00:04 simple myths- writing a great book is going to make you successful. you have to market books or no one will know it exists.
00:09 having money isn't mandatory to make money, he uses an example of an author who is collaborating with more people , focus on what you can do. and remember investment isn't surefire.
00:10 Dale ask, how can you put your book out there?
00:11 Tara says, know how to market your book
00:11 Dale, figure out your elevator pitch, put something you can say in one to two sentences.
00:13 Dale, you can find your elevator pitch in reviews.
00:14 Tara ask Dale about publishing widely, and he responds. Dale, I wouldn't say publishing wide is the best for all authors, he wants to reach more readers, and pay day can be nice and a certain company wants that but he wants to reach out. if a company is showering money on you and makes it worth your while it should be cood. If you can get four iterations of your book: paperbook/ebook/audiobook
Wie publishing is about accessibility. He doesn't know any paper based does give exclusivity.
Ebooks/ Print books- paper or hardcover/audiobooks
00:18 Hardcover is still being bought
00:20 don't let personal bias influence.
00:23 his biggest why is to live life on his own terms to spend time with his wife and cats. he ask other artist, why are you doing this? He is doing this so he doesn't need to be shackled to a 9 to 5 job
00:25 Tara adds a lot of people talk about writing books, very few people do it.
00:27 Tara ask what are social media myths ? Dale answer, you don't need social media, you don't. You need great marketable books and an email list. if you are going into social media to sell books, it may be a long hard road. if you are getting to connect to more people online, what your books are about, that is where it is going to win. you want a thousand fans in one spot. He says exceptions. You have booktok, in TikTok. He has sees some videos and they are terrible but they are selling. But alot of their success came up with consistency over a long period of time. He is over 120,000 on youtube, he has been working on nine and a half years. Second communicate, don't just say, buy my book.
00:31 Dale was asked about faceless social media, authorsscale.com . believe in what your speaking, put yourself in a mirror.
00:35 Tara says pick up the social media route you enjoy
00:37 What are your take on interviews? Dale answers, a majority of interviews from people reply believe in your work and never give up. He feels it is free coaching.
00:38 do you have any advice for someone not on a podcast? yes, podcast always are looking for guest. and if you don't know, search. And go and listen to the podcasts, you will filter out some, and do you want to associate with this podcast brand. and lets be honest, all podcasts aren't worth being on. use podcast guest .com use the free version, they give a podcast newsletter, ctrl-f search and type author, if nothing delete the email. Find out where readers are congregating.
00:42 Tara believes it is always easier to be the interviewer than the interviewee. and if you are shy on camera, being an interviewer is the best thing to gain confidence.
00:43 Tara remembers her first podcast, on zoom, and she left abruptly.
00:45 Tara asked, what you wish you knew at the beginning, she remembers ebooks importance? Dale says I wish someone had said you will not won it all ever., He remembers the founder of Kobo who then got a degree, and Dale remembers Mark saying, i just want to learn more.
00:47 Dale is asked what will you do first if you don't do anything else.
00:49 Dale said to different content. See what leads to a click.
00:51 Dale suggest subject lines shouldn't be generic. attention get. pay attention how you interact with that email. He may look at Tara's July Update.
00:52 segmentation is important but if you want more engagement, segmentation is more important.
sender reputation matters, your email gets in spam box by yahoo or other email servers by response of people
00:55 Dale said, study what other's are doing. https://www.authorscale.com/ was cool.
00:57 Dale will be at author nation in Las Vegas in the first weekend of November. his next book launches in august.
URL https://www.kobo.com/kobo-writing-life/blog/kwl-live-q-a-busting-indie-publishing-myths-with-dale-roberts
