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AALBC Score

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The AALBC Score, which ranges from a low of 0 to a high of 10, is a proprietary system used to rank the relative quality and strength of a website. The rank is purely quantitative; there are no subjective inputs considered to derive a site’s score.

Our ranking system considers a wide variety of inputs including the age of the website; strength of the site’s SEO; estimation of the site’s traffic, from multiple sources; and more. We are unaware of a more objective or fairer approach to ranking websites.

Our mission includes uplifting and supporting websites created by, and for, people of African descent. Our belief is that as the World Wide Web becomes increasingly controlled by a handful a handful of extremely powerful corporations, content related to Black culture suffers. All people are adversely effected by corporate domination of the web, but AALBC.com’s primary concern is Black culture.

The New York Amsterdam News Almost 300 websites have been considered for inclusion on our Top 50 Black Owned Websites list.

How to Submit a Website


Anyone may submit a website for consideration. The only requirements are; (1) The website must have an Alexa Rank, (determine a website’s Alexa Rank); and (2) The website must be Black owned. If the website is owned by a publically traded company, the company’s leadership must be Black.

To have a site added, simply enter the website’s address (URL) in the comments section below. It will be added to our list of websites and monitored over time for potential including on out Top 50 List. Plus the list is an excellent way for visitors to discover different websites.

The Top 50 Black Owned Websites represent the strongest 50 sites we have evaluated. The Top 50 list is fluid and will evolve over time as we become aware of additional websites, as websites change over time, and as we continue to enhance our rating system.

Visitors may find that they are completely unaware of many of the websites listed—even those in Top 50. This is by design. Massive corporations have used a variety of tools and schemes to prevent the discovery of other websites and to keep you engaged solely on their properties. As a result, today we have fewer Black owned websites with a significant reach. In many categories, like books, not only are there fewer book sites, the ones which remain are struggling more than ever.

This also means that fewer Black people are sharing in the tremendous wealth being generated on the World Wide Web.

Worse, many of the most popular websites covering Black culture are not Black owned. Some of the “Black” websites that you might find most familiar are not listed for this reason. Black people control very little on the web today.

The solution is very simple; Patronize Black owned websites:

  • Identify one or two websites that you like and visit them regularly,
  • Leave comments on their articles and engage on their discussion forums,
  • Subscribe to their publications,
  • Send them feedback,
  • Buy their products, and
  • Share their content with others

There is still a wealth of interesting content on the web. Indeed we hope AALBC.com is contributing to that wealth, but it will not continue if the current trends persist unabated.

The solution is not more engagement on social media or government intervention—they are part of the problem. The power to increase Black ownership and control on the World Wide Web is in our hands.

Peace and Love
Troy Johnson,
Founder & Webmaster, AALBC.com

More Detail Behind the Creation of our Top 50 List



Last Updated: Saturday, October 14, 2017





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To Celebrate Black Culture Through Literature and Literary Nonfiction to Readers of all Backgrounds and Ages; and Advocate for Independent Media

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