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The bottom line is we don't own any of the media outlets all of this information is being consumed on.

Nielsen reports that African-Americans outpace all groups when consuming media through multi-platforms. According to the audience measurement company, African-Americans watch more television, access their favorite websites, many of which feature financial or career content, through apps and/or mobile browsers. "On a monthly basis, blacks spend close to 56 hours using apps or mobile Internet browsers on their smartphones and about two and a half hours watching videos on their smartphones. Additionally, 81% of African-Americans are more likely to show support for a favorite company or brand using social media, and 76% are more likely to share opinions by posting reviews and ratings online." ~nielsen I MULTIFACETED CONNECTIONS: AFRICAN-AMERICAN MEDIA USAGE OUTPACES ACROSS PLATFORMS Other Nielsen findings conclude African-Americans : "flock to best-fit media outlets for news-gathering and entertainment" Watch 200 hours of television per month - choosing live programming and video-on-demand prefer print and still choose a variety of newspapers and magazines featuring heritage and cultural content continue to connect through radio with more than 70 % listening to Urban Contemporary, Adult Urban Contemporary, RnB contemporary, and 90 % tuning in for the Gospel and Urban Oldies format are likely share opinions for their favorite brand (81%) through social media and 76% likely to leave an online review/ratings. are avid users of popular social media and blogging channels smart phone penetration is at 81% - 7% higher than the rest of the groups. One more thing of note; Nielsen reports that mainstream media outlets establish niche websites that have culturally rich content. Translation: PWM (Predominately White Media) create websites that cater to African-Americans in an effort to advertise to the purse holders of that est. 1.7 trillion dollar purchasing power.

I say move on Troy and leave it alone. There is a whole group of people who value AALBC and are waiting on just the right time to begin interacting and writing. I've made an analysis, it always appears to me that those who are in the best position to bring about change, rarely do. The grassroots have always been at the forefront of the movement. That's just the way it is.

Hi Troy. Thank you for posting. I brought attention to my whiteness for a couple of reasons. Firstly, it might carry a little more weight with the white community (to whom the message is primarily directed to) if the wrong is exposed by someone who is not a victim of the injustice. The black community knows all too well about the injustices put upon them, but I hope there is some comfort in knowing that there are white people willing to devote their energies towards trying to correct the problem. In a perfect world, I wouldn't have to declare my race. But then again, in a perfect world, racism wouldn't be an issue. Kind Regards, Michael D'Antuono www.ArtandResponse.com

"The history of our enslaved ancestors is not what you've been led to believe" Anything of value is typically hidden by nature, or other people, and it takes work to unearth valuable gems that will increase your worth. True Black history is one of those gems that was hidden from our enslaved ancestors and is currently hidden from you! History as taught in the United States dehumanized the African image to manipulate society into believing they were doing Africans a favor by enslaving them. Anti-African propaganda, disguised as history, created the environment that allowed early Americans to enslave our ancestors without any moral consequence. Fast-forward 150 years, and that same anti-African propaganda creates the environment that allows modern day oppressors to unproportionately incarcerate Black men and women, to once again steal their time and strength to create wealth for others. Black Gold aims to undo the devilish work of antebellum slave traders, greedy planters, politicians and businessmen who manipulated history just so they didn't have to perform or pay proper wage for the hard labor necessary to build a country. It contains meticulously documented and utterly undeniable biographies of more than 30 of our Black ancestors, effectively documenting our peoples' tenacity to succeed despite any obstacles. Paperback ISBN-13: 978-0-9787862-3-6 eBook ISBN-13: 978-0-9787862-4-3 Size: 8.5 x 5.5. Pages: 228 Details: Contains detailed biographies of 30+ of our exceptional ancestors with 115+ charts, figures and pictures to document their determination and power. Price: $19.95 (Paperback); $8.99 (eBook) Distributor: Afrikan World Books Ph: 410-383-2006 Retail: www.blackgoldbook.com http://www.amazon.com/Black-Gold-Remarkable-Achievements-Descendants/dp/0978786238/ @authordhinmon For author bookings contact: ldh@ knowledgeofselfpublishing.com

I always think in terms of destinations because I always take the family with me. I do think a thinktank would be a good thing. If the coordination doesn't work, then a Hangout or Spreecast that's private would be just as vital. Anything that gets the ideas out there.

