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The four Social Media Marking Workshops slide shows presentations below were presented by Troy Johnson (President, AALBC.com) and Kara Smith (President Karasma Media), as part ot a seriers of workshops sponsored by Publishing You-niversity during the Harlem Book Fair on July 17, 2010

 

WebsiteWebsite to Generate Business

We discussed the importance of having a website. Since April of 1993 when CERN announced the World Wide Web is free to use by anyone, over a quarter of a billion websites have been created (according to Netcraft Web Server Survey, December 2009). More than 76% percent of the US population has internet access. Internet penetration will continue to increase as people gain access via cell phones and other mobile technology. The importance of a website is undeniable; this workshop will discuss: What are the most important characteristic of a website; should you build your own website or pay a professional; how to you get others to find your website.
 

 

facebookHow to Use Facebook to Build Your Personal and Professional Brand

With more than 400 million registered users, you’re probably very interested in learning how to take full advantage of one of the fastest growing social media resources in the world. Facebook sees us as connected not just to other people – our friends — but to myriad things all over the Web. These things could be favorite bands, book authors, restaurants, or finding a law firm, It’s a potentially powerful idea – Facebook allows users to uncover all these interests and predilections and let us share them with our friends, find joint venture partners, and build relationships with strategic alliances and potential clients.

 

twitterWhat is Twitter All About?

The amount of interest in Twitter continues to soar. But, even with its popularity most small to mid-size businesses still haven’t figured out how best to use it. Areas of Discussion include: How to use Twitter to generate traffic to your blog and website; the importance of sharing resources with Twitter; how to Educate Your Audience; using Twitter to Add Connections; building Your Community With Twitter; how to Cultivate Collaborations.

 

Social MediaSocial Media Beyond Facebook and Twitter

We will discuss ways authors and small to midsize businesses can build brand recognition and generate new business by utilizing social media platforms in addition to Facebook and Twitter. Discussion will cover LinkedIn is the world’s largest professional network with over 65 million members. MySpace one of the pioneers of social networking is will be covered as well as several other important platforms including: YouTube, Digg, Flicker, Foursquare and others. Areas of discussion: How to optimize and raise the visibility of your LinkedIn profile; a description of the different types of social media platforms; understanding the Pros and Cons of various social media platforms; researching to customize your social media conversation.


Troy Johnson
President of the largest and most frequently visited web site dedicated to books by and about black people. Founded in 1997, by Troy Johnson, AALBC.com is a widely recognized source of author profiles, book recommendations, active discussion boards, writer resources, informative articles, videos, and book reviews. 		 
Kara Smith
Founder and president of Karasma Media, a Harlem based public relations boutique specializing in social media campaigns, and brand development for legal marketers and small to mid-size businesses. Karasma Media has garnered numerous speaking engagements and broadcast coverage for both Kara and her clients, including Fox 5 News, Newsweek’s Online Magazine, 10/10 Wins, The Wall Street Journal, The New York Times NY , Harlem Torch Magazine, and Black Enterprise Online.

Related Links

View more presentations from AALBC.com, LLC.
http://www.slideshare.net/aalbc