Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales
by Dana Kaye
Throughout her career, Dana Kaye has helped authors raise their profiles. As the head of her own independent PR firm, Kaye Publicity, Dana Kaye has worked to get books into the hands of as many readers as possible. She has been a driving force behind numerous bestselling authors across all genres, from thriller authors like Gregg Hurwitz and Jamie Freveletti to children’s authors like Liz Climo and Claudia Gray, and now she brings her insights to you.
The publishing industry is changing rapidly. From the rise of ebooks, to the impact of online retail sales through companies like Amazon, to the wide acceptance of self-publishing as a natural path countless authors are writing books and then wondering what to do with them. If they decide to bring their book to market themselves, how do they ensure they will reach audiences without a marketing or publicity department, and without the budgets and outreach that publishers have? If a house has acquired the rights and promises to publish, how does that writer supplement the work of those publicity managers and develop a direct relationship with everyone from the media to potential fans?
Kaye walks her readers through all of their options, taking the anxiety out of the pitching process and teaching authors how to be their own best promoters. Sharp, intuitive, and user-friendly, Dana Kaye’s guide is a must-have for anyone looking to get their book into the hands of legions of readers.