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FOR IMMEDIATE RELEASE: http://bit.ly/buymadbook MEDIA CONTACT: Sabrina Strauss Goodman Media International (212) 576-2700 sstrauss@goodmanmedia.com Time Home Entertainment Inc. and MAD Magazine Announce For the Second Time (And Don’t Be Surprised If They Keep Doing It Until Someone Pays Attention!) Totally MAD: 60 Years of Humor, Satire, Stupidity and Stupidity Foreword by Stephen Colbert and Eric Drysdale Includes “The Soul of MAD,”A Removable Set of 12 Classic MAD Cover Prints On Sale October 30 at Retailers Nationwide New York, NY, October 1, 2012 – To celebrate MAD Magazine’s 60th anniversary, Time Home Entertainment Inc. is foolishly teaming up with MAD Magazine on Totally MAD, a new collection of the legendary humor magazine’s high-quality idiocy that is so widely un-anticipated, this overblown press release had to be issued and then reissued to call attention to it. Totally MAD (Time Home Entertainment Inc.; $34.95) goes on sale on October 30, 2012 and will be available at retailers nationwide and http://totallymadbook.com. (The date when booksellers start slapping that giant “75% Off” sticker on the front cover obscuring the book’s title has not yet been determined.) Organized by decade, this oversized 256-page book features some of the world’s best comedy writers, cartoonists and humorous illustrators – “The Usual Gang of Idiots” – as they have long called themselves. In addition, the book includes numbered pages for maximum reader convenience. Totally MAD features a special foreword by long-time MAD fans Stephen Colbert and Eric Drysdale, plus five exclusive essays about MAD’s cultural impact, the origin of Alfred E. Neuman and the magazine’s history, including its landmark Supreme Court win against Irving Berlin, establishing the right to publish satirical lyrics. As a bonus, the book features a removable set of 12 classic front covers, dubbed “The Soul of MAD” by MAD Founder and Publisher William M. Gaines. Each print was selected for its uniqueness, artistic achievement and classic timelessness, and is suitable for framing or wrapping fish. Speaking from MAD’s international headquarters in midtown Manhattan, MAD Editor John Ficarra said, “I’m on the other line ordering Chinese food. I’ll call you back.” (Ficarra never returned the call.) Totally MAD includes such favorites as: Spy vs. Spy Al Jaffee’s MAD Fold-in Sergio Aragonés’ A MAD Look At… David Berg’s The Lighter Side of… Outrageous artwork of Don Martin and Tom Bunk Movie and TV satires by Mort Drucker, Jack Davis and Tom Richmond The MAD Strip Club The Fundalini Pages And much more Totally MAD is the perfect gift, not just for MAD fans, but for anyone interested in pop culture, comedy, music, politics, entertainment, sports or history. In other words, absolutely everyone should buy this book. No exceptions will be tolerated! Press Contact: Sabrina Strauss - (212) 576-2700 / sstrauss@goodmanmedia.com Totally MAD From Time Home Entertainment Inc. and MAD Magazine Publication date: October 30, 2012 $34.95 Hardcover About MAD Magazine: Celebrating its 60th anniversary this year, MAD Magazine is America’s longest-running humor publication with that title. MAD has entertained, inspired and occasionally revolted generations of readers by satirizing politicians, celebrities, sports and pop culture. Whether in print, on television, the web or the iPad, MAD remains a cultural touchstone. MAD Magazine is part of DC Entertainment, a Warner Bros. Entertainment Company, though they frequently deny it.

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