The Book Look caught up with Judy Smith, the #1 crisis management expert in America, who inspired the hit ABC television show Scandal. Smith discusses her book, "Good Self, Bad Self". In "Good Self, Bad Self", Smith shares her methods, gleaned from years of professional experience, for smoothing over a bad situation while providing the tools to prevent similar incidents from ever happening again.
Good Self, Bad Self: Transforming Your Worst Qualities into Your
Biggest Assets
Click to Order via Amazon.com
Hardcover: 272 pages
Publisher: Free Press (April 3, 2012)
Language: English
ISBN-10: 1451649991
ISBN-13: 978-1451649994
Product Dimensions: 9.1 x 6 x 1.2 inches
They found out. It’s not working . They won’t listen. It’s all over. Now
what ?
Whether the problem is debt, infidelity, indiscretion, or merely an
embarrassing email sent to the wrong reader, we have all found ourselves in
bad situations of our own making. And whether that puts you in a delicate
position or a full-blown crisis, it can sometimes feel as if there is no way
out. Enter Judy Smith. America’s number one crisis management expert, Judy
Smith is on speed dial for some of the highest-profile celebrities,
politicians, and corporations in the world. But though her business is
helping her clients recover from widely publicized personal and professional
setbacks, her expertise is applicable to us all. In Good Self, Bad Self,
Smith shares her methods, gleaned from years of professional experience, for
smoothing over a bad situation while providing the tools to prevent similar
incidents from ever happening again.
The way to get through a personal or professional rough spot is by
understanding the traits that can lead to our wildest successes and most
painful failures. Smith has learned to identify high-risk situations that
often lead to marital, financial, professional, or personal imprudence; her
ability to anticipate potential personal disasters has allowed her to coach
people prior to, as well as in the wake of, crisis.
She has identified seven traits that are often found at the root of a
crisis. These traits can be positive and extremely useful but can cause
problems when they fall out of balance. Drawing on more than twenty years of
professional experience, Smith explains how to prevent these characteristics
from interfering with your life. They are:
Smith uses examples from high-profile cases to illustrate how celebrities, businesses, and individuals have become victims of their own bad behavior when they let one of these traits fall out of balance. Exploring the underlying factors of some very public and often unpleasant scandals, Smith shows how different situations could have been prevented by recalibrating one (or more) of those seven vital characteristics. As she shares her method of repairing the damage that these situations can cause, Smith also explains what we can all be doing in our own lives to prevent a crisis from getting started. Nobody’s perfect, and the same character traits that bring us success can lead to our downfall. It is the way each of us deals with personal character flaws that dictates whether we’re going to succeed or fail. In Good Self, Bad Self, Judy Smith distills years of experience to share the tools we all need to face our mistakes and ultimately overcome them.
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