I'm always big on the idea that art changes things. I also feel that when the art begins to reflect the reality that things get accomplished at a faster rate than just through the action of the people. I even had this argument with someone on the board here before about action being created from art and vice versa. I hate to use the word unfortunately because a white guy is going to be propelled, because it's not unfortunate, it's just the way things are that a White guy will get the press when there are countless Black artists creating content that will never be seen by the mainstream. Either way, I admire anyone willing to sacrifice the easy path in creativity and take on the issues. This looks intriguing.

Atlanta is 9 hours from Memphis, and NYC is 19 hours. Memphis has the worst airline rates, but I think DC is kind of a midpoint. I think a conference would be really good and the amount of info we all have is pretty doggone good. The problem with anything like this is organization. I think if AALBC decided to do something similar to Boyce Watkins Financial Bootcamp online that it would probably do pretty well. I know Paul Brunson is organizing an event in DC and I think his goal is to pull presenters together so he could possibly be someone for you to reach out to. I'm always interested in reaching more people of course. Mel I think I will work on the Press This feature video tomorrow, but the Disqus Reveal will probably be a slow process since it's a new rollout program and they are probably going to approve bigger sites first before it "trickles" down to smaller sites like mine. It is really good info though.

Here it is: "METHODOLOGY The insights in this article were derived from three sources. Nielsen+ESSENCE Custom Survey 2014: The custom data used in this report is composed of a collection of surveys. 1.) Survey of Adults 18+ that was collected from a nationally representative online panel, plus an additional oversample of African-Americans. 2.) Survey collected in person at the 2014 ESSENCE Festival in New Orleans. 3.) Interviews conducted in person at the 2014 ESSENCE Festival in New Orleans. Television Methodology: “On Traditional TV” includes live usage plus any playback viewing within the measurement period. Third-quarter 2014 television data is based on the following measurement interval: 06/30/14-09/28/14. As of February 2011, “DVR Playback” has been incorporated into the Persons Using Television (PUT) statistic. Mobile Methodology: Nielsen’s Electronic Mobile Measurement (EMM) is an observational, user-centric approach that uses passive metering technology on smartphones to track device and application usage on an opt-in convenience panel. Results are then reported out through Nielsen Mobile NetView 3.0. There are approximately 5,000 panelists in the U.S. across both iOS and Android smartphone devices."

Thank you! I'm looking forward to the video. I'm consolidating my blogs into 2 . I just set up a wordpress blog through godaddy dot com hosting. This info will come in handy. I have a disqus account too so I'm looking forward to your report on that one as well.

Mel, I can't tell you how many times I've told people USE YOUR BLOG!!!!!! I see these great detailed back and forths and the only platform benefiting is Facebook. It's so damn frustrating to witness. People have come to realize now that I won't get into a lot of back and forth on Facebook. I've even shared with people how easy it is to add content to their sites using a great Wordpress feature named Press This. One of the guys that writes on CBP I taught how to use it and we can easily update the site everyday if desired. I think I will do a video on that for people because it's so basic. Big news for both of you, because you know that's how the board rolls, Disqus has now monetized their feedback system. You both need to take the time to go to the new section and submit your sites that use Disqus. It's called Discus Reveal. I submitted my sites yesterday and I'm waiting on the response, but this is good. If everyone forced the dialogue back to their monetized platforms then change begins to happen and people become a bit more empowered.

Astute observation! I think the hardest thing is not getting swept up in the "conversation" for example; I got caught up in the political implications of Justice Scalia's death allow for President Obama to make a move before he leaves office ... If I would have taken the opportunity to first blog about it then tweet from my blog...I could have capture some passers-by in my excitement. It isn't a habit I've cultivated it - but thinking about my online property as a platform first then sharing my ideas - is what I need to work on.