Troy Johnson’s Event Appearances

Troy Johnson

Troy D. Johnson is the President, founder, and webmaster of AALBC.com. Started in October 1997, AALBC.com is the oldest, largest, and most frequently visited website dedicated to books by or about people of African descent.

Since founding AALBC, Troy has delivered keynotes, lectures, and panel discussions across the country on Black literature, independent publishing, search optimization, and digital community building.

To invite Troy to speak at your conference, university, or literary festival, contact troy@aalbc.com.

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Upcoming Events

People of Publishing Conference

September 30, 2026 | Fashion Institute of Technology, 218 West 28th Street, New York, NY
Panelist

Behind the Bestsellers ListsA provocative and insider discussion of how bestseller lists are compiled, what authors can do to improve their chance of landing on a list, what they signal, and where their influence begins and ends.

Previous Appearances

National Book Club Conference

July 31, 2026 | Atlanta Westin Buckhead, Atlanta, Georgia
Panelist

The State of the Black Bookstore

Black Pack Party

July 24, 2026 | StudioBE, 2941 Royal St, New Orleans, LA 70117
Cohost

The Black Pack Party will be held during Black Lit Weekend 2026, Friday, July 24.

IBPA Publishing University

May 16, 2026 | Portland, OR
Speaker

Equity Innovations in Publishing (Yes, Even Now) Saturday May 16, 2026 1:40pm - 2:40pm PDT Hyatt Regency - Willamette 5 (2nd floor)

Black Don’t Crack … Book Spines Meeting

April 26, 2026 | Virtual via Zoom
Participant
Our book club meeting is open to all. We will be discussing The Violin Conspiracyby Brendan Slocumb

Black Don’t Crack … Book Spines Meeting

March 29, 2026 | Virtual via Zoom
Participant
Our book club meeting is open to all. We will be discussing Sky Full of Elephants by Cebo Campbell

Rescuing History Authors Tour

March 4, 2026 | Ersula’s History Shop – Tampa, FL
Bookseller
Authors, historians, and community storytellers—visit legacy sites, sharing stories behind their books, and being part of a movement to preserve our history.

Rescuing History Authors Tour

March 3, 2026 | Florida A&M University – Tallahassee, FL
Bookseller
Authors, historians, and community storytellers—visit legacy sites, sharing stories behind their books, and being part of a movement to preserve our history.

Rescuing History Authors Tour

March 2, 2026 | The Legacy Museum – Montgomery Alabama
Bookseller
Authors, historians, and community storytellers—visit legacy sites, sharing stories behind their books, and being part of a movement to preserve our history.

Rescuing History Authors Tour

March 1, 2026 | Woodruff Library – Clark Atlanta University (Atlanta, GA)
Bookseller
Authors, historians, and community storytellers—visit legacy sites, sharing stories behind their books, and being part of a movement to preserve our history.

Rescuing History Authors Tour

February 28, 2026 | Stonecrest Community – Summerfield, FL
Bookseller
Authors, historians, and community storytellers—visit legacy sites, sharing stories behind their books, and being part of a movement to preserve our history.

Black Don’t Crack … Book Spines Meeting

February 26, 2026 | Virtual via Zoom
Participant
Our book club meeting is open to all. We will be discussing Black AF History: The Un-Whitewashed Story of America by Michael Harriot

Black Pack Party

February 23, 2026 | Pittsburgh, PA
Co-host
The Black Pack Party is a gathering of professionals across the Black book ecosystem and has been revived and revamped by the National Association of Black Booksellers (NAB2).

BISAC Codes 101: Workshopping Your Book's Best Codes for Discoverability

February 17, 2026 | Virtual
Panelist
Presented by publisher members of the IBPA DEI Committee and BISG, this webinar will cover what BISAC codes are, how they help books be discovered both in stores and online, and best practices for choosing the codes to help your books be discovered.

F.R.E.S.H. Book Festival

January 29, 2026 | Daytona Beach, Florida
Presenter
Troy will present information about the BLK Bestsellers List and the National Association of Black Bookstores.

Black Don’t Crack … Book Spines Meeting

January 25, 2026 | Virtual via Zoom
Participant
Our book club meeting is open to all. We will be discussing People Person by Candice Carty-Williams.

WSJ’s Future of Everything Festival

May 18, 2022 | New York, NY
Panelist
The Future of Book Publishing: Publishing experts discuss where the industry goes next, from the role of data to the future of physical shops in an e-commerce age.

