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  1. 4 points
    Lexus' Genius Product Placement in Marvel's Black Panther Movie Highlights Growing Influence of African Americans' Buying Power ROCKVILLE, Md., March 9, 2018 /PRNewswire/ -- African Americans continue to have a supersized influence on the U.S. economy. By 2020 African Americans are projected to have a buying power of $1.5 trillion with a cumulative growth of 16% and a compound annual growth rate of 3% from 2015-2020, according to market research firm Packaged Facts in the report African-Americans: Demographic and Consumer Spending Trends, 10th Edition. Skeptics about the cohort's financial clout have to look no further than the recent success of the 2018 blockbuster Marvel superhero movie Black Panther, which has enjoyed record shattering returns and which to date has grossed more than $900 million globally. The film was a surefire success almost from its creative inception and official announcement four years ago as the news sent a simmering excitement through a black community starved for more minority representation in comic book movies. While Disney's Marvel Studios cheered the film's success, so too did car maker Lexus. Movie goers got a look at Lexus' new luxury LC coupe which is featured prominently in a major chase scene through the streets of South Korea. The scene marked two years of collaboration between Lexus and Marvel Studios. Packaged Facts' research revealed that product placement in movies and television shows resonates with African-American consumers. For example, black consumers are more likely to remember the brand name product characters use in a movie and try products they have never tried before that they have seen in a movie. Seeing a product used in a movie is also more likely to reassure black consumers that the product is a good one. Furthermore, when African-American consumers are online or in a store and see a brand name product they recognize from a movie, they are more likely to buy it than its competitor. Car manufacturers featuring their vehicles in comic book movies isn't anything new. However, as AutoNews.com states in an article, Lexus' multicultural marketing agency, Walton Isaacson, openly admits that the idea to for collaboration and product placement in Black Panther represented an opportunity to link the car maker with a cultural event. In addition to the product placement in film, Lexus leading up to the Black Panther release commissioned an original graphic novel, Black Panther: Soul of a Machine, featuring the LC 500 and a Lexus takumimaster craftsman as heroes. And don't forget the Black Panther-themed Super Bowl ad for Lexus. In the end it proved to be a shrewd strategy for Lexus. AutoNews.com reveals that there was "an explosion" of ad impressions across TV, social media, and in theater due to the film and the product tie-in. Further, in the week following Black Panther's domestic premiere on February 16, online searches for Lexus at shopping site Autotrader were up 15% from the previous week. Likewise, Autotrader revealed that online traffic for the LC 500 specifically was up 10%. It's impossible to say how many of these searches were performed by African Americans, However, based on Packaged Facts' previously referenced research on the impact of product placement on African Americans combined with the fact that Lexus is already popular with minority consumers, it's fair to deduce at least a portion of the searches were by black shoppers. Packaged Facts' data also revealed that African Americans are among the biggest car buyers in America. Between 2012 and 2015 spending by African-American consumers on new cars and trucks increased from $13 billion to $20 billion. Further, the 51% increase in spending by black households on new automotive vehicles significantly outpaced the 27% increase registered by other households. But it's not just new cars that get lots of love. Spending by African-Americans on used cars and trucks grew more than twice as fast as comparable expenditures by other consumers. About the Report African-Americans: Demographic and Consumer Spending Trends, 10th Edition analyzes recent consumer spending and demographic trends for the African-American population in the United States. View additional information about the report, including purchase options, the abstract, table of contents, and related reports at Packaged Facts' website: https://www.packagedfacts.com/African-Americans-Demographic-10293172/. About Packaged Facts Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services. For more essential insights from Packaged Facts be sure to follow us on Twitter and Google+. For infographics, tables, charts and other visuals, follow Packaged Facts on Pinterest. Please link any media references to our reports or data to https://www.packagedfacts.com/. Press Contact: Daniel Granderson 240.747.3000 dgranderson@marketresearch.com View original content with multimedia:http://www.prnewswire.com/news-releases/lexus-genius-product-placement-in-marvels-black-panther-movie-highlights-growing-influence-of-african-americans-buying-power-300611592.html SOURCE Packaged Facts
  2. 4 points
    Supporting this movie is first and foremost putting money in the hands of the white film industry. None of the prosperity spawned by a fantasy movie based on comic book characters is going to trickle down to blacks. Since the country where it takes place is Africa, not America and since the people in it, with the superficial exception of having similar skin tones, do not come across as black Americans, then what redeeming value does it really have? This movie should be labeled for what it is. A money-making escapist film which, while entertaining, has no relevance when it comes to reality.
