This is a really interesting read http://aalbc.it/hue-man
I talks about the Hue-man Experience Bookstore, perhaps, at the time, the nation's largest Black owned independent Bookstore. The case study address the specifics of the Hue-man bookstore, including financials as well as a snap shot of the publishing industry in the early 1990's.
"I started out with a marketing plan but there were many flaws because it was based on Anglo book purchasing behavior. We were unable to anticipate th