In late 2011 AALBC.com launched Huria Search. Huria Search was created in reaction to the current trend in search results that favor large corporate entities and sensational content over independent websites and more serious content.
While this trend effects all independent websites, the impact on the global Black community of websites is more severe; as their content is buried too deep in traditional search results to be easily found.
Sensational and celebrity driven content has broad appeal and is typically favored by the larger corporate entities who's sole mission is to increase revenue. This degrades the overall web experience by crowding out independent voices and reducing the variety and quality of content one can find. Social Media compounds this problem by creating an "echo chamber" of pop culture minutiae.
Huria Search's goal is to help improve the internet experience for people looking for content created by independent entities. Huria Search will refocus it's efforts to support this efforts of ABLE.
Huria Search will begin accepting tax deducible donations to support our efforts before the end of the summer.