  3. 4 points
    I think the link is unconscious. It doesn't reside in space and is also outside of time. Like the creator/creators. So underneath I believe we are linked with everything in this universe. The sum of which is the ultimate. Since this link is not physical yes we are dreaming. It could be that Numbers are considered a universal in a way language is not. Although I don't think this has to be true. It could just be another symbolic subset of our type of thinking. The mind doesn't reside in space and is also outside of time. Like the creator/creators. So underneath I believe we are linked with everything in this universe. The sum of which is the ultimate. Since this link is not physical, our existence is akin to dreaming. Numbers are considered a universal in a way language is not. Although I don't think this has to be true. It could just be another symbolic subset of our type of thinking.
  4. 4 points
    My apologies @Mel HopkinsBeing insulting or condescending is no way to have a discussion or even an argument. Mea Culpa
  5. 4 points
    The character KIllmonger was written with some depth. While this is good, it is not at all unusual. A good villiams is always developed in such a way as to help the reader, or the theater goers ,understand the characters motivation. I liked Hannibal Lecter in Silence of the Lambs, he was a complete monster but we go to know him -- that and the character was brilliantly portrayed by Anthony Hopkins. I also like the character Khan in Star Trek and many others. But there are great Black character, villains or anti-heros that were just as compelling -- pretty much all of the gangster from The Wire would qualify. One thing that puzzles me about the love affair with The Black Panther film is how crazy we we are over this flick. Wakanda is something some white boys at Marvel made up. Now Black people are talking about this movie uplifting the Black race and it "telling our story." This reactions just tells me how collectively desperate we are for positive images of ourselves... it really is rather pathetic when you think about it...
  6. 4 points
    You all bring so much passion and fire to your posts! I appreciate ALL of your words and look forward to seeing many more thought provoking posts such as the ones I've read. I really do mean it when I say I appreciate ALL thoughts, not just some. Watching the opposition between ideas sharpens me and makes me even more desirous to fall back and detach from views that could be debated all day long. Bottom line, 99% of what we know we get from methods we cannot personally confirm. It's a sad truth. But it is what it is. I lay wait like a lion in the bushes for new information to guide us to truths. Stay lively and keep bringing the fire! Thanks for having me here!
  7. 4 points
    I'm gonna go, grab a glass of wine, plop myself in front of a big screen and watch this video Good night y'all
  8. 4 points
    @Mel Hopkins Yes!!! I have had far too many "coincidences" for it to be only a coincidence when I tap into folks. I dreamed a rather frightening dream 12 years ago. I have found that I tap into numerous aspects of my abilities, in dreams, clairvoyance, clairaudience, telepathy, etc. In the dream, I was losing my teeth. I learned from my grandmother about what this dream means, but never took much stock in it. I figured it was foolishness, old wives' tales, whatever. So I went about my life not thinking about such nonsense. Typically in the dream, one tooth falls out. In my dream, all my teeth were coming out. This was strange to me given that at 50 years old, I've never had a cavity. Ever. I was terrified and woke in a frenzy. Given that I've had other strange occurrences, some dream related some not, which i always shared after an incident happened, I decided this time I would tell someone about it in advance. I called up a friend and told him about the dream. I then sent myself an email, typing out the entire dream. Although I wasn't fully on board, it was unnerving this time around because it was the third time I dreamed of teeth coming out and someone died shortly after. So by this third dream, I was virtually converted. The first two dreams, only a single tooth came out. This was on a Sunday. My father called me on Wednesday to tell me that my 16 year old sister, with no illness, no previous medical conditions, collapsed during outdoor gym and died on the spot. Throughout my life, I've had numerous things like that happen. I would say something to someone and they would tell me they were just thinking that. Knowing who was calling when my phone rang...before caller ID. Now, with caller ID, sometimes knowing who I will soon get a call from. Thinking about someone heavily for a day or two, someone whom I hadn't spoken to in over a year, then they call me. My lover saying something that I was thinking, but we'd never discussed. So many stories. Too many. I agree on how THE ONE MIND expands and how we seek peace. THAT is the crux of how I see it, at the end of it all. When we return to one mind, seeing each other's thoughts, we return to peace. Nothing in me panics when I imagine sharing one thought with numerous people, or not so much a single thought, but a connection to all thoughts. In Deep Space Nine, there is a being called a Changeling. This Changeling comes from what could be called a sea, or ocean. The ocean is all the Changelings together in their original form, knowing every thought and experience of every Changeling that has gone into the world to form as a "solid" to experience what it is like to be a bird, or human, or object. That is how I view The ONE. The Changelings individuate to learn, then come together to share and be at peace.
