Troy Posted June 15, 2016 Report Share Posted June 15, 2016 I'm not sure if the graph on the right is legible, but it depicts the source of AALBC.com's traffic for the three month periods, May 2016, May 2015, and May 2014. For each of these periods more than 90% of my traffic comes from three sources Organic Search (visitors who arrive at the site as a result of a query on a search engine), Direct Traffic (visitor entering a URL directly or clicking a bookmark), and Referral Traffic from other websites. I picked May because it is a typical month, not the busiest month, usually February (Black History) and November (holiday shopping), nor the slowest month usually July (vacation time). While I'm not sharing my specific numbers, just percentages, the information should still be useful. AALBC.com's Website traffic has also steadily increased and improved on virtually every single metric. The website's upgrade which has been ongoing for the past 6 month, and will probably take a year to complete, has resulted in an anticipated improvement in engagement, based upon the average number of pages views, per visit. The number of pages viewed per visit more than doubled since 2014. This is on top of an increase in the number of overall visitors which continues to grow each year; up 108% from 2013, 80% from 2014, and 68% from 2015 for the month of May. Social Media (Facebook, Twitter, etc) has held steady at roughly 3% the past year I've greatly reduced the amount of time I spend engaging directly on social media--limiting my activity to posting links usually directly from the page I'm sharing, without visiting the social media site. So it is good to see that a tremendous reduction of time spent on social media has had no adverse impact on the traffic generated from social media. In fact, because website traffic is up overall that 3% actually an increase in visitors (all organic) from social media during the periods measured. The vast majority of social media referral come from Facebook, Twitter is a distant 2nd and all the others including Google+ and Pinterest are negligible sources of traffic to AALBC.com Referral traffic (visitors directed by hyperlink on other sites), as a function of percent of total traffic has declined steadily over the past three years dropping from approximately 12% to 3% of overall traffic. Referral traffic tends to be the highest quality traffic, visitors referred from other sites tend to stay on the site longer and view more websites than any other source. Sadly, the decline of referral traffic is due to a few reasons; (1) a decrease in the number of websites that historically linked to AALBC.com; (2) the trend of larger sites not to link to other websites; and (3) a trend toward Facebook away from standalone websites as one primary web presence. All of these problems feed on each other making the others worse. I've actually invested years trying to change this trend; obviously with little impact. All I can do is continue to link to other websites and continue to fight, because as referral traffic dries up, we all becoming increasingly dependent upon corporate website for traffic—which comes at a much higher cost. I'm sharing this information to potentially help other webmasters by giving them another website to which they can compare their stats and ideally, figure out ways to improve their traffic. 1 Link to comment Share on other sites More sharing options...
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