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Troy

Sites can face ad blocking in Chrome starting February 15, 2018

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This is actually a very big deal for anyone deriving revenue on their websites by running advertisements

 

"Advertising is a critical component of the web, keeping content open and free for everyone. However, over the years we've increasingly heard from users that while some types of advertising are fine, others can seem overwhelmingly frustrating or intrusive. Due to these poor ad experiences, the usage of extensions that block ads across the web continues to rise, up about 30% from just last year. This reduces the ability for publishers to continue creating free content and threatens the sustainability of the web ecosystem." Read the rest of Rahul Roy-Chowdhury, Goolge's VP Product Management, statement on the Chromium Blog.

 

 

The company that provides my ad serving capability, Advertserve suggests the following changes based upon what Google has reported:

 

Ad Format Risks / Resolution
Castaway Should not exceed 100px in height on mobile or 30% of screen height on desktop
Crawler Should not exceed 100px in height on mobile or 30% of screen height on desktop
Flashing Ads that animate and flash with rapidly changing background and colors must be discontinued
Lightbox Discontinue on mobile and optimize for desktop
Nudger Should not exceed 100px in height on mobile or 30% of screen height on desktop
Overlay Discontinue on mobile and optimize for desktop
Shoutbox Should not exceed 100px in height on mobile or 30% of screen height on desktop
Smoke Screen Should not exceed 100px in height on mobile or 30% of screen height on desktop
Video Auto-playing is allowed, but sound must be muted initially
Tabups/Tabunders Discontinue
Popups/Popunders Discontinue

 

Many of these suggestions ever worse one not described above are a good thing.  Considering Google dominates search you basically have to comply.

 

One is also forced to reckon with the fact that Google has more to lose here as anyone else. Despite all that noise Rahul raises about publishers being able to create free content.  The real issue is if ad blocking continues to grow Google's revenue will be hurt.  SO Goolge has every incentive in the world to eliminate intrusive ads os that ad blockers become unnecessary.

 

If free content disappears Google will also lose a source of information they swipe for their knowledge base used on their search engine results page.

 

You can identify any issues you might have with your website's advertisements by reviewing the Ad Experience Report for you website in Google's webmaster tools.

 

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