Tanks for sharing this research Richard. I went directy to the Pew Study: http://www.pewinternet.org/2018/05/31/teens-social-media-technology-2018/
I'm really so very glad I grew up in a world before social media. I hate to think that I'd be walking around with a device in my hand constantly subjecting myself to bullying, pressure, and worse of all marketers.
The did not speak to very many Black people about just over 100, so I'm not too sure this survey speaks to our experience (but what is is new).
I collect similar data from my students a slightly older demographic and I think a more influential demographic. The most surprising thing I learned speaking to my students, and this is reflected in the pew data, is how irrelevant Twitter is. I was also surprised by how popular Instagram has become by largely copying and improving upon Snapchat. I find the fact Facebook owns instagram troubling, but that is another story.
My students have suggested to me that I use Instagram to market AALBC.com. This is something that I have, believe it or not, decided to try. The most difficult thing in this process for me was installing instagram on my phone. I'm completely against having social media apps installed on my phone, but for the sake of learning I decided to experiment with Instagram.
Interestingly, I'm not finding the application particularly intuitive. the concept of, and how to create a "story," is not really clear to me. But I'll learn. If a 13-year-old can do is so can I. I've always had an instagram account; I just never used it, so I'm starting out with over 1,000 followers. In additional to learning the application I'm trying to build up my fan base which I'm largely doing by following others. I'll probably look into using a bot to amp up my followers but I wanna learn more about the system first.
Below is are the results of a surveys with my students over the last three semesters. I allowed students to pick their two favorite social media platforms, unlike Pew I did not have them select from a list, so I discovered platforms I never heard of. The frequency of use of these platforms too small to have an individual column and are included in the "other" category. For the spring 2018 semester more than 50% of my students said Facebook or Instagram were their favorite social media platforms.