It's not a question of bookselling…It's the raising of consciousness

[Troy]

I read this quote in an article I just finished reading, Black-Owned Bookstores: Anchors of the Black Power Movement, by Joshua Clark Davis (January 28, 2017). This quote, and others like it in the article, struck me because the sentiment expressed is the ONLY way these stores were created and endured.  If I, for example, were only concerned about making money, I would have wrapped up AALBC.com a long time ago.

The tough part about all of this is that we operate in a climate where increasing one's level of consciousness.  Is very low on the list of things to do.  Success is measured by how much money you amass, how you amass it is largely irrelevant. Exhibit #1: President Trump.

Is it any wonder we live in a country where Black owned bookstores (brick and mortar and web based), struggle for survival?