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"Contagious" - A Nipsey recommendation

Guest Splat 154
Guest Splat 154
in Black Literature

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One of the books Nipsey recommended before he died was Contagious by Jonah Berger. Jonah Berger is a marketing professor at the world renowned Wharton School of Business at the University of Pennsylvania. In this book, Bergers lays out six factors that make products, trends, things in general go viral. This is a great read for trying to market your own ideas or product that you came up with during this time of quarantine or just trying to get something off the ground. The tactics Berger highlights are for people with low, or even zero, marketing budgets as well. Here I give a short rundown of the six concepts and some insight into our psychological process. https://www.splat154.com/read-collection/but-why-are-certain-things-popular-contagious-by-jonah-berger-grant-hiskes

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