I wrote this quote a while back, "Sensational is not information, but it wins in the battle of eyes and views. Sensational is a business now although it fails to empower or inform. Yogurt sells; no need to be sensational." For a long time I tried to decipher this. I thought it was just random thought until I began to realize that this is exactly what Cynique is saying and it is what we are talking about here. Black people live for sensational presentations. You can sell us through the promotion of the outlandish. However it is the subtle approach that has lasting power and White folks have mastered the art of accepting dry information. They realize that it's not the loudest or "sensational" that informs or empowers. While they allow Fox to cater to the impoverished base of the Republican party, they maintain print magazines like Money and Inc while we can barely keep in circulation any magazine that does not focus on celebrity or sensational news. Black people simply don't know or want to know how to empower themselves. They want to make money, but without spending the time to build community. Unfortunately for those of us who have crossed the threshold of time, our message is lost and caught in a volley between like-minded people. The ball is rarely hit to those who utilize the web at a rate where they could shift the balance of power that would generate the views and clicks needed to operate a literary website.