NOTE: New "Books That Click" insertions were permanently suspended in 2017.
Cover All the Bases
Combine your AALBC.com online promotion with the powerful African American Books That Click (AABTC) brochure.
African American Books That Click is the first and only full-color, direct-to-consumer catalog to target African American readers where they are — in places like churches, hair salons, and local neighborhoods. This quarterly catalog effectively promotes African-American authors and black-interest books at the grassroots level, unlike other book advertising vehicles on the market.
Why Advertise in African American Books That Click?
Simply put: it works. This catalog — and the way it’s distributed — is smarter and more targeted. Each catalog generates approximately 250,000 impressions (50,000 copies are printed and distributed), so you get a high return on your investment: increased book sales, greater visibility, and heightened name recognition for the author.
Our Guarantee
We offer large and small publishers, independent presses, and individual authors the opportunity to reach the African-American demographic through non-traditional channels. African American Books That Click is circulated to booksellers, major chains, popular book events, and acquisition librarians.
Distribution occurs at book industry events such as BookExpo America, and at African American festivals, including the Essence Music Festival and Black Expo.
Circulation Locations
- Hair salons & Barbershops
- African American churches
- Street vendors & Retailers
- Librarians & Prison libraries
- Historically Black Colleges (HBCUs)
- Book Clubs & Literary Agents
- Industry insiders & Movie producers
Editorial Content
We recognize that there is no one category of literature that appeals exclusively to all African-American readers. Therefore, African American Books That Click spotlights a variety of fiction and non-fiction titles to satisfy the growing African-American reading audience.
Each edition is designed to ensure prominent display opportunity and ample description of every featured selection. The books highlighted in the catalog range from street/urban novels to historical fiction, business titles, religious texts, and more.
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