  9. 4 points
    Looks like twins, Mel and Del, will have to broadened the kinship between them that I recognized earlier. I am now about to induct zaji into your family and declare the 3 of you to be triplets. Your souls are not strangers. And, to my eyes, all of your words resonate with a familiarity of unknown origin. And check out Troy! Expounding with the expertise honed by his technological background, grooving on the same new age wave length with us, sharing some deep thoughts!
  10. 4 points
    I love Octavia Butler's Mind of My Mind because her characters use telepathy in an interesting way. I have believed for some time that it was possible we once only used telepathy, and verbal language has been a degeneration away from our purer state of communicating. Basically, something ruined us. Maybe processed food, bad air, bad water, or a disaster on Earth, dunno. Just some thoughts/ideas I play with. @Cynique I learned not too long ago that effect is the proper word when writing effect change. I went through several grammar websites. Effect change means to "bring about" change. Specifically, bring about a different state of affairs. So yes, it was deliberate. I want to bring about change....change the state of affairs in this world. @Delano I'm glad it's not odd to you! I have had a couple writer friends tell me it is strange since I love to write! LOL. But that is the nature of communication. There are some things one cannot get folks to understand. No amount of words anyone told me over the course of my life could get me to TRULY understand the pain that is child birth. I was told it is horrible, it hurts like hell, it's the worst pain ever. But hearing all of that STILL didn't instill in me an understanding. It would have required telepathy for me to understand them prior to having my own child. When I had my own children, THEN I understood. LOL. So it is with many things I want to get folks to understand. I am fully aware that they won't, because they do not understand the way I think. I believe I think in 7 dimensions. LOL. How do I explain some of the off the beaten path ideas I have to people who have the ability to think in 7 dimensions, but have been trained by this world (all of us were) to think in only 2 or 3 dimensions. I believe we ALL have the ability, but so many are stuck on following the status quo and repeating what talking heads say, and the news says, that they can never escape the trap of their dimension. This is why i tossed my television in the trash over 10 years ago. I saw what it was doing to me...keeping me stuck in a single dimension. When I got rid of it, my learning increased 1,000 fold. I began to see things differently, I dreamed differently, colors looked different. Everything changed for me by the single act of not letting something else think for me, speak for me and provide me with images of the world. Images that always remain the same across all news sources. New questions were never asked. I began to know more about the world than those who watched television. LOL. I also began to realize what I needed to know, what was important, rather than what the television told me was important, and I needed to know about the world by its reports. Anyhoo, I ramble again. But yeah, again, glad you don't think it's odd.
  11. 4 points
    Everyone is right based on the question. Agreement or disagreement is irrelevant. Everyone can see different problems and not see others because of perspectives and experience. I prefer to be Johnny Ideaseed. Talking about whether race is a relevant topic isnt all that important to me. "Indians are red Niggers" - Ghost Dog. Does your concept of race matter to your oppression , your oppressor or even fellow poster more than their own? Is there a solution to the problem. Yes but because of heterogeneity the solution is probably more individualistic than socialistic. It is interesting that Zaji agreeing with Pioneer has a different reaction than when I did the same. Fascinating. Also you (plural) can say and believe whatever you want. It is eaier to side with Cynique Mel Pioneer or Troy in the main since there's a ideological basis that is consistent. Zaji is writer and the group is interesting material. Juat some observations or are some of them conclusions. I am not certain. Sincerely, Doubtful Delano aka not having very strong convictions or pronouncements. And like i have done earlier I will watch from the sidelines.
