Borders Business Plan Gets a Rewrite
It Will Reopen Web Site, Give Up Most Stores Abroad, Close Many Waldenbooks
By JEFFREY A. TRACHTENBERG
Wall Street Journal, March 22, 2007; Page B1
For six years, Borders Group Inc. has pursued a distinctly unfashionable
strategy: betting big on bricks and mortar while paying little attention to the
online world. But with online sales capturing an ever-increasing share of the
book business, the No. 2 book retailer is reversing course.
Today, Borders announced its intention to reopen its own branded e-commerce Web
site in early 2008, ending an alliance with
Amazon.com
Inc. that had been the core of its online strategy....
Visit The Wall Street Journal Online to read the rest of the article.
|
|