About the African American Literature Book Club

Celebrating at the Black Pack Party (AALBC Co-hosted Event)

The African American Literature Book Club (AALBC.com) is the oldest, largest, and most frequently visited website dedicated to books by and about people of African descent. Founded in 1998, AALBC is widely recognized as a leading source of information on Black authors and Black literature.

Note: Suggestions, feedback, bug reports, or kind words are always welcome at troy@aalbc.com. AALBC is built and maintained by a single person—Troy Johnson—and your support is appreciated.

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Get detailed information about our reach, audience demographics, and advertising opportunities in a convenient PDF format.

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Mission & Goals

Promote literature and literary nonfiction from around the world to readers of all backgrounds
Meet readers’ book discovery and purchasing needs
Serve as a trusted resource and platform for both aspiring and established writers
Offer a range of book production services, including manuscript editing and book printing
Provide a forum for thoughtful discussion and the exchange of ideas on Black literature and culture
Foster a lifelong appreciation for reading and literacy
Track, assess, and report on the reading habits of African Americans
Advocate for digital equity, independence, and fair representation on the web

Services

Advertising & Author Promotion

AALBC.com offers a range of targeted advertising and promotional opportunities across our website and eNewsletter, reaching up to 200,000 visitors each month. Advertising options include standard display banners, large book-cover placements, video ads, and advanced rich media formats—designed to help authors and publishers reach highly engaged readers.

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Book Sales

Since 1998, AALBC has sold more than 10,000 unique titles, the majority written by authors of African descent. We sell books directly through our platform, via affiliate partnerships, and by linking to books wherever they are sold—including independent bookstores—maximizing visibility and sales opportunities.

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Book & Film Reviews

AALBC’s reviews are highly sought after for their honest, thoughtful critiques of both fiction and nonfiction. We also review films from independent filmmakers and major studios, with a focus on works that highlight Black stories and voices. Learn more about submitting your book or film for review.

Submit for Review

Manuscript Editing

Through Edit 1st Manuscript Editing Services, we offer a full suite of professional editorial support, including proofreading, copyediting, and developmental editing—helping authors refine their work and prepare it for publication.

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Speaking & Consulting

Troy Johnson is a sought-after speaker on topics including the Black publishing industry, digital independence, and search engine optimization (SEO). He also offers one-on-one internet consulting to help authors, publishers, and organizations strengthen and manage their online presence.

Consulting Services

Website Information

Forums & Archives

About the Founder, Troy Johnson

Troy holds a degree in electrical engineering from Syracuse University, an MS in Information Systems Engineering from Polytechnic University, and an MBA from NYU's Stern School of Business.