Down to Business: The First 10 Steps to Entrepreneurship for Women
by Clara Villarosa
Publication Date: Sep 01, 2009
List Price: $17.00
Format: Paperback, 256 pages
Publisher: Penguin Random House
Parent Company: Bertelsmann and Pearson PLC
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A bulletproof, step-by-step plan for turning your business brainstorm into a money-making reality
At age fifty-two , after years of working her way up the corporate ladder, Clara Villarosa found herself out of a job. But she didn’t let that get her down. Instead, she put her gifts to the test and started her own business, which became one of the country’s best-known independent specialty bookstores-The Hue- Man Bookstore. Now, twenty years and two successful stores later, Clara is a highly sought-after business coach and expert in the industry.
Down to Business expands on Villarosa’s proven "First 10 Steps to Entrepreneurship for Women" to offer women everywhere a targeted plan to help them launch the small business of their dreams. This book includes advice on:
?How to develop realistic business ideas by researching the industry
?Analyzing a competitor’s marketing approach and attracting your ideal customer
? Accumulating the start-up funds you need, from recruiting investors to using loans wisely
?Scouting the ideal location
? Creating a sound business plan-and beyond-with a simple, step-by-step strategy
Packed with stories of businesswomen at all stages of the game-from a beer connoisseur-turned-brewer to an avid reader-turned-literary agent-Villarosa brings together inspiring, real-life stories with her award-winning business savvy. Encouraging and empowering, Down to Business will get you motivated to dust off your dream and get your plan into action.
- Business & Economics / Entrepreneurship
- Business & Economics / Motivational
- Business & Economics / New Business Enterprises
- Business & Economics / Women In Business
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