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Playing the Long Game

Mel Hopkins


I love it when a good plan comes together. 


Many who are dazzled by the media and may have missed the plot. 


We must remember, we're a civilization rooted in story-telling.  

We share information filled with iconic imagery, symbolism, and sounds.  


Celebrities are no different. 

They use the media to tell stories that voice their platform position or opposition.



Case-in-point, On December 5, 2017 "Beyoncé surprised free-agent quarterback Colin Kaepernick with Sports Illustrated‘s Muhammad Ali Legacy Award."  


Here's the backstory for those who missed it.


Beyoncé became Enemy #1 when she performed "Formation" during the 2016 Super Bowl.   


SUPER BOWL 50.   It was the only time the NFL ditched the Roman numerals.


Like a Trojan Horse, Beyoncé and her Black Panther styled-warriors marched out on their field.  She resurrected Malcolm X and gave corporate America the finger.30fb8cd400000578-3432666-image-m-248_145


Without those who sound off every time a celebrity offends their sensibilities, we'd miss the story unfold.   


White folks screamed bloody murder and cops threatened not to provide security for her upcoming concerts. 




Now, 45 and white America are butthurt because Kaepernick took a knee 7-months after Bey danced into Formation. 49ers_Reid_Protest_Football_40294-5345e.


For a protest to be effective, you got to surprise them on their battlefield.


Awarding the Sports Illustrated Muhammad Ali Legacy Award to Kaepernick is nearing the apex of consciousness raising. 


If this were a monomyth, also known as the Hero's Journey; it would be where the Hero gets the gift from the Goddess right before he returns from his journey. 


Together, whether it was planned or not, they used their platform to bring attention to police brutality and state-sanctioned murders. 


Beyoncé and Kaepernick didn't level a gun. They waged protest in an arena the military used to raise support. 


Raise. Support. For. War.  


Maybe like me, you weren't aware of how the National Anthem and the NFL wedded at the conclusion of World War II.  The Washington Post shared that part of the story in September. 
Up until 2015, the Department of Defense contracted with the NFL using millions of taxpayer money.


I never had a problem with military pageantry.  


I do have a problem with hypocrisy.  


Neither Beyonce or Colin Kaepernick used taxpayers money to advance the cause of bringing attention to police brutality.  

They told a story through their actions.  


Proving once again; a storyteller's wheelhouse is winning hearts and minds. 


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