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AFRICAN-AMERICAN FILM FESTIVAL RELEASING MOVEMENT
http://affrm.com/
AaFFRM To Release Two Films Per Year
Los
Angeles, CA - Veteran industry executive Ava DuVernay has announced the
formation of the African-American Film Festival Releasing Movement (AaFFRM),
a new theatrical distribution entity powered by the nation's finest black
film festival organizations. The collective will theatrically release
quality independent African-American films through simultaneous limited
engagements in select cities.
The inaugural presenting black film organizations are Urbanworld Film
Festival with Imagenation in New York, Pan-African Film Festival in Los
Angeles, ReelBlack in Philadelphia, BronzeLens Film Festival in Atlanta and
Langston Hughes African-American Film Festival in Seattle.
"In essence, what we're doing is empowering ourselves by distributing our
own images. There are robust black film organizations all over the country.
Our goal was to organize ourselves into a releasing entity, and our mission
is to support black cinema in a very specific way � by offering a handful of
black indies a theatrical release," explained DuVernay. "We simply want to
offer African-Americans quality black films, while at the same time create a
safe haven for filmmakers of color to share their stories, their way."
The first AaFFRM release is slated for March 11, 2011 with the festival
award-winning feature, I WILL FOLLOW. Starring
Salli Richardson-Whitfield
and Omari Hardwick, with
Blair Underwood and Beverly Todd, the film is an
official selection of AFI Fest, Chicago International Film Festival,
RiverRun Film Festival and winner of Urbanworld Film Festival for Narrative
Audience Award.
Related Links
Salli Richardson-Whitfield - The "I Will Follow" Interview
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