About this blog
Most people treat marketing like it's a dirty word - but not you. You're a writer and know if you want to attract readers; your first step is to build awareness. If truth be told, however, book marketing is an afterthought for most independent and self-publishers. And if this is you too, fear not this blog will help you to focus your marketing efforts even after you've published your book. This blog will include anecdotes that will cover:
- "why you wrote your book" will help you identify who's in your audience,
- define the characteristics of your audience and how to reach them,
- what about your book will help your readers (what's in it for them)
- promoting your story; not your book,
- and more!
Marketing is a four-letter word: SAVE: Solution-Access-Value-Education & formerly PPPP product, price, place and promotion.
Note: This blog started as Careful, Or You'll End up in my Novel featuring Real Characters, Real Stories from Real Life. Then I realized I write mostly about book marketing activity in this forum. So, here's more marketing pro-tips in one location.