9 Books Published by McGraw-Hill Education on AALBC — Book Cover Collage

Since its first edition in 1947, From Slavery to Freedom: A History of African Americans has inserted the black experience squarely into American history—a narrative that previously denied black contribution or at best dismissed its importance. An ever-growing mountain of scholarship on African Americans informs the book’s discussion of several topics, from the development of metallurgy in ancient African civilizations to the story of black life in the British colonies to the emergence of social movements and activism in communities across the United States in the mid-twentieth century. This edition of From Slavery to Freedom also incorporates new historical actors, including the role of women throughout history, particularly in slavery, abolitionism, the Jim Crow era, and the civil rights/black power movement.

From Slavery to Freedom remains the most revered, respected, and honored text on the market. The preeminent history of African Americans, this best-selling text charts the journey of African Americans from their origins in Africa, through slavery in the Western Hemisphere, struggles for freedom in the West Indies, Latin America, and the United States, various migrations, and the continuing quest for racial equality. Building on John Hope Franklin’s classic work, the ninth edition has been thoroughly rewritten by the award-winning scholar Evelyn Brooks Higginbotham. It includes new chapters and updated information based on the most current scholarship. With a new narrative that brings intellectual depth and fresh insight to a rich array of topics, the text features greater coverage of ancestral Africa, African American women, differing expressions of protest, local community activism, black internationalism, civil rights and black power, as well as the election of our first African American president in 2008. The text also has a fresh new 4-color design with new charts, maps, photographs, paintings, and illustrations.

Instructors and students can now access their course content through the Connect digital learning platform by purchasing either standalone Connect access or a bundle of print and Connect access. McGraw-Hill Connect(R) is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following:

- SmartBook(R)
- an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content.
- Access to your instructor’s homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course.
- Progress dashboards that quickly show how you are performing on your assignments and tips for improvement.
- The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.

Does the thought of networking make you cringe? In this book you will find ten simple principles that will dispel your dread of networking forever and reveal a proven path to success and happiness. Imagine mastering the skills to create an extraordinary marriage, lifelong friendships, or powerful and enriching business relationships. That is what awaits you in Click: the tools to tap into the richest resource on the planet—other people—no matter how hard it’s been for you to do so in the past. In Click you will discover the Ten Truths for connecting with people: Tailor your relationships—to consciously create the perfect fit Be authentic—attract what you love and what loves you Trust first—release your real power Communicate with your heart—a new source of intelligence Love, give, serve, add value—then watch what comes back Bless them and release them—learn the lessons and move on Be open to everything—you can remake your life Make peace, not war, with words—create belief and confidence It takes teamwork to make the dream work—seek caring, creative allies Nurture your relationships—they are the core of your success A new world opens with networking. But George Fraser doesn’t stop there. He shows you how to go from networking to connecting—when you experience that heartfelt feeling of trust and exciting burst of energy with someone. And then when you each willingly add special value to each other and achieve more together than either of you could achieve alone, that’s when you’re clicking.

Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers - Specifics of licensing deals

Discusses the history and responsibilities of the Media, the gathering, writing, and presentation of news, and the future of journalism as technology changes.

This annually updated reader is a compilation of current newspaper, magazine, and journal articles on African American history.

African-American Literature is a well-rounded collection of over eighty classic and contemporary readings. Overviews, biographical profiles, post-reading discussion, and writing questions make this a highly instructive anthology for a wide range of students.

African-americans control more than $400 billion in income. But when it comes to managing money, like everyone else, they have been poorly educated in the basics. In Talking Dollars and Making Sense, noted African-American financial planner Brooke Stephens, offers prudent and sensitive advice on money mangement that will help you take control of your finances and plan more effectively for the future. Written within the social, cultural, and historical framework of the African-American experience, this book honestly examines the attitudes, beliefs and behaviors of African-Americans and their finances. Stephens handily covers the basics of wealth-building, including: Goal-setting Managing credit Home-buying Investing Insurance Tax strategies Educating children about money Talking Dollars and Making Sense goes beyond simple financial planning, discussing the specific financial dilemmas African-Americans often find themselves in. Filled with anecdotes, quotes, aphorisms, and profiles of contemporary and historical trailblazers who have had an impact on the economic life of their communities, this guide to financial freedom will help your sense of the intracacies of money management and to achieve your financial goals.

A highly praised novel from Al Young, a San Francisco area based African-American writer, that deals with the life of a highly successful professional basketball player after he retires at age 39.