4 Books Published by Koehler Books on AALBC — Book Cover Collage

This companion piece to the Pocket Guide to Publishing—read by over 50,000 writers—helps authors sort out their marketing program before and after publication, and answers questions they have about marketing their book.

What marketing work must you the author do to succeed, and how do you work with the publisher to promote the book? How do you determine which social media is the best fit for you? How do you get endorsements and reviews from people you don’t know? Is it better to hold book events and signings at a brick and mortar bookstore or should you manage it elsewhere? What is a blog tour? Should you do an Ebook campaign on your publication date or wait until later?

These questions and many more are answered in this pocket guide to book marketing.

Publisher John Koehler and executive editor Joe Coccaro share 100 golden nuggets of wisdom that help answer the many reoccurring questions that authors have.

How collaborative should the process be with a publisher? What is a decent royalty percentage? How is the price of your book determined? Do you need to have an attorney look at a contract before you sign? What’s the difference between line and copy editing? How much and what kind of marketing should an author expect to do?

These questions and many more are answered in this pocket guide to publishing.

When American Gary Stevens decides to explore the immaculate tourism haven of Dubai in the Middle East, he finds much more than he bargained for. Plans for a peaceful and harmless visit to the exotic land of seven-star hotels, international culture, food and shopping, quickly change when Gary attracts the attention of a beautiful, rebellious and enticing Muslim woman. Gary stumbles into a violent labor revolt triggered by the death of a poor immigrant construction worker, who falls from one of Dubai’s hundreds of fast-developing buildings.

The exploitation of thousands of disposable immigrant laborers emboldens an Egyptian revolutionary to seek vengeance for the greed and inhumane practices of Dubai’s business elite Arab Emirates. Meanwhile, the outspoken wife of Dubai’s youngest and most successful business leaders inspires an insurgence of young Muslim women—-they seek empowerment, education and the freedom to pursue true love and romance.

Gary becomes entangled in the uprising when the radicals take hundreds of international tourists hostage at the same hotel where Gary is staying. To make matters worse, these zealots include the older brother of the beautiful Muslim woman who has fallen for Gary.

With nonstop action and cultural intrigue, Welcome to Dubai is the first full book in The Traveler series created by New York Times bestselling author Omar Tyree. Gary Stevens was introduced by Tyree in the e-book prequel, No Turning Back, in January 2013.

From the widow and collaborator of Alex Haley, award-winning author of Roots, comes a new American epic from the Civil War. The Treason of Mary Louvestre is based on the true story of a seamstress slave from the Confederate town of Norfolk, Virginia. When her owner gets involved with modifications to the ironclad CSS Virginia, Mary copies the plans and sets out to commit treason against the South. Facing certain death as a spy if caught, she treks two hundred miles during the bitter winter of 1862 to reach the office of Union Secretary of the Navy Gideon Welles, where she hands over the plans. Mary’s act of bravery is ably told by Haley, using a rich narrative and characters drawn from that pinnacle era of American history. First there was Roots, now there is The Treason of Mary Louvestre.