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I really don't know if there is a simpler way of explaining this. I think it kind of falls on dead ears since most people simply use the internet as a pleasure device (yep in every way) and not as a business. This is the case in most situations where business is involved. The people who don't understand this, don't get our constant admonishment against remaining solely on Facebook, or they get it and feel that they don't have a choice in the matter and this is the only way to keep up with friends. It's a difficult game to play and a game that is further diminishing the power and importance of the consumer's dollar.