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CDBurns

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CDBurns last won the day on October 13 2016

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About CDBurns

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    Veteran Member

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  • Website URL
    http://www.cbpublish.com

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    Male
  • Location
    Memphis
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    ARCH www.arch-usa.com
    CBP www.cbpublish.com

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  1. I'm popping up again, lol. I recently added the RSS Feed from the network sites to each homepage of the sites. That is the closest thing to a webring I've found. It also diminishes writing posts for more than one site. Authors are all content to remain on Facebook and IG basically screwing themselves out of any potential additional revenue via affiliates and ads. It's so unfortunate. With the sneaker site it has turned into my writing site. My books have never really taken off, but as of late I've been interviewed several times about diversity in footwear because of posts I've written on the site. I've basically become a writer because of blogging, when I was a novelist without any readers. My work is being read more than ever which is the most important statement I could ever make. If writers are creating their own content on a consistent basis, they are going to have travel everywhere and go to every event to build an audience. If they simply woke up each morning and updated their own sites they would improve search and opportunities. Sorry I've been missing, but there have been some incredible things taking shape because of the posts on the site and I've been completely focused on building that momentum. I hope everyone is well!!!!
  2. I completely understand. If I had to write code for the site I would lose my mind. I'm sure you're using php which is quicker and easier, but still the idea of updating so many pages would prevent any progress, but you said you've made it an easier process so I can't wait to see what happens when you can focus on creating content. As you know the more there is the greater the search results. Which is all that matters now since people no longer browse the web and discover new sites. You are relying solely on converting people who discover your content via search. On the shoes vs books, there isn't even a competition. Kicks by a thousand miles. I wouldn't hesitate to say guys have a minimum of 10 pair of kicks and maybe half a hardback. They may have some paperbacks, lol. I make it point to prominently display books in all of my videos. I used to have my whiteboard covering my office book shelf now it's in every video. I think it's important people see that stuff. Let me know if I can do anything in my daily updates.
  3. Troy you already have this platform, but people would have to be willing to submit articles to you. Which is probably the hardest thing for people to do if they don't think you will give them Huffpost type publicity (which we all know isn't really publicity). Since people won't submit, you have to take it upon yourself, as always, to aggregate the data. In other words begin compiling the videos you find on your site with short posts and links back to those people. Then when you share it out to social (which honestly doesn't really drive traffic but people think it does) then tag those people. They may not reciprocate, but they will share it because it's their stuff. I subscribed to The Tea on YT already. As far as sharing the process that's hard. It's an ongoing thing. The most critical thing has been catering to what people want to read, while also creating the articles that people need to read. I know that I'm a sneaker elitist. I like discussing things from a business perspective, but sneaker culture really doesn't care about that. They want to know how to tell if their shoe is a real shoe. I decided to do a video for every shoe I carry (not every size, style). That has generated more traffic than I have with really poignant articles. However, the really in depth posts have garnered me an appearance on Marketplace Morning Edition and in prominent investment sites and on various news sites like Portland Business Journal. There has to be a fair mix. Most important there has to be time. I've lost everything taking the year off from selling (not self imposed, I closed my Amazon store cold turkey and lost half a million) and that year off allowed me to build the network. I knew years ago that my time had to be invested in my own platform, but doing so isolates me which is miss so much here. It's a sacrifice and it's difficult, but in the last year or so, sneaker blogs and networks have pulled in over 100 million in investments... yep sneaker blogs. I gotta hit that magic number of 1 million visits a month and I can get some of that action. I think ultimately you would have to take over design of the sites. I do all of the updates and layouts of WP for all of the network. When there is an issue I fix it. I have taken on that responsibility but my partners are willing to let me in their dashboards... I have to wonder if that can happen in the book world.
  4. Now I have to be clear in stating that it's the network that's garnered that growth which is still considerable. The funny thing is the primary site that has grown considerably in the network (Housakicks) when I first started working with him he was barely getting 1000 visits per month and he has since crushed my totals at 300K+ per month. My site suffered from my stupidity. I accidentally deleted it and it killed my sitemap and indexing with Google. I finally updated my sitemap and my traffic has started growing again but I'm only up to about 25000 visits per month. The other two sites are about the same. It's taken almost two years to grow the network, but long form content is actually making a big come back. I don't have a video because it hasn't been a straightforward process. It's primarily content. That's it. Combined we write between 20-40 articles per week as a unit. Creating the network has been vital. I could definitely do the same thing with Troy if I worked on CBP enough and you Mel, but the AHN takes up so much of my time and it's the money maker so I stay in that space.
  5. I haven't been logging in as much because I've expanded my network of websites to 4 sneaker and sports based websites. You are exactly right Mel. We have given away our power by living our lives via social media. Having your own site and building old school webrings is the way to go. I've done this with AHN and now my site and network in the course of a year and a half have grown from around 3000 visits a month to 400,000 visits a month. The sites generate income and sales and when we hit 1 million visits a month we will be in the rare air of sneaker sites that generate considerable interest. Several sneaker sites have gained investors with amounts ranging from 2 million to 50 Million dollars. As long form content becomes more important those with their own platforms are the people who will benefit. Social and search continues to change requiring paid engagement. It's not the way to build a long term business. 3rd party should be used in support of, not primarily.
  6. I'm willing to close my Kindle account and remove my books from Amazon Createspace and publish with you Troy. Just tell me what to do. (I need to remember to log in more often.)
  7. Troy I am going to make your account on CBP an admin account and whenever you want to write on the site you can. I'm so deep into sneakers I don't follow up enough here but at least using CBP will allow you to share articles and content and create more backlinks. It's a WP site so I know it will be easy to navigate. Let me know if this is cool? In regard to boycotting Amazon, it was an unrealistic approach that I admire, but ultimately people have paid for Amazon Prime and they aren't going to stop using the platform just as much as we aren't going to stop using Amazon Associates for affiliate revenue. The best thing to do is to promote "buy and browse black".
  8. CDBurns

