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Author of "Diary of a Wimpy Kid" Opens a Bookstore


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Jeff Kinney is a #1 New York Times bestselling author and six-time Nickelodeon Kids’ Choice Award winner for Favorite Book. The 11th book in the series, Diary of a Wimpy Kid: Double Down, will release on November 1, 2016. He lives with his wife and two sons in Plainville, Massachusetts, where he owns a general interest bookstore, An Unlikely Story, which he describes in the video below.  

In the video, Jeff expresses surprise that more writers don't open bookstores.  I could not help but think about how nice it must be nice to be so wealthy that you can wonder about something like that and not have a clue about the answer...  But he is opening a bookstore and I wish him all the best.

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His bookstore will perform well because of the connection to someone "famous". Influencers shape the market and if celebrity is involved and only a drop of business savvy, a person can attain things us mere mortals can't attain. If tomorrow someone posted that Essence magazine bought AALBC, the site would become a cherished item in Black media and mainstream. It's a frustrating thing to deal with.

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