About AALBC.com (African American Literature Book Club)

Also Check out our Frequently Asked Questions

Note: (September 18, 2018) As I complete the final stages of our latest upgrade, excuse any “old” looking pages you see, I’ll get to them soon. Please forward any suggestions, comments, or problems you find to me at troy@aalbc.com.

AALBC.com is the oldest, largest, and most frequently visited web site dedicated to books by, or about, people of African descent. Started in 1997, AALBC.com is a widely recognized source of information about Black authors.

Download a PDF Version of Our Marketing Kit

Mission & Goals

  • Promote literature and literary nonfiction from all over the world to readers of all backgrounds
  • Satisfy readers’ book buying needs
  • Serve as a resource and platform for aspiring and established writers
  • Provide a variety of book production services including book printing and manuscript editing
  • Provide a forum for the exchange of opinions on Black literature and culture (aalbc.com/tc)
  • Foster an appreciation for reading and literacy
  • Assess and report on the reading habits of African Americans
  • Advocate for web equality and independence


  • Advertising & Author Promotion
    AALBC.com offers multifaceted opportunities for advertising on our website and eNewsletter which includes free social media promotion.  We deliver content up to 200,000 visitors each month. Advertisements can be displayed to our visitors in a variety of formats including, many of the standard banner ad sizes, our unique very large book covers, video, and a very sophisticated ads formats.  Leverage our unique position to reach our large, targeted audience.

    We also collaborate with several important media properties that serve to extend our reach.

    Small budget? No problem. AALBC.com offers a range of services with price points to meet every budget and maximize exposure per dollar spent. Learn more about advertising on AALBC.com.

  • Book Sales
    We sell a lot of books. Since 1997 more than 10,000 unique titles were sold—the majority were written by authors of African-descent. We sell books directly, through affiliate programs, and can link anywhere a book can be sold—including other indie book sellers.

  • Book Reviews
    Our highly desired book reviews offer candid critiques of both fiction and nonfiction booksLearn how to have your book reviewed by AALBC.com.

  • Film Reviews
    Check out our film reviews and news on films from independent filmmakers and the major studios.

  • Manuscript Editing
    Edit 1st Manuscript Editing Services (www.edit1st.com) : We provide a full range of editing services, including, proofreading, copy-editing, developmental editing and more.

  • Speaking
    As the founder and webmaster of AALBC.com, Troy Johnson is a public speaker in demand. He holds a degree in electrical engineering from Syracuse University, a MS in Information Systems Engineering from Polytechnic University, and an MBA from New York University's Stern School of Business. He has also completed Stanford University's Publishing on the Web Course. Troy speaks on a wide variety of topics including the Black publishing industry, independence on the web and Internet marketing (including SEO and social media). Click here to see a list a upcoming events.

  • One-On-One Internet Consulting
    The array of new and rapidly changing applications, websites, social media, and tools that comprise the modern Internet can be overwhelming.  Building and managing websites since 1996, Troy Johnson, is uniquely qualified to help you establish or better manage your online presence. 

Website Information

Discussion Boards

Download AALBC.com Flyers and Promotional Material

Book Club Archive (Our Book Club Was Active from July 1998 until December 2010)

Information on Troy Johnson, AALBC.com’s Founder and Webmaster

AALBC.com is Social*

email    facebook   Twitter   Pinterest    Redit    linkedin   vimeo   youtube   Klout      tumblr

*Well sort of, AALBC.com has decided to focus less on social media and more on the rest of web. As a content provider, we recognize that social media does not generate its own content. Most of the quality content shared on social media is paid for and originates on websites run by content providers. We also recognize for the web to remain a diverse and enriching place, websites maintained by content providers must thrive.

As a result, we are committed to engaging (commenting, visiting, sharing) with content on the content provider’s websites, rather than their social media platforms. Read the related article, “The Results of a Decade on Social Media” and visit our list of the most popular Black owned websites.

“Social media is a tool to support our websites—not the other way around.” —Troy Johnson, Founder, AALBC.com LLC


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