"No one wants to pay for distraction, but they will pay if it's packaged as help." (me)
How help is defined is tricky. It depends on the client/customer's wants.
If your prospective customer wants to escape their environment, then consider if you, the independent author have the skills, resources, and experience packaged in your book to help.
If your book is the solution, then show them how it can get what they want. In this case, adventure, exotic destination, and as a bonus, a mental place where they will experience something new.
If your book doesn't