Leaderboard

@Troy "... spend most of my time adding content to the site." FACTS. This is a special topic! To be clear, I'm not anti-social media, rather, pro-time management. Feeding into your website, craft and community will grow your audience for the long haul. Then, it's imperative that you're ready for the evolution and attention garnered. When you envisioned the perfect audience, what did h/s/they look like and where did they shop, dine and play? Are they into giveaways or more inclined to utilize your work for scholarly reference? Once the assessment of your target reader is complete, use that data to set-up mental real estate in their minds; this is the fun part! Are they coffee drinkers who read and sip? *Pre-pandemic approach* - $5 gift cards with a nice note from an author (sending them to your platform) would brighten the day of most. Be ready for the views! - Time Commitment = 45 mins - Budget = $25 - Subject = 5 customers --> informal author meet & greet (WOM, brand recognition) - Goal = Brand introduction to your market. Your neighbors now have an "Author" in their midst... groovy AND lends credibility. - Assess = Review platform analytics to gauge success... Set-up an email capture and constantly quality improve your process. Are they the group of ladies who sip and chat? *Bonus pandemic strategy - Zero F2F interaction* - Gift a copy of your work to a professional book club for the sophisticated ladies. - Time Commitment = 30 mins - Budget = $0 --> always have a few promos on hand. Otherwise $7 postage/handling. - Subject = 1 base --> WOM w/i the (target) community of people who ENJOY leisurely reading - Goal = Brand introduction to your market while building loyalty - Assess = Review platform analytics to gauge success. Always follow up with a handwritten note... they will remember you, and most people appreciate kindness. I could go on... However, "Guest Who?!" isn't going to write itself. Social media, in my humble opinion, is more or less, a branch on your growth tree. Focus on watering, nurturing and strengthening the roots. Then, branch out. Pun! Stay safe.