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I guess I've seen so many athletes lose it all that I want them to maximize their money and get as much as possible. Is McDonald's so bad that the guy shouldn't advertise it? I don't think so. I've become extremely health conscious, but I still swing by McDonald's when I've been in the car all day. I make smart choices when I go there and Lebron is simply taking advantage of his stardom and that's okay. I guess with the McDonald's example, I know that all of the marketing and persuasion that goes into getting people to buy the different items is placing people on a leash, but I stand firm in my belief that people have to be held accountable for their decisions and when you walk into an arena, it's not Black folks sitting there, those are White folks. Lebron's influence has no boundaries and to limit his earning potential regardless of how wealthy he is because some people feel that McDonald's is the devil is not right. Now that I've gotten that out of the way, I'm laughing my ass off at Troy Johnson money! Are you telling me that if McDonald's wanted you to advertise their product on aalbc that you would refuse it? Probably so since it doesn't have anything to do with books, but I can't say I would. I may only eat at McDonald's twice a month. I know that many kids eat there daily, but preventing this would require a heavy infusion of training and teaching in the Black communities and I don't know if people would even pay attention. Considering how readily we are willing to dish out money on products that don't serve the Black GDP. Hell I don't even think we have a black GDP. You're right, we are definitely in the fields still, but your work is important. While it doesn't have the reach that it should, it is valuable and needed.