"Do monthly thematics with groups of bloggers by blog subject matter, have an overall monthly theme that everyone participates. Post and follow a schedule to engage on each other's blogs around the theme. Use social media to cross promote the posts about the topic making it something of a month long round table discussion. Win win win for bloggers... readers and demographic impacted by the topics of discussion. Schedule themes around topics that are being discussed globally... have a common place to announce thematic changes for breaking news topic changes like 1)the Cosby scandal when it happened, 2)a new Black Lives Matter incident, 3) political developments during the voting season... Even when it is "entertainment" based blog subject matter discussing how current national news events impact the subject matter covered by the blog." Troy, I'm a marketing professional now. I returned to college to get a BBA in Marketing because I fell in love with it as a result of becoming an author who needed to spread the word about my books. I have four different levels of ways we can execute or implement this in a way that will benefit AALBC. The simplest and riskiest way to implement it would be to send out an invitation to the bloggers you know to sign up and offer slots to be featured during each thematic month for everyone to participate. This is simple because it is first come, first serve and sign up based. Risky because when people don't invest in things like this in MOST cases... they don't follow up on it and participate. This kind of community would require mature commitment, ongoing engagement and a desire to see other blogs increase traffic. If you want to know the other ways, I'll be happy to discuss how to do them so you're able to implement them if you choose.