Jump to content

Are Google Ads Good for Your Site?


Recommended Posts

I started think more about this subject over the last year or two as I started noticing that Google's ads have become increasingly irritating -- especially on these forums.  The ads are embed in some posts; popup as you go from one page to the next (often without clear way to close them); and the ones I hate the most, the super large images that appear at the top of the page forcing visitors to scroll to see the pages content.  These are the worse, because if you are new to the site, it makes it very confusing to know what to do next.

 

Google AdSense allows webmasters to place advertisement on their websites. Advertisements are sold, placed, and administered by Google in exchange for to payments to the website. I've been using AdSense since it was invented. Payments have range ranged from roughly $20 to $3,000 a day.

 

Google asserts that they like sites which serve quality content and that are uncluttered with advertising. However when I allow Google to serve ads on my site they tend to make my site's content look very cluttered.

 

To combat the problem of cluttering a website, visitors are increasingly using ad blockers -- which blocks ALL ads -- including the ones I sell directly. This reduces revenue, which reduces resources to produce quality content, which reduces traffic, and a death spiral ensues.

 

Of course, I could go with another ad network or sell my own advertising. Indeed I had to do that after Google's Panda update, in 2011, which reduced my website's traffic by 75% overnight. Google mortally wounded many websites with that sledgehammer approach to website ranking. Google's near monopoly power make it very hard to simply ignore their ad network. That would as foolhardy as failing to optimize one's site for Google's search engine.

 

When one company controls both the discoverability of a website AND their ad sales, the result does not server anyone, other than Google. If Google simply talked to their webmasters maybe they could help improve the quality of the WWW rather than merely extracting wealth from it.

 

I know Google owns YouTube and can bury this video and hide this post in search. I also know Google can bury my entire site in search, as they did this with their Panda update (which took 5 years to recover from). But I'm tired, and I don't believe everyone at Google wants to continue killing and hamstringing websites... but I could be naïve.

 

 

 

  • Like 1
Link to comment
Share on other sites

************************************************************************************

 

@Troy

 

 

I think it's great that you are making money with AdSense.  I have never used 

it on any of my sites, I typically monetize with affiliate product links.

 

Can you tell where the clicks are coming from, because if they aren't coming 

from the forum section, you might consider disabling it on this part of your site.  

I am getting ads for stuff I'm not even interested in and I think it might be what

is hampering more participation.

 

I wonder what displays the others are getting.

 

 

                 image.gif.b05fef28d3e6760b4f9376c41adcdba5.gif

 

************************************************************************************

 

Link to comment
Share on other sites

19 minutes ago, Delano said:

. My least favourite are the videos that make the page grind to a halt.

@DelThe pop up ones are very irritating. They do have a tiny arrow that you can click on to get rid of them "courtesy" of Google and then on my adroid phone there is another symbol at the bottom of the page that will close all of the open ad pages.   I have to go through a whole ritual almost every time i try to get to some sites.  The "vip" link  is a particularly annoying one. 

  • Like 1
Link to comment
Share on other sites


Mzuri

 

 

 and I think it might be what
is hampering more participation.

 

Either that or most people no longer have the mental capacity to engage in an intelligent conversation on a format like a message board.

With it's 200 character or less format....social media has dumbed down much of the population to the point they can do little but post a series of emojiis or unpunctuated emotionally driven phrases as responses.


 

Link to comment
Share on other sites

Join the conversation

You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...