Literary Festival of Charlotte

October 1, 2020 | Charlotte, NC
Presenter

Black Authors & Readers Rock Weekend

October 4, 2019 | Oxon Hill, MD
Panelist
Topic: "The State of AA Books"

South Florida Book Festival

July 20, 2019 | Fort Lauderdale, FL
Attendee

South Florida Book Festival

July 19, 2019 | Fort Lauderdale, FL
Attendee

Austin African American Book Festival

June 21, 2019 | Austin, Texas
Presenter

Rainbow Bookclub VI

June 1, 2019 | St. Thomas, USVI
Invited Guest

Texas Book Festival

October 28, 2018 | Austin, Texas
Attendee

National Black Book Festival

October 27, 2018 | Houston, Texas
Attendee

Sankofa Bookstore, Walter Mosley Book Launch

October 3, 2018 | Washington, DC
Invited Guest

Mississippi Book Festival

August 18, 2018 | Jackson, MS
Attendee

National Book Club Conference

August 3, 2018 | Buckhead, GA
Attendee
Sacramento Black Book Fair

Sacramento Black Book Fair

June 2, 2018
Speaker
The #readingblack Movement Presentation

National Library Week Book Banquet

April 11, 2018 | Queens, NY
Speaker
In conversation with Javaka Steptoe and Ina Yalof.
FreeThinkers Appearance

FreeThinkers Appearance

January 5, 2018 | Sarasota, FL
Speaker
2017 AAMBC Awards

2017 AAMBC Awards

June 10, 2017 | Atlanta, GA
Honoree
Sacramento Black Book Fair

Sacramento Black Book Fair

June 2, 2017 | Sacramento, CA
Speaker
Presentation: “The Impact of Amazon, Google, and Facebook on the Black Book Ecosystem”

Book Expo America

May 12, 2016 | Chicago, IL
Panel Moderator
In Search of A Book Buyer - African American Women Top The List
9th National Conference of African American Librarians

9th National Conference of African American Librarians

August 5, 2015 | St. Louis, MO
Keynote Speaker

In Search of Diverse Book Buyers Panel

May 28, 2015 | New York, NY
Panelist
Twelfth National Black Writers Conference

Twelfth National Black Writers Conference

March 27, 2014 | New York, NY
Panelist
Panel: The State of Publishing: A 2014 Odyssey
15th Annual Harlem Book Fair

15th Annual Harlem Book Fair

July 20, 2013
Co-Host
Co-hosted "unpanel" conversation: Technology’s Impact On Black Writers.

8th Annual African American Literary Award Show

September 27, 2012 | Harlem, NY
Honoree
Troy was presented with the Literary Trailblazers Award.
Bayou Soul Writers & Reader’s Conference

Bayou Soul Writers & Reader’s Conference

July 5, 2012 | New Orleans, LA
Award Recipient
AALBC.com was presented with the Carol Mackey Book Club of the Year Award.
National Black Book Festival

National Black Book Festival

June 8, 2012 | Houston, Texas
Panelist
Panelist: Marketing Your Book Effectively
Harlem Book Fair

Harlem Book Fair

July 23, 2011 | New York, NY
Host/Panelist
AALBC.com & African Voices hosted a live video broadcast. Troy was also on the panel Going Digital: The African American Reader in an E-Book World.
Book Expo America (BEA 2011)

Book Expo America (BEA 2011)

May 26, 2011 | New York, NY
Panelist
Panelist: African American Books in an E-Book World.
Straight Talk: Real People

Straight Talk: Real People

March 24, 2011 | Bridgehampton, NY
Guest Speaker
Guest Speaker at the Bridgehampton Child Care and Recreational Center.
Annual Legislative Conference Author Pavilion

Annual Legislative Conference Author Pavilion

September 17, 2010 | Washington, DC
Panelist
Panelist: Emerging Leaders Series: A Brave New World - Social Networking Chronicles.
Harlem Book Fair

Harlem Book Fair

July 17, 2010 | Harlem, NY
Workshop Presenter
Social Media Series (Website, Facebook, Twitter, and Beyond). View presentation details.
4th Annual Black Pack Party

4th Annual Black Pack Party

May 26, 2010 | Harlem, NY
Host
Host with Mosaicbooks.com & Linda Duggins.
Syracuse University Convocation

Syracuse University Convocation

May 15, 2010 | Syracuse, NY
Convocation Speaker
Speaker at L.C. Smith College of Engineering and Computer Science. Read the speech.
Baltimore Book Festival

Baltimore Book Festival

September 25, 2009 | Baltimore, MD
Panelist
Panelist: Black Money - Why the Urban Genre is Remaking the Book Business.
3rd Annual Black Pack Party

3rd Annual Black Pack Party

May 30, 2009 | New York, NY
Host
Event Sponsor and Host. Featured on C-SPAN2's Book TV.
Book Expo America

Book Expo America

May 30, 2009 | New York, NY
Award Recipient
African American Pavilion Special Book Industry Award Recipient.
Antigua & Barbuda International Literary Festival

Antigua & Barbuda International Literary Festival

November 7, 2008 | Antigua, West Indies
Speaker
Book Expo America

Book Expo America

May 29, 2008 | Los Angeles, CA
Exhibitor/Panelist
Seminar: The Real Deal on On-line Book Promotion.
Harvard Business School

Harvard Business School

February 23, 2008 | Boston, MA
Panelist
Panelist: Authentic, Dynamic, & Real: Lessons Learned Outside of the Boardroom.
Syracuse University Outstanding Alumni Award

Syracuse University Outstanding Alumni Award

October 12, 2007 | Syracuse, NY
Award Recipient
Award Recipient during Homecoming Weekend.
Book Expo America 2007

Book Expo America 2007

May 31, 2007 | New York, NY
Speaker/Exhibitor
Speaker and Exhibitor at the African American Pavilion.

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