I think many authors especially those moving from the foray of academic into popular markets don't understand the promise and power of such marketing. Most don't recognize the potential of online sales like Amazon and AALBC as a tool to push their work into the realm of new audiences and buyers. Show the numbers and tell some success stories so that folks care realize these opportunities. 7-8% is eyeopening.
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in Black Literature
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I think many authors especially those moving from the foray of academic into popular markets don't understand the promise and power of such marketing. Most don't recognize the potential of online sales like Amazon and AALBC as a tool to push their work into the realm of new audiences and buyers. Show the numbers and tell some success stories so that folks care realize these opportunities. 7-8% is eyeopening.