Thurgood Marshall Academy
214 West 135th Street – Between 7th & 8th Avenues
New York, NY 10030
Cost: Each Workshop is $10 (register
People who register for all 4 workshops (I - IV), will receive a free copy of the Whitepaper: "How to Jumpstart Your Social Media"
Website to Generate Business (Workshop I)
12:00 PM - 1:15 PM
Visit http://pubuworkshp1.eventbrite.com to register on-line
How to Use Facebook to Build Your Personal and Professional Brand
1:30 PM - 2:45 PM
Visit http://pubuworkshp2.eventbrite.com to register on-line
With more than 400 million registered users, you’re probably very interested in learning how to take full advantage of one of the fastest growing social media resources in the world. Facebook sees us as connected not just to other people – our friends — but to myriad things all over the Web. These things could be favorite bands, book authors, restaurants, or finding a law firm, It’s a potentially powerful idea – Facebook allows users to uncover all these interests and predilections and let us share them with our friends, find joint venture partners, and build relationships with strategic alliances and potential clients.
What is Twitter All About? (Workshop III)
3:00 PM - 4:15 PM
Visit http://pubuworkshp3.eventbrite.com to register on-line
The amount of interest in Twitter continues to soar. But, even with its popularity most small to mid-size businesses still haven’t figured out how best to use it. Areas of Discussion include: How to use Twitter to generate traffic to your blog and website; the importance of sharing resources with Twitter; how to Educate Your Audience; using Twitter to Add Connections; building Your Community With Twitter; how to Cultivate Collaborations.
Social Media Beyond Facebook and Twitter (Workshop IV)
4:30 PM - 5:45 PM
Visit http://pubuworkshp4.eventbrite.com to register on-line
We will discuss ways authors and small to midsize businesses can build brand recognition and generate new business by utilizing social media platforms in addition to Facebook and Twitter. Discussion will cover LinkedIn is the world’s largest professional network with over 65 million members. MySpace one of the pioneers of social networking is will be covered as well as several other important platforms including: YouTube, Digg, Flicker, Foursquare and others. Areas of discussion: How to optimize and raise the visibility of your LinkedIn profile; a description of the different types of social media platforms; understanding the Pros and Cons of various social media platforms; researching to customize your social media conversation.
|QBR/The Black Book Review
Founder of The Harlem Book Fair in 1999 as a community event and forum for African American readers to discover, experience, and celebrate African American history and culture through books.
President of the largest and most frequently visited web site dedicated to books by and about black people. Founded in 1997, by Troy Johnson, AALBC.com is a widely recognized source of author profiles, book recommendations, active discussion boards, writer resources, informative articles, videos, and book reviews.
Founder and president of Karasma Media, a Harlem based public relations boutique specializing in social media campaigns, and brand development for legal marketers and small to mid-size businesses. Karasma Media has garnered numerous speaking engagements and broadcast coverage for both Kara and her clients, including Fox 5 News, Newsweek’s Online Magazine, 10/10 Wins, The Wall Street Journal, The New York Times NY , Harlem Torch Magazine, and Black Enterprise Online.
The Social Meida Workshop are part of the Harlem Book Fair's Pubishing You-Niversity
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