I highly recommend using bit.ly. It has helped me a great deal managing AALBC.com.
bit.ly is a URL shortener and provides me the ability to track clicks on links, to AALBC.com’s content, placed on various platforms including this Blog, Facebook, Twitter, discussion board, eNewsletters and more.
bit.ly allows me to determine which platforms bring us the most traffic, and even helps me understand the best time of day and days of the week to send messages.
By tracking links we can also learn which type of AALBC.com content generates the most interest. Click here to learn more about bit.ly and how I use it to support AALBC.com: http://aalbc.it/trackclicks