I don't want to advertise on Troy's site like this, so I'll be vague. We started the black version of LegalZoom back in 2016. Since I'm not a lawyer and neither is my mentor/uncle who started it, we CAREFULLY crafted the disclaimer on the site to ensure we're not "practicing law without a license." We help people represent themselves in civil and criminal cases, which is your right pursuant to the Sixth Amendment and affirmed by Faretta v. California, 422 U.S. 806 (1975).
We write research and write all the briefs, and write out simple instructions as to advancing your case through the system. Like you said, some settle very quickly when the Defendants see a well-argued, pro-se petition or complaint. We wanted it to help black folks. But truth be told, most of our clients are white who have enough money to afford a paralegal, but not a lawyer. I mean, we're not going to turn down the business. And there have definitely been some "wild" lawsuits we've helped them file. Their family court stuff is even crazier. But we have/had some interesting cases with black Plaintiffs too.
We had a case very similar to this last year. Of course the details have to be confidential. But even I was surprised that a MAJOR company with a carefully-crafted terms of service paid off one of our clients just to go away. We charged them a flat rate to research and prepare their briefs, then take a small percentage of any settlement. Everyone was happy in the end. Essentially, if black folks want a shot at justice, we have to do it ourselves. That's what our little company tries to do. I mean, we've had to turn down potential black clients because they want everything free, which is unrealistic. They don't understand that we costs about 80% less than what they'd pay a lawyer. But that they have to put forth a lot of effort as well to prosecute their own cases with our help. Once we had a few white clients, they spread us via word-of-mouth. Now that little company and its revenue basically keeps all our blogs alive.