connections; building Your Community With Twitter; how to Cultivate Collaborations.

 

Social MediaSocial Media Beyond Facebook and Twitter (Workshop IV)
4:30 PM - 5:45 PM
Visit http://pubuworkshp4.eventbrite.com to register on-line

We will discuss ways authors and small to midsize businesses can build brand recognition and generate new business by utilizing social media platforms in addition to Facebook and Twitter. Discussion will cover LinkedIn is the world’s largest professional network with over 65 million members. MySpace one of the pioneers of social networking is will be covered as well as several other important platforms including: YouTube, Digg, Flicker, Foursquare and others. Areas of discussion: How to optimize and raise the visibility of your LinkedIn profile; a description of the different types of social media platforms; understanding the Pros and Cons of various social media platforms; researching to customize your social media conversation.

QBR/The Black Book Review
Founder of The Harlem Book Fair in 1999 as a community event and forum for African American readers to discover, experience, and celebrate African American history and culture through books. 		 
Troy Johnson
President of the largest and most frequently visited web site dedicated to books by and about black people. Founded in 1997, by Troy Johnson, AALBC.com is a widely recognized source of author profiles, book recommendations, active discussion boards, writer resources, informative articles, videos, and book reviews. 		 
Kara Smith
Founder and president of Karasma Media, a Harlem based public relations boutique specializing in social media campaigns, and brand development for legal marketers and small to mid-size businesses. Karasma Media has garnered numerous speaking engagements and broadcast coverage for both Kara and her clients, including Fox 5 News, Newsweek’s Online Magazine, 10/10 Wins, The Wall Street Journal, The New York Times NY , Harlem Torch Magazine, and Black Enterprise Online.

The Social Meida Workshop are part of the Harlem Book Fair's Pubishing You-Niversity

Related Links

Press Release for Social Media Marketing Workshops
http://runt.it/social_Media

Download PDF of Entire Harlem Book Fair 2010 Program

Back to Social Media 101
Social Media Marketing Tips
http://aalbc.com/writers/social_media_marketing_tips.html