I tried it before, but unless you are constantly removing spam, it is a pain to run. Under Wordpress PHP I installed Buddypress. I pushed a lot of people to sign up for it, since it looked almost like Facebook. People used for one day and went right back to Facebook. So creating a content that streams ala Facebook and Twitter is out of the question and it doesn't even matter. Consider that Google + is all but dead and couldn't compete with FB/Twitter/Instagram. Black people simply have to make an effort to visit more websites outside of social media and to interact with the websites as opposed to only on social, but it's very hard to get them to understand this so you have to factor in consumer education when you decide to create a site that is content driven. Troy has an old platform which means he has an extensive database. He has the best chance of any of us to get Black people to a single location, but in order to do so AALBC will have to become an information based site that caters to every walk of Black life. In a way he already does this with the books and film reviews. He simply has to add other sections of entertainment, business and education content. Once these streams have been set up then it's a matter of finding dedicated writers. I always mention Wordpress, but any content provider that allows the blogger layout would work. The ease of adding users is straightforward. This is what I did when I made a call for writers (which didn't go very well). I required each writer to have an Amazon Associates account and a Google Adsense account. When they wrote an article that was about music or books, they had to link to the item on Amazon and they could add an Adsense ad to their post. (By not having any adsense ads on my site this is allowed. If I had adsense, I would only place the banners in two locations leaving a third for the writer to post theirs in their article.) By forcing the writers to sign up and have their own blogs, they could monetize every blog post. All writers would theoretically make money if they are sharing their articles on FB/Twitter/Insta when people visit and if they click through. This was an incentive. It can work. But there is also a learning curve in teaching writers about the benefits of monetizing. Hell most writers don't even run their own sites. Getting people to use the site is as simple as building a staff of writers who will write one article per month. 30 writers with a network of 1000 people on Facebook. A tenth of their followers see their posts is 10 people x 30 writers is 300 extra unique visitors per month and if they simply click one extra page in their visit then you are talking a solid number of page loads. The key is getting the writers. The rest is easy.