    Strategies

    There has to be an active "remind the bloggers" part of this as well. Most info is found via search. I very rarely update CBP, but I will add info that is important and what happens is it gets indexed and searched. It shows up and is there for as long as the site is active. If someone writes me or tags me I will always add updates to CBP. I need a reminder because I'm off on my own war against Amazon right now in the sportswear biz, so I forget.
  9. Yep, Direct To Consumer. Because I cover shoes so much I have a grasp on that, but the information from there goes across categories. Nike delivered information that customers in the apps spend 3X as much as those browsing so the brand has every incentive to get as many people utilizing the app as possible. This is the same with all apps. The interesting thing that you wrote above is that the price isn't posted and you need prime. People rely so heavily on Amazon (and this speaks to your point) Amazon's push of Alexa translates into more search via voice. When people search and order via voice Amazon actually charges more on the transaction than they do if a person actually utilizes traditional search and shop options. Amazon is an amazing business study, but the most amazing study is the laziness of the American consumer who no longer wants to browse, or look for the best deal. In sneaker terms, which doesn't apply to books because Amazon is using a different strategy of taking on incredible losses to control the book atmosphere, Amazon dupes the customer. http://arch-usa.com/sports-shoes-on-amazon-are-not-cheap-a-case-for-browsing-before-buying/ It's impossible to boycott Amazon because they have so much capital available, books have become a loss leader for the company. All of that extra capital means that they can get an Alexa in every home in Kindles and they can ultimately move to a point where they no longer require a ONE click order, you can order via voice which is being touted as the next big search method in commerce. Black people still use cash when shopping and could save brick and mortar or Black owned bookstores, but they are so content to sit on Facebook and give away their power, that the few people you pull away will return because even my wife has an Amazon Prime account even after the amount of money I lost building my business on the platform... smh. Cheap trumps Building communities.
  10. This is happening with every company as they all attempt to control their DTC connection. Every company is creating apps that require sign up to gain benefits. Nike calls it the Consumer Direct Offense.
  11. LOL!!!!! I gotta make sure I'm checking in more. I didn't even realize you shared this Troy. Thanks as always. Mel, stop being goofy, lol. I was actually in my feelings about it. The Jelly Beans are flavored like Krispy Kreme donuts.
  12. In order, I like 1, 3. 6. 4, 2, and 5 I'm partial to blue and simplicity is elegant. 1 has a bold, standout element in the black BESTSELLER wording. 3 calls attention to AALBC and is very clean. 6 has that banner across it, which makes it seem more official. I hope this helps.
  13. @Mel Hopkins LinkedIn allows you to search for a specific company and send a message to that person. There isn't any political banter and if your profile is solid, people will connect to you. It's a great place to seek employment and because of that it is the most efficient form of social media next to blogging. Twitter actually comes in second for me because of the same ability to tag, retweet and connect to a person you are looking to align yourself with. With all of that said, the biggest driver of traffic to my website is search. Our job is to literally create so much content that Google includes our content in their search listings. Even with over 3000 social media followers combined I only get about 4% of my overall traffic from social. The majority of my traffic, which has seen a +600% increase since October 2016, is from direct links and search. AALBC is almost = in directing traffic to my sneaker website as both Twitter and Facebook.
  14. I'm adding this to the site asap. It's a great tool for authors who don't want to maintain their presence and hosting.
  15. You know it's funny. We have to use Amazon Affiliates and Amazon services because the consumer simply isn't willing to take 1-3 extra steps to find us. It's frustrating, but at least I'm really seeing the benefits of backing off of social media and working on the sight. Traffic is up considerably and growing month over month. It reminds me that in the end search still rules the day, but you knew that already. I will update you when I make a decision. Right now I'm driving the Lyft and working on the site. That's a big change over the last few years of big money. Everyday I consider opening the Amazon store back up. I haven't done it and I really am working hard to make something happen that replaces at least a fraction of the income from that channel. if I can just get 5% of the money I made there it would help. As always I will pop in and keep you posted.
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