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How Retailers Can Thrive in the Age of Amazon

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How can a retailer flourish in such a daunting environment? By providing “emotional fulfillment,” which is one of Mr. Freeman’s favorite phrases. He means the joy customers take in seeing, touching, sniffing and testing the product before they pull out the credit card. A computer can’t match that experience, Mr. Freeman insists: “We are social animals. We aren’t robots who are going to make all our purchases from robots.”

 

Read the rest of the article By Stephen Moore in the Dec. 15, 2017, Wall Street Journal

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