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Mel Hopkins

Special Sales & Guerrilla Book Distribution Ideas

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When I worked for Penguin USA and G.P. Putnam's Sons - I worked in Academic Marketing & Sales and Special Sales, respectively.   Big 5 Trade book publishing houses don't just have A Marketing department, they have several marketing and sales department for children's books, Young Authors, Back List  etc... Here's where I'l will post some ideas on ways to distribute your titles beyond bookstores and online retailers such as Amazon.  If you think of some please include them too..  Thanks to @Sharon Wilson for reaching out and remind me! 

For starters: 

  1. How about writing a grant for your favorite charity that could benefit from your book?  This way your charity can purchase your book wholesale and distribute it to the stakeholders. Not only is your book bought, it's  also distributed it too! 

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Are you collecting sales, likes or customers? 

 

One thing that soured me on selling books through  amazondotcom  and even luludotcom was both companies had information on those who purchased my books that I didn't have.   Not knowing my customers put me at a disadvantage. It meant that when I had a new book they might like I had to wait until Amazon or lulu got around to telling them.  What if I just wanted to keep in touch?  I'm a firm believer in KIT Marketing (Keep in Touch Marketing)  I also couldn't reach out to them to find out what they liked about my book...( knowing what customers like helps you to create more of it.)  \

 

All this to say; 

2. if you haven't already started, It's time to build your own mailing list. 

 

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3. Think Like an Editorial Director - and curate and create News your audience can use. 
 

Even if you have one name on your mailing list treat that one person like she represents 1,000 subscribers because she does if we can depend on exponential growth.   Sometimes good content could be related to your book's subject matter - especially if you're an expert.   Other times you may have to think beyond your book and really know what your customers need. 

 

For example,  @CDBurns  runs a website with the tagline "in-depth sneaker info.   http://arch-usa.com/  I haven't sign up for his mailing list but I do follow him and his conversation on disqus.   Chris Burns designs,and runs his shoe business but he also has his own publishing arm to the business too.   Burns is ahead of the curve.  Major Brands are now just realizing that they need a media department. 

 

I thought about him when writing this post because just yesterday,  he told me about Brooks running shoes and their partnership with Black Girls Run.   

 

I'm not a sneaker head but his information appeals to me.  This means when I think of sneakers, I remember him.   

You connecting with your audience through your expertise means they will remember you too.

 

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Academic Marketing & Sales

 

Did you know there are many associations that host about 352,300 conferences and meetings that are attended by professionals who can make purchasing decisions, such as making a wholesale purchases of your book? 


Conference exhibiting is another way to knock on a backdoor market to reach your readers.   If you’re only exhibiting your books at book conventions you’re missing out on quite a few opportunities.   Source: MARKETING YOUR BOOKS TO THE ACADEMIC COMMUNITY

 

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