Borders Business Plan Gets a Rewrite
It Will Reopen Web Site, Give Up Most Stores Abroad, Close Many Waldenbooks

By JEFFREY A. TRACHTENBERG
Wall Street Journal, March 22, 2007; Page B1

For six years, Borders Group Inc. has pursued a distinctly unfashionable strategy: betting big on bricks and mortar while paying little attention to the online world. But with online sales capturing an ever-increasing share of the book business, the No. 2 book retailer is reversing course.

Today, Borders announced its intention to reopen its own branded e-commerce Web site in early 2008, ending an alliance with Amazon.com Inc. that had been the core of its online strategy....  Visit The Wall Street Journal Online to read the rest of the article.