Golden Beauty Boss: The Story of Madame Sara Spencer Washington and the Apex Empire

Cheryl Woodruff-Brooks has created the first biography of the life of Madame Sara Spencer Washington, founder of Apex News and Hair Company, once located in Atlantic City, New Jersey. In 1911, a Virginia entrepreneur moved to Atlantic City and started selling cosmetics door-to-door and styling hair in her basement, growing her business into an empire. Sara opened a manufacturing company creating hundreds of products and hired 45,000 sales agents all over the world. Madame Sara Spencer Washington also opened beauty schools in twelve states. Sara was honored at the New York World’s Trade Fair in 1939 as one of the "Most Distinguished Businesswomen." She continued to expand Apex internationally, doing business in Haiti and South Africa. Madame Washington acquired millionaire status in the 1940s, taking on roles as a civic leader, and philanthropist. Cheryl takes you through the history of Apex from its inception until its dissolution after Sara’s death in 1953, sharing details of her life as she faced discrimination while earning the respect of all races along her journey.