  12. 4 points
    Hi Everyone -- thanks for engaging in this conversation. And thanks, Troy, for kicking it off. I'm the publisher for The Mantle. I came up with the headline and the mailing that Troy distributed. For me, the use of "shithole" (or a censored version, like "sh*thole") was a way of co-opting the unfortunate (SAD!) phrase uttered by the president. It was an attempt to take control of the conversation by using the president's own words against him. One of the replies Troy received to the mailing said as much: Just this morning I received an email from a friend who lives in Haiti, who referred to the island as "my shithole country" with a mix of irony and pride. The journalist and iconoclast Chris Hedges used the phrase repeatedly in his piece, "No Telescope Needed to Find a 'Shithole Country,'" to recount the many misguided American policies toward Latin American in the past 50 years, and to declare that the U.S. is the real shithole in this dialogue. Weeks later the phrase continues to be used on Twitter to describe all kinds of political arguments and claptraps. Elsewhere, the women's movement has made a similar play in turning Trump's words against him by proudly proclaiming "pussy grabs back," in protest to his sexual abuse. Anyone who opened the email and read the content beyond the subject line would see the anger I felt in having to even write such a message: All of that said, this was a piece of marketing. The headline was deliberately provocative. I'm a book publisher, not a charity. I need to sell books so my writers can earn money to keep doing what they love, and so I can continue to bring emerging and under-heard voices to the American public. And if it takes a shitty headline to get your attention, I'll use it as thoughtfully as I can. Peace.
  13. 3 points
    @Delano Since I spent several years in broadcast news - I don't trust anything I hear on the radio/television. I understand how broadcast news works. If it's of interest to me or if I need the information for survival - I verify with the proper agencies. I know not everyone does that but when you work in news you have to get your information from primary sources - second at best. So if I hear on the radio there's a case of salmonella contamination with the current crop of romaine lettuce chances are I'm not going to purchase romaine lettuce. I haven't tested it - nor do I have the tools to confirm or deny there's contamination but since I got a notice from Georgia's department of agriculture stating there is ... I'm going to trust it.. So yes, outside of opening up my own lab in the basement, I'm going I trust the departments we've set up to check our food. Is it an objective fact? Who knows maybe another type of test will turn up no contamination - but I'm simply going to avoid all romaine lettuce for awhile. By the way, isn't saying there are no objective facts, is in fact an objective fact?
  14. 3 points
    I added this press release to support what @Cynique wrote . Black Panther was just an in to get us to spend $1.5 trillion that we beg borrow and steal to spend - because we surely haven't amassed that fortune in our community.. Economist say by 2053 if we continue to trend - black wealth will be 0.. right now it's >1 percent.
  15. 3 points
    While they are kicking Africans out of their republic? That's some stinkin' mess...
  16. 3 points
    I think the American culture is one defined by consumption which is directed by the marketers of massive multinational corporations. "Needs" are created then exploited in order to drive profits for the owners of these companies. Do you believe the owners of Disney, the ones writing Couglar's check, care about uplifting Black people or making money? @Delano if you can you, and everyone, should watch this program on Netflix called Dirty Money, It really illustrates just how screwed up we are as a nation. I watched the first two episodes. The second one talks about Pay Day loans scandals. This is our culture. The only need Black Panther filled was the need of Disney to maximize revenues. Disney simply exploited our wretchedness on the way to the bank.
  17. 3 points
    Well I saw Black Panther last night. I was definitely a step above the typical action flick, the plot was a bit deeper. Sure it had all the requisite battles, explosions, fast cars, and attractive women and muscular men engaging in death defying feats aided by super powers -- all of which gives it its universal mass appeal. I thought it was an excellent film. I was not the greatest film ever, but for a superhero action fick it was as good as they come. Certainly better than any that I can recall seeing in the last decade. The audience I watched the move with, in Tampa Florida, which was virtually all white applauded at the end of the film.
  18. 3 points
    Hopefully, in the process of thinking for one's self, one will make the choice to be objective. A difficult aspiration.
  19. 3 points
    @zaji , I'm sorry for the loss of your sister. <3 Yes, a loss of a loved one will close us up tightly! In fact, loss of love seems to get us tangled in veils of darkness I believe that's how lower vibrations work - it takes away our innocence, our connection to ALL - so we can't "see", "hear" but mostly "feel". I think that's another reason why non-attachment is so necessary but at the same time, It's difficult to let go loved ones.
