Click for a larger image of Franchise: The Golden Arches in Black America

Franchise: The Golden Arches in Black America
by Marcia Chatelain

    Publication Date:
    List Price: $28.95
    Format: Hardcover, 336 pages
    Classification: Nonfiction
    ISBN13: 9781631493942
    Imprint: Liveright Publishing Corporation
    Publisher: Liveright Publishing Corporation
    Parent Company: Liveright Publishing Corporation
    Borrow from Library

    Book Description:

    New York Times, "Times Critics Top Books of 2020": "Smart and capacious history…. A cautionary tale about relying on the private sector to provide what the public needs." - Jennifer Szalai, New York Times

    From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America.

    Franchise is a stunning story of post-1960s urban black America, a tale of triumph and good intentions, but also of tragic consequences for race relations, poverty, and dietary health. Marcia Chatelain has done superb research and writes as a great storyteller. This is an important book, showing that civil rights successes led to burgers under black ownership as much as ballots for social change. Chatelain makes us see black capitalism in all its mixed blessings.—David W. Blight, Yale University, and author of the Pulitzer Prize-winning Frederick Douglass: Prophet of Freedom



    book cover Franchise: The Golden Arches in Black America by Marcia ChatelainMore books like Franchise: The Golden Arches in Black America may be found by selecting the categories below: