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What is the primary tool for success in the indie publishing world.

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In the Indie World of self-publishing it seems that digital marketing is more of a measurement for success than good content. Is this true or false?

23 minutes ago, Author Brian Nelson said:

marketing is more of a measurement for success than good content

 

You can leave off the "digital," and I'd agree with the statement.

 

A book with a good, well executed, marketing plan with always be more successful that a one without one.  Defining success by the number of people who learn about a book and read it.  Keeping other factors constant like the author's name recognition, book cover design, format, price,  etc.

On 11/8/2020 at 6:52 PM, Author Brian Nelson said:

In the Indie World of self-publishing it seems that digital marketing is more of a measurement for success than good content. Is this true or false?

Sadly, good content has been severely diminished. It's shameful albeit true, but it is what it is and in today's world of indie publishing, you get in where you fit in.

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