  20. 3 points
    i certainly can identify with all of this. I love language, but it is, indeed, a prison. Even so, words can be weapons. The world exists outside the constraints of written symbols and spoken syllables. Sights and sounds are subjective experiences. i especially appreciate conciseness and how brevity is the soul of wit. As i mentioned before, Zen encompasses this esoteric realm. The impact of spaces and pauses, the power of what is not said, the reading between the lines, the awe of silence. There's so much to life that is not spoken. Emotions are a wordless language. Living in the moment can be an eternity of minutes. My daily ritual includes working a patternless crossword puzzle that runs in my daily newspaper. It's me against a totally blank grid. No black squares are included. A list of numbered clues are provided under the headings of Across and Down. You have to fill in the blanks with words that have to be separated from each other by blackening the square/squares between them. In the course of doing this, instead of the grid being my challenger, it gradually become my enabler. i read the clue and stare at the space provided for the answer. Sometimes the clues are easy but the hard ones require that i wrack my brain for an answer. Without fail when the answer is not forthcoming, after staring at length at the blank, the word comes to me, as if it was there all along and i just needed to bring it in focus. And as the completion of the puzzle finally begins to take place, it's like the grid has become my alter ego and together we have brought blank spaces into a completed pattern. it's a very intriguing exercise, one that provides a lot of fufillment because i am always successful in finishing the puzzle Whatever. My take away is that everything we need to know is right before our eyes just awaiting concentration and fruition.
  21. 3 points
    @Mel Hopkins It is interesting that you posted this. I just responded to something stating that we shouldn't get hung up on the words when it comes to certain things. I have had long discussions with folks on the difference between definition and meaning. This culture is focused on the words in a dictionary and keeping us trapped in that. When in many old world cultures, meaning was what was primary. I try to think in terms of meaning, rather than merely words. Words sometimes confine us, cage us, and keep us unable to see beyond the word itself. We tend not look within because we don't trust our own thoughts, ideas and meaning. So many need words to ground them in ideas. I don't. Meaning, in my opinion, is a far more enriching way to live and understand each other and the world. It opens us up to myriad thoughts and ideas unconfined by the words we let dominate our thoughts and emotions.
  22. 3 points
    @Delano, Yep! choice and freedom go hand and hand. Freedom, to me, means I'm exercising the right to act on my behalf. I have a sense of agency. If I'm only allowed to make decisions then someone is acting as an agent thereby usurping my freedom.
  23. 3 points
    You've also got to understand the mind-bogglingly small variations that account for the various phenotypical differences. As stated in the book, "The Human Genome Project proved that humans share 99.99% of their genes, regardless of their so-called “race.” “And of that tiny 0.1% difference, 94 per cent of the variation is among individuals from the same populations and only six percent between individuals from different populations.” That means that only 6% of 0.1% represents variances between different populations or so-called races." Just because these differences are discernible does not make them determinant. That aside, define who, then, is black? Is is 30% African blood? Is it 51%. Does the person with 49% African ancestry then qualify as white? When we talk of race we're talking skin color. That's all we have to go by, and it is a piss poor indicator of genetic backgroud. Take, for instance, Jordan Peele, the director of "Get Out" who is bi-racial, yet looks like many other black man. Meghan Markle is biracial and looks white. Go figure. Culture is the determinant factor here. We have been so hung up on white folks' definition of and conceptions of race for so long that we have allowed ourselves to be blinded to our own historical and cultural treasure. There is a difference between being sociologically 'white' and actively adopting a 'white' identity. The former is neither here nor there. It's like someone saying they have two legs. The latter is acceptance of a toxic identity steeped in oppression, dehumanization, and race hatred. Being "black" is just another biological incident. It's like having two legs. It simply IS. Being born into or adopting Afro-American culture tells us the history with which you identify, and the culture borne of that history that influences how you live, think, etc. It's culture, not color that defines us.
  24. 3 points
    @zaji, the “yellow shirt” analogy was great. But we'd also have to consider that fact that the yellow shirt itself is subjective: to some people the yellow shirt might appear be to mustard or gold... or simply passing for yellow. The lunacy is perfectly normal give the American culture. How does one treat lunacy? @leonceg, thanks for sharing your thoughts.
  25. 3 points
    @zaji, I looked for your piece it seems quite substantive.
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